Smart Persuasion

Smart Persuasion

Author: Philippe AIMÉ

Publisher: Convertize

Published: 2019-03-01

Total Pages: 272

ISBN-13:

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Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.


Ethics, Persuasion and Truth

Ethics, Persuasion and Truth

Author: J. J. C. Smart

Publisher: Routledge

Published: 2020-07-20

Total Pages: 210

ISBN-13: 1000077144

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Originally published in 1984, deals with meta-ethics – that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others – not with exploring a supposed realm of ethical fact.


Recipe for Persuasion

Recipe for Persuasion

Author: Sonali Dev

Publisher: HarperCollins

Published: 2020-05-26

Total Pages: 408

ISBN-13: 006283908X

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From the author of Pride, Prejudice, and Other Flavors comes another , clever, deeply layered, and heartwarming romantic comedy that follows in the Jane Austen tradition—this time, with a twist on Persuasion. Chef Ashna Raje desperately needs a new strategy. How else can she save her beloved restaurant and prove to her estranged, overachieving mother that she isn’t a complete screw up? When she’s asked to join the cast of Cooking with the Stars, the latest hit reality show teaming chefs with celebrities, it seems like just the leap of faith she needs to put her restaurant back on the map. She’s a chef, what’s the worst that could happen? Rico Silva, that’s what. Being paired with a celebrity who was her first love, the man who ghosted her at the worst possible time in her life, only proves what Ashna has always believed: leaps of faith are a recipe for disaster. FIFA winning soccer star Rico Silva isn't too happy to be paired up with Ashna either. Losing Ashna years ago almost destroyed him. The only silver lining to this bizarre situation is that he can finally prove to Ashna that he's definitely over her. But when their catastrophic first meeting goes viral, social media becomes obsessed with their chemistry. The competition on the show is fierce...and so is the simmering desire between Ashna and Rico. Every minute they spend together rekindles feelings that pull them toward their disastrous past. Will letting go again be another recipe for heartbreak—or a recipe for persuasion...? In Recipe for Persuasion, Sonali Dev once again takes readers on an unforgettable adventure in this fresh, fun, and enchanting romantic comedy.


Techniques of Visual Persuasion

Techniques of Visual Persuasion

Author: Larry Jordan

Publisher: New Riders

Published: 2020-07-29

Total Pages: 0

ISBN-13: 9780136766797

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In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.


Smart Talk

Smart Talk

Author: Lisa B. Marshall

Publisher: St. Martin's Griffin

Published: 2013-01-22

Total Pages: 289

ISBN-13: 1250029589

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Have you ever lost out on a promotion? Struggled with a difficult conversation? Been put on the spot and blanked? Imagine if... ...you were better at persuading others and negotiating for what you want. ...you were more fluent at introducing yourself, making conversation, and following up. ...you were better at delivering feedback, receiving criticism, and using positive language. ...you were perceived as more diplomatic and charismatic. Smart Talk applies up-to-date communication research to everyday situations and gives smart, practical, step-by-step directions to achieve results. Smart Talk is no ordinary book— it's the Swiss Army Knife of communication—a comprehensive set of tools to build strong relationships and avoid communication breakdowns. With proven strategies and practical action plans, Smart Talk will help you resolve conflicts, strengthen your natural charisma, and master the art of persuasion. Never again will you dread a holiday party or be rendered speechless at a business meeting. Backed by solid research and written in an engaging narrative style with a warm sense of humor, communication expert Lisa B. Marshall translates her wealth of experience into practical, fresh advice to help you navigate any complex situation, and achieve professional success.


Strong Society, Smart State

Strong Society, Smart State

Author: James Reilly

Publisher: Columbia University Press

Published: 2011-10-11

Total Pages: 352

ISBN-13: 0231528086

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The rise and influence of public opinion on Chinese foreign policy reveals a remarkable evolution in authoritarian responses to social turmoil. James Reilly shows how Chinese leaders have responded to popular demands for political participation with a sophisticated strategy of tolerance, responsiveness, persuasion, and repression—a successful approach that helps explain how and why the Communist Party continues to rule China. Through a detailed examination of China's relations with Japan from 1980 to 2010, Reilly reveals the populist origins of a wave of anti-Japanese public mobilization that swept across China in the early 2000s. Popular protests, sensationalist media content, and emotional public opinion combined to impede diplomatic negotiations, interrupt economic cooperation, spur belligerent rhetoric, and reshape public debates. Facing a mounting domestic and diplomatic crisis, Chinese leaders responded with a remarkable reversal, curtailing protests and cooling public anger toward Japan. Far from being a fragile state overwhelmed by popular nationalism, market forces, or information technology, China has emerged as a robust and flexible regime that has adapted to its new environment with remarkable speed and effectiveness. Reilly's study of public opinion's influence on foreign policy extends beyond democratic states. It reveals how persuasion and responsiveness sustain Communist Party rule in China and develops a method for examining similar dynamics in different authoritarian regimes. He draws upon public opinion surveys, interviews with Chinese activists, quantitative media analysis, and internal government documents to support his findings, joining theories in international relations, social movements, and public opinion.


