Sense
Sense

Author: Russell Jones

Publisher:

Published: 2020

Total Pages: 0

ISBN-13: 9781787395510

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AS HEARD ON THE CHRIS EVANS SHOW A fascinating and revelatory look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives. How can colour prime you for creative thinking? What kind of music helps you run faster? Which scents can help you fall asleep? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to their full potential. For over a decade, multi-sensory marketing expert Russell Jones has been using the science of the senses to design products, brands and retail environments that tantalise our senses in revolutionary ways. In this incredible new book, Jones takes research from the worlds of neuroscience, experimental and behavioural psychology and beyond, and shows you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life. Whether it's helping you feel energised in the morning, get the most from your work-out, be efficient at the office, avoid getting caught in the traps of savvy retailers or creating the perfect sensory background to enjoy your food with. And, finally, he helps you have the most restful evening and night's sleep you possibly can. Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.

The Organs of Sense
The Organs of Sense

Author: Adam Ehrlich Sachs

Publisher: Farrar, Straus and Giroux

Published: 2019-05-21

Total Pages: 159

ISBN-13: 0374719969

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"This book is only for people who like joy, absurdity, passion, genius, dry wit, youthful folly, amusing historical arcana, or telescopes." —Rivka Galchen, author of Little Labors and American Innovations In 1666, an astronomer makes a prediction shared by no one else in the world: at the stroke of noon on June 30 of that year, a solar eclipse will cast all of Europe into total darkness for four seconds. This astronomer is rumored to be using the longest telescope ever built, but he is also known to be blind—and not only blind, but incapable of sight, both his eyes having been plucked out some time before under mysterious circumstances. Is he mad? Or does he, despite this impairment, have an insight denied the other scholars of his day? These questions intrigue the young Gottfried Leibniz—not yet the world-renowned polymath who would go on to discover calculus, but a nineteen-year-old whose faith in reason is shaky at best. Leibniz sets off to investigate the astronomer’s claim, and over the three hours remaining before the eclipse occurs—or fails to occur—the astronomer tells the scholar the haunting and hilarious story behind his strange prediction: a tale that ends up encompassing kings and princes, family squabbles, obsessive pursuits, insanity, philosophy, art, loss, and the horrors of war. Written with a tip of the hat to the works of Thomas Bernhard and Franz Kafka, The Organs of Sense stands as a towering comic fable: a story about the nature of perception, and the ways the heart of a loved one can prove as unfathomable as the stars.

Brand Sense
Brand Sense

Author: Martin Lindstrom

Publisher: Simon and Schuster

Published: 2010-02-02

Total Pages: 194

ISBN-13: 1439172013

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The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

The Power of Your Senses
The Power of Your Senses

Author: Russell Jones

Publisher:

Published: 2021-07-22

Total Pages: 304

ISBN-13: 9781787395046

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A look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives.

Sense and Respond
Sense and Respond

Author: Jeff Gothelf

Publisher: Harvard Business Review Press

Published: 2017-02-07

Total Pages: 283

ISBN-13: 1633691896

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The End of Assembly Line Management We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders. This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them. In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

Back Sense
Back Sense

Author: Dr. Ronald D. Siegel

Publisher: Harmony

Published: 2002-04-09

Total Pages: 258

ISBN-13: 0767905814

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On occasion nearly everyone experiences short-term back pain from sore or strained muscles. But for many who come to treat their back gingerly because they fear further "injury," a cycle of worry and inactivity results; this aggravates existing muscle tightness and leads them to think of themselves as having a "bad back." Even worse is the understandable but usually counterproductive assumption that back pain is caused by "abnormalities"–bulging disks, a damaged spine, and so on. However, these abnormalities are frequently found in those who have absolutely no pain whatsoever. In reality, most backs are strong and resilient, built to support our bodies for a lifetime; truly "bad backs" are rare. Drawing on their work with patients and studies from major scientific journals and corporations, the authors of Back Sense–all three are former chronic back pain sufferers themselves–developed a revolutionary self-treatment approach targeting the true causes of chronic back pain. It is based on conclusive evidence proving that stress and inactivity are usually the prime offenders, and it allows patients to avoid the restrictions and expense of most other treatments. After showing readers how to rule out the possibility that a rare medical condition is the source of their problem, Back Sense clearly and convincingly explains the actual factors behind chronic back pain and systematically leads readers toward recapturing a life free of back pain.

