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Author: Egon Lüftenegger
Publisher: Eindhoven University of Technology
Published:
Total Pages: 195
ISBN-13: 9088918856
DOWNLOAD EBOOKThis dissertation presents tool-supported process for designing Work by Following a Service-Dominant Logic. The tools supported by the design process are the following: The Service-Dominant Strategy Canvas, The Service-Dominant Business Model Radar, the Business Service Composition Blueprint and the Business Services Catalogue.
Author: Robert F. Lusch
Publisher: Cambridge University Press
Published: 2014-01-30
Total Pages: 253
ISBN-13: 1139952021
DOWNLOAD EBOOKIn 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Author: Stephen L. Vargo
Publisher: SAGE
Published: 2018-10-08
Total Pages: 801
ISBN-13: 152645548X
DOWNLOAD EBOOKThe SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
Author: Robert F. Lusch
Publisher: Routledge
Published: 2014-12-18
Total Pages: 468
ISBN-13: 1317454642
DOWNLOAD EBOOKExpanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Author: Boris Shishkov
Publisher: Springer
Published: 2018-06-29
Total Pages: 468
ISBN-13: 331994214X
DOWNLOAD EBOOKThis book constitutes the proceedings of the 8th International Symposium on Business Modeling and Software Design, BMSD 2018, held in Vienna, Austria, in July 2018. The 14 full papers and 21 short papers selected for inclusion in this book deal with a large number of research topics: (i) Some topics concern Business Processes (BP), such as BP modeling / notations / visualizations, BP management, BP variability, BP contracting, BP interoperability, BP modeling within augmented reality, inter-enterprise collaborations, and so on; (ii) Other topics concern Software Design, such as software ecosystems, specification of context-aware software systems, service-oriented solutions and micro-service architectures, product variability, software development monitoring, and so on; (iii) Still other topics are crosscutting with regard to business modeling and software design, such as data analytics as well as information security and privacy; (iv) Other topics concern hot technology / innovation areas, such as blockchain technology and internet-of-things. Underlying with regard to all those topics is the BMSD’18 theme: Enterprise Engineering and Software Engineering - Processes and Systems for the Future.
Author: Daniela Sangiorgi
Publisher: Bloomsbury Publishing
Published: 2017-02-23
Total Pages: 343
ISBN-13: 1474250149
DOWNLOAD EBOOKService design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. It is now a growing field of both practice and academic research. Designing for Service brings together a wide range of international contributors to map the field of service design and identify key issues for practitioners and researchers such as identity, ethics and accountability. Designing for Service aims to problematize the field in order to inform a more critical debate within service design, thereby supporting its development beyond the pure methodological discussions that currently dominate the field. The contributors to this innovative volume consider the practice of service design, ethical challenges designers may encounter, and the new spaces opened up by the advent of modern digital technologies.
Author: Schahram Dustdar
Publisher: Springer
Published: 2015-09-08
Total Pages: 273
ISBN-13: 3319240722
DOWNLOAD EBOOKInfotext: This book constitutes the refereed proceedings of the 4th European Conference on Service-Oriented and Cloud computing, ESOCC 2015, held in Taormina, Sicily, Italy, in September 2015. The 13 research papers, three industry papers, and two work-in-progress papers presented were carefully reviewed and selected from 48 submissions. The papers are organized in topical sections on cloud technology, service composition, software development and cloud technology, cloud computing, and industry track.
Author: Bill Hefley
Publisher: Springer Science & Business Media
Published: 2008-01-08
Total Pages: 388
ISBN-13: 0387765786
DOWNLOAD EBOOKPapers in this unique volume were developed from the 2006 conference hosted by IBM, Service Science, Management, and Engineering (SSME) — Education for the 21st Century. The book incorporates a variety of perspectives, informed by an international background in SSME experience and education, including management, business, social science, computer science and engineering. Readers will derive an understanding of education needs and program offerings in SSME.
Author: Schahram Dustdar
Publisher: Springer Nature
Published: 2020-06-02
Total Pages: 587
ISBN-13: 3030494357
DOWNLOAD EBOOKThis book constitutes the refereed proceedings of the 32nd International Conference on Advanced Information Systems Engineering, CAiSE 2020, held in Grenoble, France, in June 2020.* The 33 full papers presented in this volume were carefully reviewed and selected from 185 submissions. The book also contains one invited talk in full paper length. The papers were organized in topical sections named: distributed applications; AI and big data in IS; process mining and analysis; requirements and modeling; and information systems engineering. Abstracts on the CAiSE 2020 tutorials can be found in the back matter of the volume. *The conference was held virtually due to the COVID-19 pandemic.
Author: Karen Wendt
Publisher: Springer Nature
Published: 2021-05-07
Total Pages: 503
ISBN-13: 303052275X
DOWNLOAD EBOOKToday, it has become strikingly obvious that companies no longer operate in an environment where only risk return and volatility describe the business environment. The business has to deal with volatility plus uncertainty, plus complexity and ambiguity (VUCA): that requires new qualities, competencies, frameworks; and it demands a new mind set to deal with the VUCA environment in investment, funding and financing. This book builds on a new megatrend beyond resilience, called anti-fragility. We have had the black swan (financial crisis) and the red swan (COVID) - the Bank for International Settlement is preparing for regenerative capitalism, block chain based analysis of financial streams and is aiming to prevent the “Green Swan” – the climate crisis to lead to the next lockdown. In the light of the UN 17 Sustainable Development Goals, what is required, is Theories of Change. Written by experts working in the fields of sustainable finance, impact investing, development finance, carbon divesting, innovation, scaling finance, impact entrepreneurship, social stock exchanges, alternative currencies, Initial Coin Offerings (ICOs), ledger technologies, civil action, co-creation, impact management, deep learning and transformation leadership, the book begins by analysing existing Theories of Change frameworks from various disciplines and creating a new integrated model – the meta-framework. In turn, it presents insights on creating and using Theories of Change to redirect investment capital to sustainable companies while implementing the Sustainable Development Goals and the Paris Climate Agreement. Further, it discusses the perspective of planetary boundaries as defined by the Stockholm Resilience Institute, and investigates various aspects of systems, organizations, entrepreneurship, investment and finance that are closely tied to the mission ingrained in the Theory of Change. As it demonstrates, solutions that ensure the parity of profit, people and planet through dynamic change can effectively address the needs of entrepreneurs and business. By exploring these concepts and their application, the book helps create and shape new markets and opportunities.
