Project Mc2: Smart is the New Cool

Project Mc2: Smart is the New Cool

Author: Jade Hemsworth

Publisher: Imprint

Published: 2016-03-01

Total Pages: 145

ISBN-13: 1250098920

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MEET THE GIRLS OF PROJECT Mc2! McKeyla McAlister: brilliant leader and savvy special agent for NOV8 Adrienne Attoms: culinary chemist and sweet scientist Bryden Bandweth: technology guru and social media maven Camryn Coyle: construction queen and engineer extraordinaire ADORABLE PRINCE XANDER is coming to town for his launch into outer space—and the students of Maywood Glen Academy can’t stop talking about it. No one even notices the mysterious new girl, McKeyla McAlister, who enrolls just before the big event. The smartest girls at school—Adri, Bry, and Cam—think McKeyla is definitely I.A.W.A.T.S.T.—Interesting And Weird At The Same Time. They discover she is an agent for NOV8 (that’s Innovate), a top secret organization of super smart women, and her assignment is to keep the prince safe! With the help of high tech gadgets, cool culinary chemistry, and some awesome teamwork, these girls may just save the world. An Imprint Book Based on a NETFLIX original series. PROJECT Mc2 copyright © by MGA, LLC. All rights reserved.


Project Mc2: The Pretty Brilliant Experiment Book

Project Mc2: The Pretty Brilliant Experiment Book

Author: Jade Hemsworth

Publisher: Imprint

Published: 2017-08-29

Total Pages: 232

ISBN-13: 1250103681

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Pick up S.T.E.A.M. with experiments in science, chemistry, technology, engineering and more! Inspired by Netflix’s original series, Project Mc2 (TM), The Pretty Brilliant Experiment book has over 20 experiments introduced by our favorite Nov8 (that’s Innovate) agents: McKeyla McAlister, Adrienne Attoms, Bryden Bandweth, and Camryn Coyle. Learn about electricity, chemical reactions, physics, and biology while crafting an hour glass, creating crystals, and making ice cream! Then record your own observations after reading the scientific analysis accompanying each activity. The ingredients are affordable and easy-to-find, and each DIY experiment can be completed safely at home with parents and friends. Based on a NETFLIX original series. PROJECT Mc2 copyright © by MGA, LLC. All rights reserved. Experiments provided by Marguerite and Zoltan Benko. An Imprint Book


Good Is the New Cool

Good Is the New Cool

Author: Afdhel Aziz

Publisher: Simon and Schuster

Published: 2016-10-25

Total Pages: 304

ISBN-13: 1682450473

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“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.


The New Cool

The New Cool

Author: Neal Bascomb

Publisher: Crown

Published: 2011

Total Pages: 354

ISBN-13: 0307588890

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A report on genius inventor Dean Kaman's FIRST program follows a team of brilliant, misfit high school students through the program's 2009 robotics competition, during which the teens under the guidance of a dedicated teacher confronted other hopefuls in stadiums throughout the country.


Cool Gray City of Love

Cool Gray City of Love

Author: Gary Kamiya

Publisher: Bloomsbury Publishing USA

Published: 2014-10-14

Total Pages: 401

ISBN-13: 1620401266

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A kaleidoscopic tribute to San Francisco by a life-long Bay Area resident and co-founder of Salon explores specific city sites including the Golden Gate Bridge and the Land's End sea cliffs while tying his visits to key historical events. By the author of Shadow Knights. 30,000 first printing.


Cool Colleges

Cool Colleges

Author: Donald Asher

Publisher: Ten Speed Press

Published: 2011-06-29

Total Pages: 306

ISBN-13: 0307797708

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Fully revised since the first edition, Cool Colleges covers the most exciting schools in the U.S. and Canada, with a new chapter on eco schools, an update on tuition-free schools, and the total low-down on the so-called top-ranked schools. "Worth a look, if you're headed for college or getting ready to apply."—San Diego Union Tribune Are you hyper-intelligent? Self-directed? A late-bloomer? Or just different? Then you need a great school that will challenge, nurture, inspire, and motivate you-and Cool Colleges has got 'em. It will also give you the scoop on: • What the Ivy league is and what it really wants • Totally free schools, including one where financial need is a requirement for admission • Universities that don't give grades • Schools that don't want your SAT scores • Data on the highest (and lowest) paying majors • The schools that graduate the most millionaires • Men's, women's, and minority-focused colleges • Schools where you can design your own degree program • A college where you can hike and camp your way to a degree • A college that runs its own ranch on an 80-square-mile campus • Science and engineering schools where undergrads get their own labs • The most competitive colleges, including one that rejects 95% of applicants • Campuses where students love to study, even on Saturday nights • Schools that offer programs in computer game studies, comedy, auctioneering, special-effects makeup, and more Plus a link to the Web addresses for every college and university in the United States and Canada. Cool Colleges is the resource for finding your dream school-and gives you the edge you'll need to get accepted.


