Many investors watched in horror as 30% or more of their portfolio vanished during the market massacre of 2008. If you are one of those investors, this book will teach you a better -- and safer -- way to invest. In SmartBounce Keith G. Richards describes three actions steps for recovering your portfolio: Choose the right time. Achieve the right balance. Be in the right place.
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.
On the eve of an interstellar war, a team of soldier-scientists sets out to investigate a newly discovered civilization that, if advanced enough, could be strategically important. While investigating the newly discovered planet, one man's suspicions are aroused. Unlike his home planet, which seems geologically dormant, this one is alive with earthquakes and volcanoes. Also unlike his home planet, there is evidence of humanoid evolution yet the civilization seems less advanced despite the fact that humanoid history on the new planet is much longer. An encounter with a more advanced race of beings that intervene in a destructive war that the visitors inadvertently start confirms his suspicions. He is also informed that his entire society as well as that of their sworn enemies is part of an elaborate experiment. This discovery shakes the very foundations of that society. After the Kimians subdue their long-time enemies, the Haldeans, they turn their military might toward the supposedly less advanced civilization only to find them a far more difficult adversary than they expected.
You don't have to be disoriented by today's "sideways" stock markets, markets that have hit both a floor and a ceiling. This book shows you how to understand the basics of market realities -- from phases to trends to formations and cycles -- so you can profit from a financial reality that others are unsuccessfully fighting or fleeing.
