Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Transforming the Workforce for Children Birth Through Age 8
Transforming the Workforce for Children Birth Through Age 8

Author: National Research Council

Publisher: National Academies Press

Published: 2015-07-23

Total Pages: 587

ISBN-13: 0309324882

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Children are already learning at birth, and they develop and learn at a rapid pace in their early years. This provides a critical foundation for lifelong progress, and the adults who provide for the care and the education of young children bear a great responsibility for their health, development, and learning. Despite the fact that they share the same objective - to nurture young children and secure their future success - the various practitioners who contribute to the care and the education of children from birth through age 8 are not acknowledged as a workforce unified by the common knowledge and competencies needed to do their jobs well. Transforming the Workforce for Children Birth Through Age 8 explores the science of child development, particularly looking at implications for the professionals who work with children. This report examines the current capacities and practices of the workforce, the settings in which they work, the policies and infrastructure that set qualifications and provide professional learning, and the government agencies and other funders who support and oversee these systems. This book then makes recommendations to improve the quality of professional practice and the practice environment for care and education professionals. These detailed recommendations create a blueprint for action that builds on a unifying foundation of child development and early learning, shared knowledge and competencies for care and education professionals, and principles for effective professional learning. Young children thrive and learn best when they have secure, positive relationships with adults who are knowledgeable about how to support their development and learning and are responsive to their individual progress. Transforming the Workforce for Children Birth Through Age 8 offers guidance on system changes to improve the quality of professional practice, specific actions to improve professional learning systems and workforce development, and research to continue to build the knowledge base in ways that will directly advance and inform future actions. The recommendations of this book provide an opportunity to improve the quality of the care and the education that children receive, and ultimately improve outcomes for children.

Smart Sustainable Cities of the Future
Smart Sustainable Cities of the Future

Author: Simon Elias Bibri

Publisher: Springer

Published: 2018-02-24

Total Pages: 685

ISBN-13: 3319739816

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This book is intended to help explore the field of smart sustainable cities in its complexity, heterogeneity, and breadth, the many faces of a topical subject of major importance for the future that encompasses so much of modern urban life in an increasingly computerized and urbanized world. Indeed, sustainable urban development is currently at the center of debate in light of several ICT visions becoming achievable and deployable computing paradigms, and shaping the way cities will evolve in the future and thus tackle complex challenges. This book integrates computer science, data science, complexity science, sustainability science, system thinking, and urban planning and design. As such, it contains innovative computer–based and data–analytic research on smart sustainable cities as complex and dynamic systems. It provides applied theoretical contributions fostering a better understanding of such systems and the synergistic relationships between the underlying physical and informational landscapes. It offers contributions pertaining to the ongoing development of computer–based and data science technologies for the processing, analysis, management, modeling, and simulation of big and context data and the associated applicability to urban systems that will advance different aspects of sustainability. This book seeks to explicitly bring together the smart city and sustainable city endeavors, and to focus on big data analytics and context-aware computing specifically. In doing so, it amalgamates the design concepts and planning principles of sustainable urban forms with the novel applications of ICT of ubiquitous computing to primarily advance sustainability. Its strength lies in combining big data and context–aware technologies and their novel applications for the sheer purpose of harnessing and leveraging the disruptive and synergetic effects of ICT on forms of city planning that are required for future forms of sustainable development. This is because the effects of such technologies reinforce one another as to their efforts for transforming urban life in a sustainable way by integrating data–centric and context–aware solutions for enhancing urban systems and facilitating coordination among urban domains. This timely and comprehensive book is aimed at a wide audience across science, academia industry, and policymaking. It provides the necessary material to inform relevant research communities of the state–of–the–art research and the latest development in the area of smart sustainable urban development, as well as a valuable reference for planners, designers, strategists, and ICT experts who are working towards the development and implementation of smart sustainable cities based on big data analytics and context–aware computing.