Cool for America

Cool for America

Author: Andrew Martin

Publisher: Macmillan + ORM

Published: 2020-07-07

Total Pages: 180

ISBN-13: 0374718237

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A hilarious collection of overlapping stories that explores the dark zone between artistic ambition and its achievement by the author of Early Work. Bookended by the misadventures of Leslie, an aspiring writer who moves form New York to Missoula, Montana, hoping to shake off lingering depression, this story collection follows young people pushed hard against—and often crashing into—their limits as not only would-be Tolstoys but also functioning, feeling human beings. As Martin’s characters age out of punk shows and all-night benders and into book clubs and elaborate weddings, they find that neither family life nor community ties can quite shore up the dam against despair. Has redemption through art ever been more than a pipe dream? Could writing the perfect sentence ever make such broken lives turn out right? Or is it time to sell the books and head for the barricades? Whatever the case, Andrew Martin’s winsome malcontents can be counted on to make agonized indecision cool again for the twenty-first century. Praise for Cool for America Long-listed for the Story Prize “Fun, irresistible, smart and wise . . . Shot through with flashes of crackling lucidity.” —Nathan Deuel, Los Angeles Times “Simultaneously sharp and self-lacerating and generous and agreeable.” —Matthew Schneier, The New York Times Book Review


You Are Not So Smart

You Are Not So Smart

Author: David McRaney

Publisher: Avery

Published: 2012-11-06

Total Pages: 320

ISBN-13: 1592407366

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Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.


We Are Watching Eliza Bright

We Are Watching Eliza Bright

Author: A.E. Osworth

Publisher: Grand Central Publishing

Published: 2021-04-13

Total Pages: 416

ISBN-13: 153871762X

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Named a Best Book of 2021 by NPR • Harper’s Bazaar • CrimeReads • Electric Literature • Autostraddle • The Globe and Mail In this thrilling story of survival and anger, a woman has her whole life turned upside down after speaking out against workplace hostility–and inadvertently becomes the leader of a cultural movement. Eliza Bright was living the dream as an elite video game coder at Fancy Dog Games when her private life suddenly became public. But is Eliza Bright a brilliant, self-taught coder bravely calling out the toxic masculinity and chauvinism that pervades her workplace and industry? Or, is Eliza Bright a woman who needs to be destroyed to protect "the sanctity of gaming culture"? It depends on who you ask... When Eliza reports an incident of workplace harassment that is quickly dismissed, she's forced to take her frustrations to a journalist who blasts her story across the Internet. She's fired and doxxed, and becomes a rallying figure for women across America. But she's also enraged the beast that is male gamers on 4Chan and Reddit, whose collective, unreliable voice narrates our story. Soon Eliza is in the cross-hairs of the gaming community, threatened and stalked as they monitor her every move online and across New York City. As the violent power of an angry male collective descends upon everyone in Eliza's life, it becomes increasingly difficult to know who to trust, even when she's eventually taken in and protected by an under-the-radar Collective known as the Sixsterhood. The violence moves from cyberspace to the real world, as a vicious male super-fan known only as The Inspectre is determined to exact his revenge on behalf of men everywhere. We watch alongside the Sixsterhood and subreddit incels as this dramatic cat-and-mouse game plays out to reach its violent and inevitable conclusion. This is an extraordinary, unputdownable novel that explores the dark recesses of the Internet and male rage, and the fragile line between the online world and real life. It's a thrilling story of female resilience and survival, packed with a powerful feminist message.


Early Work

Early Work

Author: Andrew Martin

Publisher:

Published: 2018-07-10

Total Pages: 257

ISBN-13: 0374146128

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When Peter meets Leslie, a sexual adventurer, he gets a glimpse of what he imagines himself to be: a writer of talent and nerve. Over the course of a Virginia summer, their charged, increasingly intimate friendship opens the door to difficult questions about love and literary ambition