Brands of Faith

Brands of Faith

Author: Mara Einstein

Publisher: Routledge

Published: 2007-09-14

Total Pages: 256

ISBN-13: 1134130104

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Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.


But I Deserve This Chocolate!

But I Deserve This Chocolate!

Author: Susan Albers

Publisher: New Harbinger Publications

Published: 2011-09-01

Total Pages: 222

ISBN-13: 1608825019

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Most of us are really, really good at devising reasons to indulge in foods that derail our diets and healthy eating plans. Who among us hasn’t thought, “I had a stressful day, so I deserve this chocolate,” or, “Buttery popcorn would go so well with this movie!” When we view food as a reward, emotional eating can be difficult to overcome. Most fad diets tell you to “control” your eating, use willpower, ignore your cravings, or just stop eating. Recall for a moment where this got you in the past. Feeling frustrated or hopeless? Maybe it led you to make more excuses? Perhaps you’re thinking I need to get control. This is a sign that the diet mentality may be deeply ingrained in you. Rest assured that there are alternatives to fad dieting and trying to “control” your body. In But I Deserve This Chocolate!, psychologist Susan Albers takes aim at the fifty most common self-sabotaging thoughts and excuses that keep you from eating right and looking great. This guide dismantles each excuse and offers a mindfulness exercise to help reroute your thoughts so you can meet your health goals. Whether you’re a man or woman, teen or adult, this book is for you if you are trying to eat more mindfully, manage your weight, lose weight, or take charge of your eating habits. Forget the chocolate and unwrap some truly nourishing habits you can feel good about—your body will thank you!


Mind Gym

Mind Gym

Author: Gary Mack

Publisher: McGraw Hill Professional

Published: 2002-06-24

Total Pages: 238

ISBN-13: 0071504648

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Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.


The Best Democracy Money Can Buy

The Best Democracy Money Can Buy

Author: Greg Palast

Publisher: Penguin

Published: 2003-02-25

Total Pages: 407

ISBN-13: 110121323X

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"Palast is astonishing, he gets the real evidence no one else has the guts to dig up." Vincent Bugliosi, author of None Dare Call it Treason and Helter Skelter Award-winning investigative journalist Greg Palast digs deep to unearth the ugly facts that few reporters working anywhere in the world today have the courage or ability to cover. From East Timor to Waco, he has exposed some of the most egregious cases of political corruption, corporate fraud, and financial manipulation in the US and abroad. His uncanny investigative skills as well as his no-holds-barred style have made him an anathema among magnates on four continents and a living legend among his colleagues and his devoted readership. This exciting collection, now revised and updated, brings together some of Palast's most powerful writing of the past decade. Included here are his celebrated Washington Post exposé on Jeb Bush and Katherine Harris's stealing of the presidential election in Florida, and recent stories on George W. Bush's payoffs to corporate cronies, the payola behind Hillary Clinton, and the faux energy crisis. Also included in this volume are new and previously unpublished material, television transcripts, photographs, and letters.


Brand Relevance

Brand Relevance

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2011-01-25

Total Pages: 400

ISBN-13: 0470613580

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.


The Art of Racing in the Rain

The Art of Racing in the Rain

Author: Garth Stein

Publisher: Harper Collins

Published: 2009-03-17

Total Pages: 340

ISBN-13: 0061738093

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NOW A MAJOR MOTION PICTURE FROM FOX 2000 STARRING MILO VENTIMIGLIA, AMANDA SEYFRIED, AND KEVIN COSTNER MEET THE DOG WHO WILL SHOW THE WORLD HOW TO BE HUMAN The New York Times bestselling novel from Garth Stein—a heart-wrenching but deeply funny and ultimately uplifting story of family, love, loyalty, and hope—a captivating look at the wonders and absurdities of human life . . . as only a dog could tell it. “Splendid.” —People “The perfect book for anyone who knows that compassion isn’t only for humans, and that the relationship between two souls who are meant for each other never really comes to an end. Every now and then I’m lucky enough to read a novel I can’t stop thinking about: this is one of them.” —Jodi Picoult “It’s impossible not to love Enzo.” —Minneapolis Star Tribune “This old soul of a dog has much to teach us about being human. I loved this book.” —Sara Gruen


War in the Shallows

War in the Shallows

Author: John Darrell Sherwood

Publisher: Government Printing Office

Published: 2015-09-16

Total Pages: 448

ISBN-13: 9780945274766

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War in the Shallows, published in 2015 by the Naval History and Heritage Command, is the authoritative account of the U.S. Navy's hard-fought battle along Vietnam's rivers and coastline from 1965-1968. At the height of the U.S. Navy's involvement in the Vietnam War, the Navy's coastal and riverine forces included more than 30,000 Sailors and over 350 patrol vessels ranging in size from riverboats to destroyers. These forces developed the most extensive maritime blockade in modern naval history and fought pitched battles against Viet Cong units in the Mekong Delta and elsewhere. War in the Shallows explores the operations of the Navy's three inshore task forces from 1965 to 1968. It also delves into other themes such as basing, technology, tactics, and command and control. Finally, using oral history interviews, it reconstructs deckplate life in South Vietnam, focusing in particular on combat waged by ordinary Sailors. Vietnam was the bloodiest war in recent naval history and War in the Shallows strives above all else to provide insight into the men who fought it and honor their service and sacrifice. Illustrated throughout with photographs and maps. Author John Darrell Sherwood has served as a historian with the Naval History and Heritage Command (NHHC) since 1997. -- Provided by publisher.


The Annotated Mona Lisa

The Annotated Mona Lisa

Author: Carol Strickland

Publisher: Andrews McMeel Publishing

Published: 2007-10

Total Pages: 220

ISBN-13: 9780740768729

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Like music, art is a universal language. Although looking at works of art is a pleasurable enough experience, to appreciate them fully requires certain skills and knowledge." --Carol Strickland, from the introduction to The Annotated Mona Lisa: A Crash Course in Art History from Prehistoric to Post-Modern * This heavily illustrated crash course in art history is revised and updated. This second edition of Carol Strickland's The Annotated Mona Lisa: A Crash Course in Art History from Prehistoric to Post-Modern offers an illustrated tutorial of prehistoric to post-modern art from cave paintings to video art installations to digital and Internet media. * Featuring succinct page-length essays, instructive sidebars, and more than 300 photographs, The Annotated Mona Lisa: A Crash Course in Art History from Prehistoric to Post-Modern takes art history out of the realm of dreary textbooks, demystifies jargon and theory, and makes art accessible-even at a cursory reading. * From Stonehenge to the Guggenheim and from Holbein to Warhol, more than 25,000 years of art is distilled into five sections covering a little more than 200 pages.


La Misère Du Monde

La Misère Du Monde

Author: Pierre Bourdieu

Publisher:

Published: 1999

Total Pages: 646

ISBN-13: 9780745615936

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This book can be read like a series of short stories - the story of a steel worker who was laid off after twenty years in the same factory and who now struggles to support his family on unemployment benefits and a part-time job; the story of a trade unionist who finds his goals undermined by the changing nature of work; the story of a family from Algeria living in a housing estate in the outskirts of Paris whose members have to cope with pervasive, everyday forms of racism; the story of a school teacher confronted with urban violence; and many others as well. Reading these stories enables one to understand these people's lives and the forms of social suffering which are part of them. And the reader will see that this book offers not only a distinctive method for analysing social life, but also another way of practising politics.