Search Engine Optimization All-in-One For Dummies
Search Engine Optimization All-in-One For Dummies

Author: Bruce Clay

Publisher: John Wiley & Sons

Published: 2009-04-20

Total Pages: 771

ISBN-13: 0470495383

DOWNLOAD EBOOK

If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

SEO for Growth
SEO for Growth

Author: John Jantsch

Publisher: Seo for Growth

Published: 2016-09-11

Total Pages: 238

ISBN-13: 9780692769447

DOWNLOAD EBOOK

"Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.

The Google Gamble
The Google Gamble

Author: Tim Levy

Publisher: Createspace Independent Pub

Published: 2014-04-16

Total Pages: 136

ISBN-13: 9781499175455

DOWNLOAD EBOOK

The CEO's Guide to Traffic, Conversion and the Mysteries of SEO.Does S.E.O. Scare you? Are you even sure what traffic is, or why it's so important?In a decade and a half, Google has become the apex of the connection between your potential customers and your business. By virtue of this computing tool's absorption into every day life, it has become a major source of success, advancement, concern and frustration for businesses.Fortunately, you don't need Computer Science degree to grow your business online and offline. What you need is smoking hot traffic. The Google Gamble shows you how.• Discover how Google works and what you need to do to constantly adapt• Find out multi-level strategies that bring new leads to your business• Learn how to find and hire legitimate SEO support while avoiding the charlatansThe Google Gamble explains SEO with the CEO and entrepreneur in mind. With The Google Gamble you're no longer gambling but making informed decisions.• What is traffic and how do I make it cold, warm, or smoking hot?• Does my website have awesome Google-ready content?• What are meta-tags and how can they help me?• What are backlinks and article marketing and how can they help or even hurt me?• Why is video is becoming more powerful than web copy?• What is Google Analytics, why is it important and how does it work?“I've seen CEOs hire so-called SEO experts who use bad technique then boom! Google finds out and you get slapped. Your traffic vanishes. Oops!”The Google Gamble shows business leaders how to pick and manage the right people to do their SEO. Avoid being scammed by so called experts who view Google as something to manipulate, rather than as a tool for communication.

SEO Fundamentals for Small Business Owners
SEO Fundamentals for Small Business Owners

Author: Dean Scaduto

Publisher: Independently Published

Published: 2021-06-29

Total Pages: 90

ISBN-13:

DOWNLOAD EBOOK

"Harvard & Columbia grad walks you through beginner to intermediate SEO steps for your business." -Dom Rosa "Perfect introductory book to SEO that helps break down a complex subject quite simply. " - Steve Kaplan If you're reading this, you're probably aware that SEO in 2021 is important for growing your business online. While having a functioning website is great, it's only half the battle. Everyone has a website these days; it's getting people to find yours that's the tricky part. With so much competition online, it can be really hard to get your business to appear in the top results in Google. So don't waste your time building the Versailles of websites only to end up on page #57 of Google search results. Like it or not, SEO is crucial.So while I can't promise you that this book will be 100% relevant 10 years from now, chances are that most of the fundamentals we talk about will still be applicable to you. Chances are that Google will still exist, businesses will still be online, and people will still be using their devices to search for goods and services online. If you're taking your small business seriously in the digital age, then you need to learn all about SEO - Search Engine Optimization. It's not a buzzword that's going to go away any time soon. Instead, it's going to adapt to changing technology and algorithms... ...but more on that later. So strap in, get comfortable, and prepare to be immersed in the fascinating world of SEO Fundamentals For Small Business Owners. You'll love it.

SEO For Your Business
SEO For Your Business

Author: J.A. Saiz

Publisher: J.A. Saiz

Published: 2024-01-25

Total Pages: 183

ISBN-13:

DOWNLOAD EBOOK

A basic guide for entrepreneurs who want to increase visibility of their businesses and get more leads using Google - and have no clue how to do it. Internet is part of our lives and today it is normal to search for products, services, businesses or brands in the digital world. In recent years, with the growth of search engines (particularly Google), organic search ranking has become very important for companies, since it is useless to have an attractive and fully operational website if it does not receive visitors and organic traffic helps your website get hundreds of visitors every day. People are searching on Google because they have a question or problem they want to solve. They are researching and evaluating options. It is right at this moment when your business should appear in front of their eyes. That’s why an SEO plan should be part of your digital strategy as it will help you boost your business to new levels, positioning your brand on Google through your website and putting your business in the eyes of potential customers when they are looking for your products and services. However, you should know that implementing an SEO plan is not an easy task: it takes great perseverance, dedication and, above all, advanced knowledge in digital marketing. This e-book will take you through the most important topics in digital marketing so that you can implement an SEO plan in your business in an easy, practical and friendly way in order to boost your online presence and attract more leads.

Search Engine Optimization
Search Engine Optimization

Author: Jennifer Grappone

Publisher: John Wiley & Sons

Published: 2008-06-02

Total Pages: 386

ISBN-13: 0470382112

DOWNLOAD EBOOK

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Outsmarting Google
Outsmarting Google

Author: Evan Bailyn

Publisher: Que Publishing

Published: 2011-03-16

Total Pages: 355

ISBN-13: 0132678683

DOWNLOAD EBOOK

“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search

Super Simple SEO
Super Simple SEO

Author: Christopher Singleton

Publisher:

Published: 2018-03-13

Total Pages: 138

ISBN-13: 9781642551327

DOWNLOAD EBOOK

Super Simple SEO: How to make Google love your website is a book which aims to demystify the whole topic.Written in a friendly, jargon-free way, the book is ideal for website owners who need to get quickly to grips with SEO without spending a fortune on consultants or online courses.

"Boost Your Business: Ultimate Guide to SEO"

Author: CESAR DADZIE

Publisher: Cesar DADZIE

Published: 2024-05-17

Total Pages: 85

ISBN-13:

DOWNLOAD EBOOK

Unlock the secrets to online success with "Boost Your Business: Ultimate Guide to SEO." This comprehensive ebook is designed for business owners, marketers, and entrepreneurs looking to enhance their digital presence and drive organic traffic to their websites. Inside, you'll find step-by-step strategies to optimize your site for search engines, from keyword research and on-page optimization to advanced techniques like link building and technical SEO. Whether you're a beginner or an experienced professional, this guide provides actionable insights and practical tips to improve your rankings, attract more visitors, and ultimately, grow your business. Equip yourself with the knowledge and tools needed to navigate the ever-evolving world of SEO and stay ahead of the competition. With clear explanations, real-world examples, and expert advice, "Boost Your Business" is your ultimate resource for mastering the art of search engine optimization.

Google Semantic Search
Google Semantic Search

Author: Dave Amerland

Publisher: Pearson Education

Published: 2013

Total Pages: 240

ISBN-13: 0789751348

DOWNLOAD EBOOK

Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html