Author: Star Medzerian Vanguri

Publisher: Routledge

Published: 2016-01-29

Total Pages: 232

ISBN-13: 1317436040

This volume takes up rhetorical approaches to our primarily linguistic understanding of how names work, considering how theories of materiality in rhetoric enrich conceptions of the name as word or symbol and help explain the processes of name bestowal, accumulation, loss, and theft. Contributors theorize the formation, modification, and recontexualization of names as a result of technological and cultural change, and consider the ways in which naming influences identity and affects/grants power.