Six Degrees of Social Influence

Six Degrees of Social Influence

Author: Douglas T. Kenrick

Publisher: OUP USA

Published: 2012-02-10

Total Pages: 206

ISBN-13: 0199743053

DOWNLOAD EBOOK

Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making. Among the many topics covered, the authors discuss how people underestimate the influence of others, how a former computer hacker used social engineering to gain access to highly confidential computer codes, and how biology and evolution figure into the principles of influence. The authors break new ground in the study of influence.


Optimal Social Influence

Optimal Social Influence

Author: Wen Xu

Publisher: Springer Nature

Published: 2020-01-29

Total Pages: 129

ISBN-13: 303037775X

DOWNLOAD EBOOK

This self-contained book describes social influence from a computational point of view, with a focus on recent and practical applications, models, algorithms and open topics for future research. Researchers, scholars, postgraduates and developers interested in research on social networking and the social influence related issues will find this book useful and motivating. The latest research on social computing is presented along with and illustrations on how to understand and manipulate social influence for knowledge discovery by applying various data mining techniques in real world scenarios. Experimental reports, survey papers, models and algorithms with specific optimization problems are depicted. The main topics covered in this book are: chrematistics of social networks, modeling of social influence propagation, popular research problems in social influence analysis such as influence maximization, rumor blocking, rumor source detection, and multiple social influence competing.


Nature and Dynamics of Social Influence

Nature and Dynamics of Social Influence

Author: Janak Pandey

Publisher: Springer Nature

Published: 2022-09-02

Total Pages: 262

ISBN-13: 9811945985

DOWNLOAD EBOOK

The book presents the various ways in which persuasion can be used to make people behave in certain ways without coercion, intimidation, or brute force. It explores the intricacies of social influence processes like self-presentation, impression management, ingratiation, persuasion, manipulative social behavior, and compliance in socio-cultural contexts. Social influence constitutes one of the key themes in the field of social psychology. Contributions in the book highlight social influence behavior and its importance in human social life. The book deepens the reader's understanding of social psychology research on the science and applications of social influence. It invites readers to consider critical questions, such as the interactive effects of personality/disposition and situational factors on social influence. Given its scope, the book is of interest to those in academic fields like social psychology, political science, mass communication, and marketing.


Six Degrees

Six Degrees

Author: Mark Lynas

Publisher: National Geographic Books

Published: 2008

Total Pages: 344

ISBN-13: 9781426202131

DOWNLOAD EBOOK

In astonishing and unflinching detail, a noted science journalist explains how Earth's climate will be impacted with every degree of increase in global warming--and what can be done about it now.


Six Degrees of Separation

Six Degrees of Separation

Author: John Guare

Publisher: Vintage

Published: 1990-11-14

Total Pages: 137

ISBN-13: 0679734813

DOWNLOAD EBOOK

In this soaring and deeply provacative tragicomedy of race, class, and manners, John Guare has created the msot important American play in years. Six Degrees of Separation is one of those rare works that capture both the supercharged pulse of our present era and the deepest and most mysterious movements of the human heart. Six Degrees of Separation won the 1990 New York Drama Critics Circle Award for Best Play, as well as the Hull Warriner Award and the Obie.


Six Degrees: The Science of a Connected Age

Six Degrees: The Science of a Connected Age

Author: Duncan J. Watts

Publisher: W. W. Norton & Company

Published: 2004-01-27

Total Pages: 376

ISBN-13: 0393325423

DOWNLOAD EBOOK

Watts, one of the principal architects of network theory, sets out to explain the innovative research that he and other scientists are spearheading to create a blueprint of this connected planet.


Techniques of Social Influence

Techniques of Social Influence

Author: Dariusz Dolinski

Publisher: Routledge

Published: 2015-07-03

Total Pages: 197

ISBN-13: 1317599640

DOWNLOAD EBOOK

Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: How do we know that they work? Under what conditions are they more or less likely to be effective? How might individuals successfully resist attempts by others to influence them? The book groups social influence techniques according to a common characteristic: for instance, early chapters describe "sequential" techniques, and techniques involving egotistic mechanisms, such as using the name of one’s interlocutor. Later chapters present techniques based on gestures and facial movements, and others based on the use of specific words, re-examining on the way whether "please" really is a magic word. In every case, author Dariusz Dolinski discusses the existing experimental studies exploring their effectiveness, and how that effectiveness is enhanced or reduced under certain conditions. The book draws on historical material as well as the most up-to-date research, and unpicks the methodological and theoretical controversies involved. The ideal introduction for psychology graduates and undergraduates studying social influence and persuasion, Techniques of Social Influence will also appeal to scholars and students in neighbouring disciplines, as well as interested marketing professionals and practitioners in related fields.


Social Psychology Australian & New Zealand Edition

Social Psychology Australian & New Zealand Edition

Author: Saul Kassin

Publisher: Cengage AU

Published: 2019-08-01

Total Pages: 776

ISBN-13: 0170420566

DOWNLOAD EBOOK

Using a balanced approach, Social Psychology, 2e connects social psychology theories, research methods, and basic findings to real-world applications with a current-events emphasis. Coverage of culture and diversity is integrated into every chapter in addition to strong representation throughout of regionally relevant topics such as: Indigenous perspectives; environmental psychology and conservation; community psychology; gender identity; and attraction and close relationships (including same-sex marriage in different cultures, gendered behaviours when dating, and updated data on online dating), making this visually engaging textbook useful for all social psychology students.


Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications

Author: Lawrence Ang

Publisher: Cambridge University Press

Published: 2021-02-23

Total Pages: 529

ISBN-13: 1108571514

DOWNLOAD EBOOK

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.


Connected

Connected

Author: Nicholas A. Christakis

Publisher: Little, Brown Spark

Published: 2009-09-28

Total Pages: 316

ISBN-13: 031607134X

DOWNLOAD EBOOK

Celebrated scientists Nicholas Christakis and James Fowler explain the amazing power of social networks and our profound influence on one another's lives. Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.