Shopping Behavior of Department Store Customers
Author: Stuart U. Rich
Publisher:
Published: 1963
Total Pages: 320
ISBN-13:
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Why We Buy
Author: Paco Underhill
Publisher:
Published: 1999
Total Pages: 264
ISBN-13:
DOWNLOAD EBOOKThe culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.
A Consumers' Republic
Author: Lizabeth Cohen
Publisher: Vintage
Published: 2008-12-24
Total Pages: 578
ISBN-13: 0307555364
DOWNLOAD EBOOKIn this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Selected Aspects of Consumer Behavior
Author:
Publisher:
Published: 1977
Total Pages: 560
ISBN-13:
DOWNLOAD EBOOKThe Gender and Consumer Culture Reader
Author: Jennifer Scanlon
Publisher: NYU Press
Published: 2000-08
Total Pages: 401
ISBN-13: 0814781322
DOWNLOAD EBOOKAn interdisciplinary and cross-cultural collection of readings and archival materials examining the gendered relationship between the home and consumer culture, identity through purchasing, the supply side of consumer culture and the ways in which consumers embrace, resist and manipulate the messages and activities of consumer culture. Topics include: shoplifting, racism in advertising, the Zoot suit, Esquire magazine, Dockers, lesbianism, narcissism.
The Shopping Experience
Author: Pasi Falk
Publisher: SAGE
Published: 1997-08-15
Total Pages: 225
ISBN-13: 1848609256
DOWNLOAD EBOOKThis shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. It also contains an appendix which gives a brief history and selected literature of shopping.
A Study of Consumer Perception of Department Stores and Department Store Prices
Author: Robert Allen Loewer
Publisher:
Published: 1965
Total Pages: 498
ISBN-13:
DOWNLOAD EBOOKWhy We Buy
Author: Paco Underhill
Publisher: Simon and Schuster
Published: 2009
Total Pages: 322
ISBN-13: 1416595244
DOWNLOAD EBOOKGuide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Consumer Behavior
Author: Patricia Huddleston
Publisher: Business Expert Press
Published: 2011-01-20
Total Pages: 143
ISBN-13: 1606491687
DOWNLOAD EBOOKWomen and shopping: why is it important? It’s important because as a business owner you’ve probably realized you’re missing a market segment for your product and you’re not sure who or why. It’s important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America. This book details facts that could help any retailer or product manager including: women control over $20 trillion in consumer spending; they are better educated; they have more financial power; they have greater decision making abilities; and they have more mobility than any previous generation. Consumer Behavior: Women and Shopping provides a fascinating insight into women’s shopping habits and motivations—their many choices about when and where to shop. Retailers and business managers need to understand a woman’s needs and wants in order to attract and maintain their business.
His and Hers
Author: Roger Horowitz
Publisher: University of Virginia Press
Published: 1998
Total Pages: 260
ISBN-13: 9780813918020
DOWNLOAD EBOOKThis volume will be of interest to historians in a wide range of fields.
