Did you know that SL Benfica is one of the most decorated soccer clubs in Europe? The team has won 78 major trophies. Learn more exciting facts about this fascinating soccer club in SL Benfica, an Inside Professional Soccer book.
This multivolume set is much more than a collection of essays on sports and sporting cultures from around the world: it also details how and why sports are played wherever they exist, and examines key charismatic athletes from around the world who have transcended their sports. Sports Around the World: History, Culture, and Practice provides a unique, global overview of sports and sports cultures. Unlike most works of this type, this book provides both essays that examine general topics, such as globalization and sport, international relations and sport, and tourism and sport, as well as essays on sports history, culture, and practice in world regions—for example, Latin America and the Caribbean, the Middle East and North Africa, Europe, and Oceania—in order to provide a more global perspective. These essays are followed by entries on specific sports, world athletes, stadiums and arenas, famous games and matches, and major controversies. Spanning topics as varied as modern professional cycling to the fictional movie Rocky to the deadly ball game of the ancient Mayans, the first three volumes contain overview essays and entries for specific sports that have been and are currently practiced around the world. The fourth volume provides a compendium of information on the winners of major sporting competitions from around the world. Readers will gain invaluable insights into how sports have been enjoyed throughout all of human culture, and more fully comprehend their cultural contexts. The entries provide suggestions for further reading on each topic—helpful to general readers, students with school projects, university students and academics alike. Additionally, the four-volume Sports Around the World spotlights key charismatic athletes who have changed a sport or become more than just an outstanding player.
An illustrated exploration of the design, meaning and symbolism of world football club crests. Why is there a devil shown on the crest of Manchester United? Which club's crest motto is 'To Dare Is To Do'? And whose emblem depicts a bear and a strawberry tree? From the seahorses of Newcastle United to the royal crown of Real Madrid, via the riveting hammers of West Ham United, Valencia's famous bat design and German club St Pauli's unofficial skull-and-crossbones emblem, there is a story behind every crest, a tale of identity. Covering more than 200 clubs from 20 different leagues, World Football Club Crests explores the design, meaning and symbolism of the game's most famous club crests to reveal why the badges look as they do. This carefully curated collection charts the continuing evolution of the designs and describes the changing styles, varied influences and remarkable controversies that have shaped football's most iconic crests. These important symbols of football heraldry will never be viewed in the same way again.
In confronting growing concerns around environmental, social and economic issues facing sports and tourism, this collection presents different perspectives to develop new plans for future needs and problems.
A comprehensive guide to soccer, discussing its origins, the World Cup, and the Olympic Games, and looking at how the sport has developed in nations around the world.
Embracing the fanatical interest in soccer, World Soccer Yearbook 2003-4 examines the game on a global level. Where other books have been club-based, league based, or specific to national teams, this is the first true survey of soccer around the world--from its origins in the 19th century, to the national, league, and club standings in the 2002-3 season. Exciting action-photographs, dynamic graphics, and illustrated charts take a refreshing and innovative approach to illustrating the world's most popular sport.
In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.