Shopper Intimacy
Shopper Intimacy

Author: Rick DeHerder

Publisher: FT Press

Published: 2010-09-09

Total Pages: 257

ISBN-13: 0132485397

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Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.

Learn Popular Retail Strategies (Collection)
Learn Popular Retail Strategies (Collection)

Author: Richard Hammond

Publisher: FT Press

Published: 2013-08-14

Total Pages: 626

ISBN-13: 0133742482

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The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams". Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. ¿ Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy , two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: ¿ A start-to-finish system for planning and executing effective campaigns. ¿ Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. ¿ Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. ¿ Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.

Strategies for Success in Retail (Collection)
Strategies for Success in Retail (Collection)

Author: Jagmohan John Raju

Publisher: Pearson Education

Published: 2011-01-04

Total Pages: 1030

ISBN-13: 0132696517

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3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today’s shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits! From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt

Shopper Marketing
Shopper Marketing

Author: Paul Barnett

Publisher: Business Expert Press

Published: 2016-01-13

Total Pages: 185

ISBN-13: 1631573586

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The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channels. As their growth has slowed so too the total categories, and so one afternoon their biggest retail customer, Shopmart, calls to ask for their help in getting the category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners.

Shopper Marketing
Shopper Marketing

Author: Markus Ståhlberg

Publisher: Kogan Page Publishers

Published: 2012-02-03

Total Pages: 295

ISBN-13: 0749464720

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Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Sex and Shopping: The Confessions of a Nice Jewish Girl
Sex and Shopping: The Confessions of a Nice Jewish Girl

Author: Judith Krantz

Publisher: Macmillan + ORM

Published: 2000-05-11

Total Pages: 421

ISBN-13: 0312274173

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Dear Reader, As I was about to start my eleventh novel, I abruptly realized that I was making a huge mistake. On the verge of launching into the imagined world of a twenty-eight-year-old, I felt an intense need to tell another story, the story of a woman I know through and through...a woman with more wealth of experience, a woman who's seen more real glamour, known more fascinating people, lived in a world of more sophistication, and arrived at more hard-won maturity than that twenty-eight-year-old could hope for---in short, my own story. I've tried to remain as unknowable as possible, the better to let my heroines hold the stage, but now I was ready to tell the truth about myself, with no holding back. I've had a different life from that of the majority of women of my generation and background. While I seemed like another "nice Jewish girl," underneath that convenient cover I'd traveled my own, inner-directed path and had many a spicy and secret adventure. I grew up in a complicated tangle of privilege, family problems, and tormented teenaged sexuality. After a riotous education at Wellesley, my life was turned upside down by a glorious year in Paris, marked by an intense but ill-starred romance. I spent the next half-decade in New York, sowing lighthearted wild oats until I finally met my true love, to whom I've been married for forty-six years. When I was fifty I had an utterly unexpected, almost unbelievable success as a number-one bestselling novelist that has continued for book after book. Challenging, lucky, exciting, and often devastatingly askew, my life seems to have been lived under a wild and antic star. I've had as much amazing fun as my heroines, and here's the book to prove it. Judith Krantz

Qualitative Consumer Research
Qualitative Consumer Research

Author: Russell W. Belk

Publisher: Emerald Group Publishing

Published: 2017-08-18

Total Pages: 290

ISBN-13: 1787149463

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Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.

The Intricacies of Love and Intimacy
The Intricacies of Love and Intimacy

Author: Ami Rokach

Publisher: Taylor & Francis

Published: 2024-08-30

Total Pages: 283

ISBN-13: 1040118194

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This book explores the meaning of love and intimacy from a variety of perspectives, specifically philosophical, psychological and cultural. This volume is a focussed study on what makes them and what may break love and intimacy. Love and intimacy are central to us, is sought by almost everyone, and while we seem to know what they are, they are not easily described. The present volume includes eleven chapters which are divided into two parts. The first part describes the meaning of love, intimacy, and romantic relations, and the second highlights what may go wrong in such relationships, and why. The book explores theoretical debates and contemporary research around emotions and will be of interest to students and researchers of psychology, philosophy as well as sex, marriage and family therapists and counselors. The chapters in this book were originally published in The Journal of Psychology.