'SEO Made Easy' is a practical, actionable, plain-English guide to modern search engine optimisation. Building on his global best-seller 'Outsmarting Google', renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month
SEO Simplified for Short Attention Spans is your easy-to-understand guide to SEO that works. This is the book that needed to be written for online marketers who shudder at the thought of decoding SEO, chasing algorithms, and filtering through the industry's relentless BS. Blast through the book in an hour and you'll understand: - Why SEO is so important for your long-term success - How to optimize your content like and expert - Secrets to using keywords prospects use (but competitors don't) - The no-fail shortcut to page one visibility - How to get your blog posts presented on the first page of Google - Copywriting tips to drive traffic to your website "SEO Simplified" also features contributions from SEO experts Andy Crestodina, Brian Dean and Jayson DeMers. A final bonus includes your checklist of search engine optimization essentials.
This comprehensive Search Engine Optimization (SEO) course delves into the world of optimizing websites to improve their visibility on search engine results pages. The book covers various aspects of SEO, starting with an introduction to SEO and its importance in today's digital landscape. It then explores the inner workings of search engines, the algorithms they use, and major search engines in the industry. The chapter on keyword research and analysis provides insights into the importance of keywords, tools for conducting keyword research, and competitor analysis. On-page SEO techniques, including meta tags, content optimization, and URL structure, are also covered in detail. The book further delves into off-page SEO strategies such as link building, leveraging social media for SEO, and implementing local SEO techniques. Technical SEO, focusing on site speed optimization, mobile optimization, and Schema markup, is also explored. Specific chapters are dedicated to e-commerce SEO, content marketing, local SEO, SEO analytics, and measurement. The book also provides an overview of essential SEO tools and resources, helping readers optimize their websites effectively. Additional topics covered include mobile SEO, voice search optimization, advanced SEO techniques like structured data markup and Knowledge Graph optimization, as well as strategies for developing a comprehensive SEO strategy and plan. With its comprehensive coverage of SEO fundamentals, advanced techniques, and practical strategies, this book is essential for anyone looking to improve the visibility and performance of their website in search engine rankings.
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.
A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.
An update of one of the bestselling blogging books, written by two of the world's most successful bloggers There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever. Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs Reveals 20 key ingredients for a successful blog post Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.
Small business marketing made easy If you’re running a small business you have to wear many hats – and, while marketing is essential, most business owners struggle to know what to do, whether they need to do this or that and, not least, how to find the time to do it all. This is a practical handbook you can dip into. There are simple systems to follow in every chapter to make sure that your business marketing doesn’t take over your life. It gives you an overview of all the key elements that will help your business to make an impact and establish an excellent REPUTATION, become an AUTHORITY in your industry, stay highly VISIBLE and show off your EXPERTISE.
Struggling with your current website content? Struggling to get the site noticed? Struggling to rank in search engines? This book will help you outrank any competitor online and get more traffic to your website. Learn how to optimize the meta tags on your website, the importance of search engine optimization (SEO) keywords, and how to write optimized content that ranks best in search engines. Search engine optimization was once the future of marketing on the internet, and now, it is the norm. When you first hear about it, it may sound like a challenging concept that requires an incredible amount of marketing knowledge to get right. There are a large number of companies that exist online, all promising that they have what it takes to take you to the top of search results rankings. This would be excellent as it means you can reach more customers and increase your sales. This book teaches you how to spot an excellent deal with an SEO company, or even better, how to manage SEO on your own. As a free marketing method, you do not need to make a financial investment in order to get the results that will elevate your site, all you need to know is how you can create a winning strategy. The fact is, proper utilization of SEO can change your business, bringing up your bottom line, making it easier for you to find new customers, and also, helping to develop customer loyalty. What you need is to know how you can make use of SEO to achieve this. That is what this book looks to help you achieve. You are about to discover what you need to do to go beyond a good search result, this book will teach you how you can dominate a search engine. Read on and find out everything that you ever needed to know about search engine optimization. Get this book now!!!
Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition
