The Handbook of Slogans

The Handbook of Slogans

Author: Lionel Salem

Publisher: Crimson

Published: 2012-09-07

Total Pages: 133

ISBN-13: 1780591985

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Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.


Advertising Slogans of America

Advertising Slogans of America

Author:

Publisher: Metuchen, N.J. : Scarecrow Press

Published: 1984

Total Pages: 568

ISBN-13:

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This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians. --ARBA


From Slogans to Mantras

From Slogans to Mantras

Author: Stephen A. Kent

Publisher: Syracuse University Press

Published: 2001

Total Pages: 280

ISBN-13: 9780815629238

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Maintains that the failure of political activism led many former radicals to become involved in such groups as the Hare Krishnas, Scientology, Sun Myung Moon's Unification Church, the Jesus movement, and the Children of God, and argues that numerous activists turned from psychedelia and political activism to guru worship and spiritual quest both as a response to the failures of social protest and as a new means of achieving social change. [book cover].


Slogans

Slogans

Author: Nicolette Makovicky

Publisher: Routledge

Published: 2018-10-17

Total Pages: 263

ISBN-13: 0429942869

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Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.


Slogan Politics

Slogan Politics

Author: Jinghan Zeng

Publisher: Springer Nature

Published: 2020-07-20

Total Pages: 177

ISBN-13: 9811566836

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This book studies the three most important Chinese foreign policy concepts under Xi Jinping’s leadership – “New Type of Great Power Relations”, “Belt and Road Initiative” and “Community of Shared Future for Mankind”. Those signature concepts are often considered as China’s well-thought-out strategic plans reflecting Beijing’s concrete geopolitical vision. This book, however, argues that these views are mistaken. It develops a slogan politics approach to study Chinese foreign policy concepts. The overarching argument is that those concepts should be understood as multifunctional slogans for political communication on the domestic and international stages. This book shows how those concepts function as political slogans to (1) declare intent, (2) assert power and test domestic and international support, (3) promote state propaganda, and (4) call for intellectual support. The slogan politics approach highlights the critical role of China’s academic and local actors as well as international actors in shaping China’s foreign policy ideas. It provides critical insights to understand how Chinese domestic actors exert their influence and voice their narratives to influence China’s policy agenda and debate. It suggests that the existing analyses vastly exaggerate Beijing’s capacity to coordinate domestic actors including forging coherent Chinese foreign policy narratives and unifying use of China’s policy concepts.


The Handbook of Slogans

The Handbook of Slogans

Author: Lionel Salem

Publisher: Hachette UK

Published: 2012-09-07

Total Pages: 133

ISBN-13: 1780591985

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Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.


Corrected Slogans

Corrected Slogans

Author: Lucy Ives

Publisher:

Published: 2013

Total Pages: 0

ISBN-13: 9780984734627

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Corrected Slogans represents a vital discourse on conceptual practices in contemporary art and poetry. In conjunction with the exhibition “Postscript: Writing After Conceptual Art” organized by the Museum of Contemporary Art in Denver, the online magazine Triple Canopy hosted a series of public conversations between some of the most innovative artists and poets working today. The symposium “Poems for America” asked how conceptual strategies of writing have transformed conventional notions of expression. “Automatic Reading,” a seminar-style roundtable, focused on reading as a creative practice, and the book as a material object and social signifier. Corrected Slogans features annotated transcripts of these events, which include contributions from Erica Baum, Franklin Bruno, Corina Copp, Michael Corris, Jim Fletcher, Aaron Kunin, Margaret Lee, K. Silem Mohammad, Ken Okiishi, R. H. Quaytman, Katie Raissian, Ariana Reines, Mónica de la Torre, Gretchen Wagner, and Matvei Yankelevich, along with new essays, artworks, and poetry. More than merely documenting discussions, however, Corrected Slogans activates the book as a site of creative production, enacting an expanded notion of publishing as a mode of critical inquiry.


The Oxford Dictionary of Quotations

The Oxford Dictionary of Quotations

Author: Elizabeth M. Knowles

Publisher: Oxford [England] : Oxford University Press

Published: 1999

Total Pages: 1160

ISBN-13: 9780198601739

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This major new edition of The Oxford Dictionary of Quotations offers the broadest and most up-to-date coverage of quotations available today. Now with 20,000 quotations arranged by author, this is Oxford's largest quotations dictionary ever. As well as quotations from traditional sources,and with improved coverage of world religions and classical Greek and Latin literature, this foremost dictionary of quotations now covers areas such as proverbs and nursery rhymes. For the first time there are special sections for Advertising Slogans, Epitaphs, Film Lines, and Misquotations, whichbring together topical and related quotes, and allow you to browse through the best quotations on a given subject. In this new fifth edition there is enhanced accessibility with a new thematic index to help you find the best quotes on a chosen subject, more in-depth details of the earliest traceable source, an extensive keyword index, and biographical cross-references, so you will easily be able to findquotations for all occasions, and identify who said what, where, and when.


AF Manual

AF Manual

Author: United States. Department of the Air Force

Publisher:

Published: 1956

Total Pages: 192

ISBN-13:

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