A Brief Guide to Smart Thinking

A Brief Guide to Smart Thinking

Author: James M. Russell

Publisher: Robinson

Published: 2020-04-02

Total Pages: 210

ISBN-13: 1472143671

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Each book is summarised to convey a brief idea of what each one has to offer the interested reader, while a 'Speed Read' for each book delivers a quick sense of what each book is like to read and a highly compressed summary of the main points of the book in question. The titles covered include thought-provoking classics on psychology, mindfulness, rationality, the brain, mathematical and economic thought and practical philosophy. The selection includes books about self-improvement as well as historically interesting accounts of how the mind works. Titles included go back as far as the Epictetus classic The Enchiridion and Bertrand Russell's charming The ABC of Relativity, and proceed through classics such as Edward de Bono's Lateral Thinking and into the digital era with titles such as The Shallows and Big Data. The books are arranged chronologically, which draws attention to some of the interesting juxtapositions and connections between them. Some of the titles included are: Freakonomics, by Steven D. Levitt; Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell; Sapiens: A Brief History of Humankind, by Yuval Noah Harari; The Organized Mind: Thinking Straight in the Age of Information Overload, by Daniel J. Levitin; The Descent of Man, by Grayson Perry; How the Mind Works, by Steven Pinker; Black Box Thinking: Why Some People Never Learn from Their Mistakes - But Some Do, by Matthew Syed; We Should All Be Feminists, by Chimamanda Ngozi Adichie; Guns, Germs, and Steel: The Fates of Human Societies, by Jared Diamond; The Black Swan: The Impact of the Highly Improbable, by Nassim Nicholas Taleb; Man's Search for Meaning, by Viktor E. Frankl; The News: A User's Manual, by Alain de Botton; Mindware: Tools for Smart Thinking, by Richard E. Nisbett; The ABC of Relativity, by Bertrand Russell; The Psychopath Test, by Jon Ronson; The Path: What Chinese Philosophers Can Teach Us About the Good Life, by Michael Puett; A Brief History of Time, by Stephen Hawking; Messy: The Power of Disorder to Transform Our Lives, by Tim Harford; Big Data: A Revolution That Will Transform How We Live, Work, and Think, by Viktor Mayer-Schönberger; Moneyball: The Art of Winning an Unfair Game, by Michael Lewis; The Survivors Club: The Secrets and Science That Could Save Your Life, by Ben Sherwood; Black Box Thinking, by Matthew Syed; Chaos: Making a New Science, by James Gleick; A Short History of Nearly Everything, by Bill Bryson; The Shallows: What the Internet Is Doing to Our Brains, by Nicholas Carr; Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, by Scott Belsky; The Enchiridion, by Epictetus; Gödel, Escher, Bach, by Douglas R. Hofstadter; What I Talk About When I Talk About Running, by Haruki Murakami; and Lateral Thinking, by Edward de Bono.


Big Data and Smart Digital Environment

Big Data and Smart Digital Environment

Author: Yousef Farhaoui

Publisher: Springer

Published: 2019-02-21

Total Pages: 415

ISBN-13: 3030120481

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This book reviews the state of the art of big data analysis and smart city. It includes issues which pertain to signal processing, probability models, machine learning, data mining, database, data engineering, pattern recognition, visualisation, predictive analytics, data warehousing, data compression, computer programming, smart city, etc. Data is becoming an increasingly decisive resource in modern societies, economies, and governmental organizations. Data science inspires novel techniques and theories drawn from mathematics, statistics, information theory, computer science, and social science. Papers in this book were the outcome of research conducted in this field of study. The latter makes use of applications and techniques related to data analysis in general and big data and smart city in particular. The book appeals to advanced undergraduate and graduate students, postdoctoral researchers, lecturers and industrial researchers, as well as anyone interested in big data analysis and smart city.


Christopher Smart and Satire

Christopher Smart and Satire

Author: Min Wild

Publisher: Routledge

Published: 2016-05-23

Total Pages: 265

ISBN-13: 1317166418

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Christopher Smart and Satire explores the lively and idiosyncratic world of satire in the eighteenth-century periodical, focusing on the way that writers adopted personae to engage with debates taking place during the British Enlightenment. Taking Christopher Smart's audacious and hitherto underexplored Midwife, or Old Woman's Magazine (1750-1753) as her primary source, Min Wild provides a rich examination of the prizewinning Cambridge poet's adoption of the bizarre, sardonic 'Mary Midnight' as his alter-ego. Her analysis provides insights into the difficult position in which eighteenth-century writers were placed, as ideas regarding the nature and functions of authorship were gradually being transformed. At the same time, Wild also demonstrates that Smart's use of 'Mary Midnight' is part of a tradition of learned wit, having an established history and characterized by identifiable satirical and rhetorical techniques. Wild's engagement with her exuberant source materials establishes the skill and ingenuity of Smart's often undervalued, multilayered prose satire. As she explores Smart's use of a peculiarly female voice, Wild offers us a picture of an ingenious and ribald wit whose satirical overview of society explores, overturns, and anatomises questions of gender, politics, and scientific and literary endeavors.


Webs of Influence

Webs of Influence

Author: Nathalie Nahai

Publisher: Pearson UK

Published: 2012-12-14

Total Pages: 274

ISBN-13: 0273781588

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As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.