Selling to Zebras

Selling to Zebras

Author: Jeff Koser

Publisher: Greenleaf Book Group

Published: 2008-10

Total Pages: 252

ISBN-13: 1929774575

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Even the most competitive companies only close about 15 percent of the deals in their sales pipelines. That means that salespeople spend time with prospects who, 85 percent of the time, aren't going to buy. Wouldn't those salespeople rather spend more time pursuing prospects they knew they could close? Or spend time with their prospects where it matters most at an executive level? Readers who are ready for exceptional results for themselves and their companies need "Selling to Zebras". The Zebra way can help salespeople identify the perfect prospects for their companies--their Zebras--and develop a sales process that will help them close deals 90 percent of the time. The Zebra method of selling will: Increase close rates; Shorten sales cycles; Increase average deal size; Reduce discounting and increase margins; Make better use of scarce resources; Make customers happy, creating a stable of great references. Jeff and Chad Koser don't just offer theories and concepts. They give readers specific tools, models, and spreadsheets they can customise to make the Zebra way the best way for their companies to do business.


Killing Sacred Cows

Killing Sacred Cows

Author: Garrett B. Gunderson

Publisher: Greenleaf Book Group

Published: 2008

Total Pages: 250

ISBN-13: 1929774516

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Our culture is riddled with destructive myths about money and prosperity that are severely limiting our power, creativity, and financial potential. In "Killing Sacred Cows", Garrett B Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of per-sonal finance. He presents a revolutionary perspective that can create unprecedented opportu-nity and wealth for individuals. Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Yet most people are held captive in their financial lives by misinformation, propaganda, and lack of knowledge. Through well-reasoned arguments and pitiless logic, Gunderson attacks these sacred cows with revelatory insights, such as: High returns without high risk; "Security" without a corporate job; Debt that increases your financial productivity; Enjoying your money instead of waiting for retirement. "Killing Sacred Cows" is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purpose-ful, passionate, and prosperous life. Investors seeking financial advice in The Little Book That Makes You Rich will find this to be a must-read for anyone who wants to achieve their financial potential today.


Selling 101

Selling 101

Author: Zig Ziglar

Publisher: HarperCollins Leadership

Published: 2003-04-01

Total Pages: 109

ISBN-13: 1418530298

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Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.


Zebras and Cheetahs

Zebras and Cheetahs

Author: Micheal J. Burt

Publisher: John Wiley & Sons

Published: 2013-04-16

Total Pages: 239

ISBN-13: 1118644786

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Leaders, business owners, entrepreneurs, managers, and CEOs are all obsessed with one thing: Growth. But, growth can be incredibly complicated, disconnected, and confusing for everyone involved. Enter the Zebra and Cheetah Philosophy, Model, and Leader. Zebras and Cheetahs is a philosophy that redefines leadership and results in a new perspective and mind-set. Zebras and Cheetahs is a model that takes the complicated growth of organizations and makes it simple, engaging, and fun. It allows leadership to define roles so that everyone understands where they fit, offers the highest value of everyone's time toward a dominant aspiration and focus, increases accountability, tracks and measures success, and drastically enhances the energy of your tribe in exciting ways. A competitive marketplace demands that you distinguish yourself from your competitors, be quicker to market, and change course whenever you find your organization on the wrong side of the profit-and-loss sheet. This book teaches you how to look different and stay agile to survive the business jungle. Zebras and Cheetahs can help any size organization learn to act with speed and precision, with proven leadership guidance on how to: Identify your unique value that comes from your unique perspective, education, experience, and struggle Understand what leadership qualities you possess and can further develop to become a leader your tribe will want to follow instead of have to follow Cultivate passion in your tribe by providing opportunities to learn, grow, contribute, and be recognized Help your tribe make the shift and embrace a dominant aspiration and focus Keep your motivational arsenal well stocked And much more! Zebras and Cheetahs provides a glimpse into the concrete jungle, with lessons on how to close the gap through speed and integration of work initiatives to get ahead. Escape the chaos around you to truly reign as king of the concrete jungle.


From Storeroom to Boardroom

From Storeroom to Boardroom

Author: Babs Omotowa

Publisher: Practical Inspiration Publishing

Published: 2021-02-22

Total Pages: 207

ISBN-13: 1788602331

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***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** An insider’s view of the challenges that big businesses face in the developing world: the opportunities, pitfalls, political and personal challenges involved. Babs Omotowa has spent his life rejecting the status quo. His own career disproves the unthinking perception that Africans underperform in global businesses, and his insistence that issues such as community development, corruption, transparency and pollution belong on the corporate agenda alongside financial targets has helped big businesses to revolutionize their approach in the developing world. The remarkable story of ‘Hurricane Babs’ – from storeroom keeper to global VP – showcases the issues that big businesses face in developing countries and reveals how multinational companies and leaders can best navigate these challenges: with integrity and courage.


Kick Ass Social Commerce for E-preneurs

Kick Ass Social Commerce for E-preneurs

Author: John Lawson

Publisher: BenBella Books, Inc.

Published: 2014-03-04

Total Pages: 224

ISBN-13: 193952945X

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It's not about Likes—it's about sales. You're not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed “social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites Building a thriving e-commerce business and keeping it vibrant and growing What are you waiting for? Read this book and start kicking social commerce ass.


Consuming Subjects

Consuming Subjects

Author: Elizabeth Kowaleski-Wallace

Publisher: Columbia University Press

Published: 1997

Total Pages: 200

ISBN-13: 0231105797

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Drawing on feminist criticism, cultural studies, and new historicist ideas, Kowaleski-Wallace suveys eighteenth century literary texts, material object, and cultural events to illuminate the ways in which women are both controlled by and empowered through images of consumption.


A Dazzle of Zebras

A Dazzle of Zebras

Author: Sarah Creese

Publisher:

Published: 2020

Total Pages:

ISBN-13: 9781789470154

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Did you know that a group of zebras is called a dazzle? Look inside and join the fun as you discover the names for more animal groups, from a crash of rhinos to a tower of giraffes!


Flair

Flair

Author: Jim Poage

Publisher: Maven House

Published: 2016-03-15

Total Pages: 250

ISBN-13: 193854840X

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Learn how to add WOW! to your products, services, and everyday work in order to increase sales as well as advance your career. What makes certain products gain mass appeal, acquire a dedicated following, and draw customers to wait in line for the latest version? Why do some restaurants book out weeks in advance and create buzz among would-be patrons? How are certain employees able to energize their colleagues and elicit enthusiastic participation during meetings? What sets these notable products, services, and employees apart is their flair - their charm, panache, liveliness, and energy. Flair shows how to add meaning and joy to your products, services, and everyday work. Employing principles and practices developed from interviews and research with design firms, artists, and business experts, the authors show that anyone can create inspiring flair - not only in products and services but in their own daily work - in reports, presentations, and meetings. The benefits of flair for your company are an exceptional reputation, increased sales, and premium prices. For you, flair increases management's appreciation of your work, enabling you to stand out and advance your career. And once you fully understand flair, you'll see that creating it can be fun.