Sephora

Sephora

Author: Melissa Schweiger

Publisher: Harper Collins

Published: 2008-04-15

Total Pages: 228

ISBN-13: 0061466409

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Ever wonder what it's like to have your own personal team of beauty experts, advising you on how to look and feel knockout-gorgeous every day? Or have you ever questioned what exactly goes on inside the creative minds of beauty industry heavy-hitters? Step into the pages of Sephora, where the top beauty authorities give you access to their private domains. Spend the day with Vincent Longo backstage at fashion week, create red carpet—worthy hair with celebrity hair stylist Oscar Blandi, master the smoky eye with Hollywood's hottest makeup artists, and take a tour of Dr. Nicholas Perricone's kitchen with his refrigerator full of skin-perfecting foods. In Sephora: The Ultimate Guide to Makeup, Skin, and Hair from the Beauty Authority, fashion and beauty journalist and former Sephora beauty editor Melissa Schweiger personally introduces the people behind some of your favorite brands and fills this gorgeous book with the beauty secrets usually reserved for insiders. Each photo-packed page brims with words of wisdom and expert advice from the creators of and authorities on more than two hundred classic and emerging beauty brands sold at Sephora, including LORAC, Smashbox, Too Faced, Dr. Perricone, Frédéric Fekkai, and many, many more. Each chapter is designed to mimic a Sephora store's "try everything" vibe while revealing the finest beauty tips and tricks for getting creative with cosmetics. From an A-to-Z glossary of terms and ingredients and a shopping guide to the best products, to detailed explanations of how to properly use cosmetic tools, Sephora is the complete beauty package that no woman will want to be without.


The Sephora Story

The Sephora Story

Author: Mary Curran Hackett

Publisher: HarperCollins Leadership

Published: 2020-05-26

Total Pages: 193

ISBN-13: 1400220599

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What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. Through Sephora’s story, you will learn: How to lead the evolution of a decades old brand and how to relaunch it in a new market. How to create a customer experience that revolutionizes an industry. How to bring together multiple brands under one roof without compromising their identities. And how to reach a younger audience and ignite a passion for your product. It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.


Branded Entertainment

Branded Entertainment

Author: Jean-Marc Lehu

Publisher: Kogan Page Publishers

Published: 2007

Total Pages: 292

ISBN-13: 9780749449407

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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.


Los Angeles Magazine

Los Angeles Magazine

Author:

Publisher:

Published: 2002-10

Total Pages: 224

ISBN-13:

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Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.


Dimensions of Human Behavior

Dimensions of Human Behavior

Author: Elizabeth D. Hutchison

Publisher: SAGE Publications

Published: 2018-09-05

Total Pages: 537

ISBN-13: 1544339356

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Dimensions of Human Behavior: The Changing Life Course presents a current and comprehensive examination of human behavior across time using a multidimensional framework. Author Elizabeth D. Hutchison explores both the predictable and unpredictable changes that can affect human behavior through all the major developmental stages of the life course, from conception to very late adulthood. Aligned with the 2015 curriculum guidelines set forth by the Council on Social Work Education (CSWE), the Sixth Edition has been substantially updated with contemporary issues related to gender and sexuality, race and ethnicity, and social class and disability across the lifespan.


Business Digitalization

Business Digitalization

Author: Pantea Foroudi

Publisher: Taylor & Francis

Published: 2023-09-29

Total Pages: 203

ISBN-13: 100095370X

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Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.


Los Angeles Magazine

Los Angeles Magazine

Author:

Publisher:

Published: 2002-11

Total Pages: 202

ISBN-13:

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Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.


The Adventures of Fashion Girl

The Adventures of Fashion Girl

Author: Roby Graham

Publisher: Page Publishing Inc

Published: 2016-06-21

Total Pages: 386

ISBN-13: 1682899063

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In the traditions of Wonder Woman, Xena: Warrior Princess, and She-Ra: Princess of Power comes a new heroine for the 21st century. That heroine is Fashion Girl - beautiful, intelligent, resourceful and powerful. Together with The Style Chicks, Fashion Girl fights crime, injustice and protects the innocent with style. Read about the world's newest and most unique superheroine in five of her most thrilling and mind boggling adventures. If you're ready? Then LET'S DO IT TO IT!