Social Media For Small Business
Social Media For Small Business

Author: Franziska Iseli

Publisher: John Wiley & Sons

Published: 2021-04-05

Total Pages: 240

ISBN-13: 0730390322

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Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.

Social Rules! for Entrepreneurs and Small Business
Social Rules! for Entrepreneurs and Small Business

Author: Paul Slack

Publisher:

Published: 2012

Total Pages: 319

ISBN-13: 9781604947984

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Why this book? There are plenty of books about social media marketing on the bookstore shelves; what makes this one different is that Paul Slack cuts through the hype and gets down to business basics that can come only from hands-on business successes. Paul speaks the language of business owners and CEOs and creates efficient and effective methods for capitalizing on social media marketing. Social Rules! provides strategic dos and don'ts and helps you determine how to implement the best tools. Whether you do this in-house by utilizing a current employee or hire a consultant to help you accomplish these goals, you'll learn the optimal rules of engagement and how to measure results. With Social Rules! you will understand and apply your new-found knowledge to answer these questions: How does social media relate directly to my business marketing? What are the best practices in social media and how can I use them effectively? Why is it so important from the consumer perspective? How can I effectively shift my advertising budget from nontraditional marketing to social media?

Research Handbook on Small Business Social Responsibility
Research Handbook on Small Business Social Responsibility

Author: Laura J. Spence

Publisher: Edward Elgar Publishing

Published: 2018-01-26

Total Pages: 449

ISBN-13: 1784711829

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The vast majority of businesses globally are small. If business is to be socially responsible, we need to go beyond the westernised concept of 'Corporate Social Responsibility', to develop 'Small Business Social Responsibility'. This agenda-setting Research Handbook on Small Business Social Responsibility includes leading research from around the world, including developed and developing country contexts. It provides a foundation for the further development of small business social responsibility as a scholarly subject and crucially important practice and policy field.

Social Media Branding For Small Business
Social Media Branding For Small Business

Author: Robert Davis

Publisher: Business Expert Press

Published: 2014-12-17

Total Pages: 170

ISBN-13: 1631570994

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Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities. It provides a starting point, as one of the biggest issues for small businesses is where to start. Social Media Branding For Small Businesses provides a framework to guide your strategy and implementation. The approach is called the 5-Sources Model. The resources are the have fundamental branding principles that focus on simply outsourcing your brand. Putting the customer back in control while focusing on the community and this group of dedicated customers and other stakeholders. The 5-Sources Model simply says that the social media brand for small businesses needs to play an important role in your customers’ functional and emotional existence. It is both the serious and the fun experience of your brand.

Make Your Business Social
Make Your Business Social

Author: Lindsay Chambers

Publisher: Business Expert Press

Published: 2020-07-13

Total Pages: 116

ISBN-13: 1952538017

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In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts. Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence. In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you’re not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners. Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.

365 Days of Social Posts for Small Businesses
365 Days of Social Posts for Small Businesses

Author: Brendan Cox

Publisher:

Published: 2021-06-25

Total Pages: 386

ISBN-13:

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The vast majority of small businesses have insufficient content strategies to fully leverage social media to their advantage. In order to thrive as a small business, it's crucial to build a stand out brand across social media. If you are a small business owner and constantly wondering "what should I post on social media?" You are facing the tough world of social media that's an absolute must in the competitive business industry. Owning a small business is one job and constantly thinking of creative and engaging content to post on social media is an entirely different job. This completely comprehensive guide includes: A year's worth of creative social media ideas specifically tailored to small business owners. Strategic explanations that dive into why these specific pieces of content are beneficial. Brand building techniques built into our unique content ideas that will help you establish a strong online presence as a small business. "365 Days of Social Media Posts For Small Businesses" has received rave reviews: "This is the social media marketing book that every small business needed but didn't know existed" - Teen Blurb "This book will save you hours of time with your social media marketing" - Seekers Times "If you understand the power of social media but lack content ideas, there is no better book for you than this." - About Insider "365 Days of Social Media Posts For Small Businesses" is the solution to never running out of ideas for what to post on your social platforms. This book provides you 365 days of unique content ideas to grow and establish your brand on Facebook and Instagram. Don't spend another day wasting hours trying to come up with what to post on social media. Save yourself time and energy and by clicking the BUY NOW button at the top of this page!

42 Rules of Social Media for Small Business
42 Rules of Social Media for Small Business

Author: Jennifer L. Jacobson

Publisher: Happy About

Published: 2009

Total Pages: 122

ISBN-13: 1607730146

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'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence. From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. This book demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.

Introduction to Business
Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Small Business Smarts
Small Business Smarts

Author: Steve O'Leary

Publisher: Bloomsbury Publishing USA

Published: 2011-06-14

Total Pages: 200

ISBN-13: 0313394105

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This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.

Ice Cream Social
Ice Cream Social

Author: Brad Edmondson

Publisher: Berrett-Koehler Publishers

Published: 2014-01-06

Total Pages: 345

ISBN-13: 1609948157

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The story of Ben & Jerry’s and its controversial acquisition by Unilever, based on interviews with insiders and “rich in details” (Kirkus Reviews). Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.