Transport, Environment and Health
Transport, Environment and Health

Author: World Health Organization. Regional Office for Europe

Publisher: WHO Regional Office Europe

Published: 2000

Total Pages: 87

ISBN-13: 9289013567

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This book brings together the scientific evidence on the main effects of transport on human health and the environment. It sets the conceptual framework for future analyses of the health burden and health gains from transport policies. It outlines how these health concerns have been reflected in policy tools such as impact assessment, regulation and economic analysis, and identifies the areas where action is most needed. Discussions of the environment and health effects of transport need to be communicated in a way that is relevant for policy-makers and easily understood by nonscientists. That is the aim of this book, which summarizes the results of extensive reviews of the issues prepared by groups of prominent international experts. It is also planned to release the reviews themselves, to give a more detailed account of the scientific evidence. [Foreword]

Just Green Enough
Just Green Enough

Author: Winifred Curran

Publisher: Routledge

Published: 2017-12-12

Total Pages: 300

ISBN-13: 1351859307

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While global urban development increasingly takes on the mantle of sustainability and "green urbanism," both the ecological and equity impacts of these developments are often overlooked. One result is what has been called environmental gentrification, a process in which environmental improvements lead to increased property values and the displacement of long-term residents. The specter of environmental gentrification is now at the forefront of urban debates about how to accomplish environmental improvements without massive displacement. In this context, the editors of this volume identified a strategy called "just green enough" based on field work in Greenpoint, Brooklyn, that uncouples environmental cleanup from high-end residential and commercial development. A "just green enough" strategy focuses explicitly on social justice and environmental goals as defined by local communities, those people who have been most negatively affected by environmental disamenities, with the goal of keeping them in place to enjoy any environmental improvements. It is not about short-changing communities, but about challenging the veneer of green that accompanies many projects with questionable ecological and social justice impacts, and looking for alternative, sometimes surprising, forms of greening such as creating green spaces and ecological regeneration within protected industrial zones. Just Green Enough is a theoretically rigorous, practical, global, and accessible volume exploring, through varied case studies, the complexities of environmental improvement in an era of gentrification as global urban policy. It is ideal for use as a textbook at both undergraduate and graduate levels in urban planning, urban studies, urban geography, and sustainability programs.

Strengthening Forensic Science in the United States
Strengthening Forensic Science in the United States

Author: National Research Council

Publisher: National Academies Press

Published: 2009-07-29

Total Pages: 348

ISBN-13: 0309142393

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Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.

Philosophy Gone Wild
Philosophy Gone Wild

Author: Holmes Rolston

Publisher: Prometheus Books

Published: 2010-06-28

Total Pages: 268

ISBN-13: 1615924191

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"Here are fifteen essays written from the late 1960s to the mid-1980s by a pioneering environmental ethicist. The collection is divided into four sections: ethics and nature, values in nature, environmental philosophy in practice, and nature in experience. . . . Rolston''s writing often evokes the best of American philosophy of nature. He writes with flair and grace. The book is good reading because it is good literature. Rolston raises unsettling questions [and] a formidable challenge. The agenda is well set." -- F. E. Bernard, Ethics"An important book that deserves a wide student readership . . . . Highly appropriate for ecology . . . and philosophy courses, as well as courses dealing with environmental law and policy-making." -- J. C. Kricher, Choice

Managing Ocean Environments in a Changing Climate
Managing Ocean Environments in a Changing Climate

Author: Kevin J. Noone

Publisher: Newnes

Published: 2013-06-29

Total Pages: 372

ISBN-13: 0124076610

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Managing Ocean Environments in a Changing Climate summarizes the current state of several threats to the global oceans. What distinguishes this book most from previous works is that this book begins with a holistic, global-scale focus for the first several chapters and then provides an example of how this approach can be applied on a regional scale, for the Pacific region. Previous works usually have compiled local studies, which are essentially impossible to properly integrate to the global scale. The editors have engaged leading scientists in a number of areas, such as fisheries and marine ecosystems, ocean chemistry, marine biogeochemical cycling, oceans and climate change, and economics, to examine the threats to the oceans both individually and collectively, provide gross estimates of the economic and societal impacts of these threats, and deliver high-level recommendations. Nominated for a Katerva Award in 2012 in the Economy category State of the science reviews by known marine experts provide a concise, readable presentation written at a level for managers and students Links environmental and economic aspects of ocean threats and provides an economic analysis of action versus inaction Provides recommendations for stakeholders to help stimulate the development of policies that would help move toward sustainable use of marine resources and services

Eco2 Cities
Eco2 Cities

Author: Hiroaki Suzuki

Publisher: World Bank Publications

Published: 2010-05-07

Total Pages: 392

ISBN-13: 082138144X

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This book is a point of departure for cities that would like to reap the many benefits of ecological and economic sustainability. It provides an analytical and operational framework that offers strategic guidance to cities on sustainable and integrated urban development.