Services Customization Using Web Technologies
Services Customization Using Web Technologies

Author: Kardaras, Dimitris

Publisher: IGI Global

Published: 2012-05-31

Total Pages: 319

ISBN-13: 1466616059

DOWNLOAD EBOOK

The Internet gives the consumer almost unlimited choice in products. At the same time, it causes a globalization of consumer habits and tastes. One important question that arises is: Does the Internet and the World Wide Web offer the same opportunities for choice of services as they do for products? Services Customization Using Web Technologies aims to advance our understanding of Web-related concepts, approaches, and technologies revolving around the core theme of e-service customization. Limitless e-service choice can become possible on the Web only through customization. Understanding such customization on the Web, applied at a mass market level, in a cost efficient manner, will present an unprecedented opportunity for both the industry and the consumers. For both researchers and practitioners, understanding that as service customization accelerates through other types of industries and consumers, we will experience, the benefits of service customization in many more areas of everyday life.

Handbook of Research on Demand-Driven Web Services: Theory, Technologies, and Applications
Handbook of Research on Demand-Driven Web Services: Theory, Technologies, and Applications

Author: Sun, Zhaohao

Publisher: IGI Global

Published: 2014-03-31

Total Pages: 504

ISBN-13: 1466658851

DOWNLOAD EBOOK

In the current technological world, Web services play an integral role in service computing and social networking services. This is also the case in the traditional FREG (foods, resources, energy, and goods) services because almost all traditional services are replaced fully or partially by Web services. Handbook of Research on Demand-Driven Web Services: Theory, Technologies, and Applications presents comprehensive and in-depth studies that reveal the cutting-edge theories, technologies, methodologies, and applications of demand-driven Web, mobile, and e-business services. This book provides critical perspectives for researchers and practitioners, lecturers and undergraduate/graduate students, and professionals in the fields of computing, business, service, management, and government, as well as a variety of readers from all the social strata.

E-Commerce and Web Technologies
E-Commerce and Web Technologies

Author: Christian Huemer

Publisher: Springer

Published: 2011-08-27

Total Pages: 321

ISBN-13: 3642230148

DOWNLOAD EBOOK

This book constitutes the refereed proceedings of the 12th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Toulouse, France, in August/September 2011. The 25 papers accepted for EC-Web, selected from 60 submissions, are organized into eight topical sections on semantic services, business processes and services, context-aware recommender systems, intelligent agents and e-negotiation systems, collaborative filtering and preference learning, social recommender systems, agent interaction and trust management, and innovative strategies for preference elicitation and profiling.

Technical, Social, and Legal Issues in Virtual Communities: Emerging Environments
Technical, Social, and Legal Issues in Virtual Communities: Emerging Environments

Author: Dasgupta, Subhasish

Publisher: IGI Global

Published: 2012-05-31

Total Pages: 374

ISBN-13: 1466615540

DOWNLOAD EBOOK

Technical, Social and Legal Issues in Virtual Communities: Emerging Environments examines a variety of issues related to virtual communities and social networking, addressing issues related to team identification, leader-member issues, social networking for education, participation in social networks, and other issues directly related to this eclectic field of study. This publication provides comprehensive coverage and understanding of the social, cultural, organizational, human, and cognitive issues related to the virtual communities and social networking. Readers will find that this book encompasses an overall body of knowledge regarding participation of individuals, groups and organizations in virtual communities and networks, by providing an outlet for scholarly research in the area.

Techno-Social Systems for Modern Economical and Governmental Infrastructures
Techno-Social Systems for Modern Economical and Governmental Infrastructures

Author: Troussov, Alexander

Publisher: IGI Global

Published: 2018-07-13

Total Pages: 380

ISBN-13: 1522555870

DOWNLOAD EBOOK

Applications have transformed the collaboration environment from a mere document collection into a highly interconnected social space. These systems interoperate within a social and organizational context that drives their everyday use and provides a rich context for understanding the role of nodes that represent both people and abstract concepts. Techno-Social Systems for Modern Economical and Governmental Infrastructures provides emerging research exploring the theoretical and practical aspects of mining technological and social systems for the creation of scalable methods, systems, and applications within economic and government disciplines. Featuring coverage on a broad range of topics such as analysis models, data navigation, and empirical sociology, this book is ideally designed for professionals, researchers, executives, managers, and developers seeking current research on the interconnecting roles of technology and social space.

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Author: Wu, Mei

Publisher: IGI Global

Published: 2013-09-30

Total Pages: 326

ISBN-13: 1466645792

DOWNLOAD EBOOK

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Author: Nedelea, Alexandru-Mircea

Publisher: IGI Global

Published: 2016-01-07

Total Pages: 345

ISBN-13: 1466697628

DOWNLOAD EBOOK

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Marketing in the Cyber Era: Strategies and Emerging Trends
Marketing in the Cyber Era: Strategies and Emerging Trends

Author: Ghorbani, Ali

Publisher: IGI Global

Published: 2013-12-31

Total Pages: 357

ISBN-13: 1466648651

DOWNLOAD EBOOK

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.