Common Sense and Legal Judgment
Common Sense and Legal Judgment

Author: Patricia Cochran

Publisher: McGill-Queen's Press - MQUP

Published: 2017-11-27

Total Pages: 225

ISBN-13: 0773552324

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What does it mean when a judge in a court of law uses the phrase “common sense”? Is it a type of evidence or a mode of reasoning? In a world characterized by material and political inequalities, whose common sense should inform the law? Common Sense and Legal Judgment explores this rhetorically powerful phrase, arguing that common sense, when invoked in political and legal discourses without adequate reflection, poses a threat to the quality and legitimacy of legal judgment. Often operating in the service of conservatism, populism, or majoritarianism, common sense can harbour stereotypes, reproduce unjust power relations, and silence marginalized people. Nevertheless, drawing the works of theorists such as Thomas Reid, Antonio Gramsci, and Hannah Arendt into conversation with rulings by the Supreme Court of Canada, Patricia Cochran demonstrates that with careful attention, the democratic, egalitarian, and community-sustaining aspects of common sense can be brought to light. A call for critical self-reflection and the close scrutiny of power relationships and social contexts, this book is a direct response to social justice predicaments and their confounding relationships to law. Creative and interdisciplinary, Common Sense and Legal Judgment reinvigorates feminist and anti-poverty understandings of judgment, knowledge, justice, and accountability.

Shakespeare / Sense
Shakespeare / Sense

Author: Simon Smith

Publisher: Bloomsbury Publishing

Published: 2020-05-14

Total Pages: 401

ISBN-13: 1474273246

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Shakespeare | Sense explores the intersection of Shakespeare and sensory studies, asking what sensation can tell us about early modern drama and poetry, and, conversely, how Shakespeare explores the senses in his literary craft, his fictional worlds, and his stagecraft. 15 substantial new essays by leading Shakespeareans working in sensory studies and related disciplines interrogate every aspect of Shakespeare and sense, from the place of hearing, smell, sight, touch, and taste in early modern life, literature, and performance culture, through to the significance of sensation in 21st century engagements with Shakespeare on stage, screen and page. The volume explores and develops current methods for studying Shakespeare and sensation, reflecting upon the opportunities and challenges created by this emergent and influential area of scholarly enquiry. Many chapters develop fresh readings of particular plays and poems, from Hamlet, A Midsummer Night's Dream, King Lear, and The Tempest to less-studied works such as The Comedy of Errors, Venus and Adonis, Troilus and Cressida, and Cymbeline.

Sense and Reference in Frege’s Logic
Sense and Reference in Frege’s Logic

Author: C. Thiel

Publisher: Springer Science & Business Media

Published: 2013-03-09

Total Pages: 213

ISBN-13: 9401729816

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The present study of sense and reference in the logic of Frege represents the first fruits of several years of dealing with the work of this great German logician. In the preparation of this work, which was presented as a dissertation to the Faculty of Philosophy of the Friedrich-Alexander University in Erlangen/Nuremberg, assistance came from many quarters. lowe most to Professor R. Zocher, who directed this dissertation with understanding counsel and unflagging interest. I must also thank Professor P. Lorenzen, whose courses and seminars provided more inspiration than might be immediately apparent in the book. Professor W. Britzelmayr of Munich was so kind as to provide copies of important fragments of Frege's works. These texts are reproduced with the permission of Professor H. Hermes, Director of the 'Institut fUr mathematische Logik und Grund lagenforschung' in Munster, where Frege's works and letters are being prepared for publication. The preparation of this work was greatly facilitated by a two-year grant from the Fritz Thyssen Foundation. CHRISTIAN THIEL Nuremberg, February 1965 v TRANSLATOR'S NOTE In the difficult matter of Fregean terminology we have taken Ignacio Angelelli's translation of Two Soviet Studies on Frege as the model. Both Professor Angelelli and Dr. Thiel have been so kind as to read over the translation before publication.

Space and Sense
Space and Sense

Author: Susanna Millar

Publisher: Psychology Press

Published: 2008-06-30

Total Pages: 417

ISBN-13: 1135422257

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How do we perceive the space around us, locate objects within it, and make our way through it? What do the senses contribute? This book focuses on touch in order to examine which aspects of vision and touch overlap in spatial processing. It argues that spatial processing depends crucially on integrating diverse sensory inputs as reference cues for the location, distance or direction response that spatial tasks demand. Space and Sense shows how perception by touch, as by vision, can be helped by external reference cues, and that ‘visual’ illusions that are also found in touch depend on common factors and do not occur by chance. Susanna Millar presents new evidence on the role of spatial cues in touch and movement both with and without vision, and discusses the interaction of both touch and movement with vision in spatial tasks. The book shows how perception by touch, as by vision, can be helped by external reference cues, and that ‘visual’ illusions that are also found in touch depend on common factors and do not occur by chance. It challenges traditional views of explicit external reference cues, showing that they can improve spatial recall with inputs from touch and movement, contrary to the held belief. Space and Sense provides empirical evidence for an important distinction between spatial vision and vision that excludes spatial cues in relation to touch. This important new volume extends previous descriptions of bimodal effects in vision and space.