Neuromarketing
Neuromarketing

Author: Patrick Renvoise

Publisher: HarperCollins Leadership

Published: 2007-09-30

Total Pages: 257

ISBN-13: 1418570303

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The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

Selling to the Old Brain
Selling to the Old Brain

Author: Patrick Renvoisé

Publisher:

Published: 2002

Total Pages: 196

ISBN-13: 9780974348209

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Each book also contains one folded 18"x36" poster with illustrations by Xplane.

The Buying Brain
The Buying Brain

Author: A. K. Pradeep

Publisher: John Wiley & Sons

Published: 2010-07-16

Total Pages: 38

ISBN-13: 0470646845

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If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Neuro-Sell
Neuro-Sell

Author: Simon Hazeldine

Publisher: Kogan Page Publishers

Published: 2013-11-03

Total Pages: 232

ISBN-13: 0749469226

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Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.

Nurturing the Older Brain and Mind
Nurturing the Older Brain and Mind

Author: Pamela M. Greenwood

Publisher: MIT Press

Published: 2012-01-27

Total Pages: 351

ISBN-13: 0262300559

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Two noted researchers explain scientific evidence that shows why certain experiential and lifestyle factors may promote and maintain cognitive vitality in older adults. Although our physical abilities clearly decline as we age, cognitive decline in healthy old age is neither universal nor inevitable. In Nurturing the Older Brain, Pamela Greenwood and Raja Parasuraman show that scientific research does not support the popular notion of the inexorable and progressive effects of cognitive aging in all older adults. They report that many adults maintain a high level of cognitive function into old age and that certain experiential and lifestyle factors—including education, exercise, diet, and opportunities for new learning—contribute to the preservation of cognitive abilities. Many popular accounts draw similar conclusions and give similar lifestyle advice but lack supporting scientific evidence. Greenwood and Parasuraman offer a comprehensive review of research on cognitive and brain aging. They show that even the aged brain remains capable of plasticity—the ability to adapt to and benefit from experience—and they summarize evidence that brain plasticity is heightened by certain types of cognitive training, by aerobic exercise, and by certain diets. They also report on the somewhat controversial use of estrogen and cognition-enhancing drugs, on environmental adaptations (including "virtual assistants") that help older adults "age in place," and on genetic factors in cognitive aging. The past twenty years of research points to ways that older adults can lead rich and cognitively vital lives. As millions of baby boomers head toward old age, Greenwood and Parasuraman's accessible book could not be more timely.

Rewire Your Brain
Rewire Your Brain

Author: John B. Arden

Publisher: John Wiley & Sons

Published: 2010-03-22

Total Pages: 256

ISBN-13: 0470487291

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How to rewire your brain to improve virtually every aspect of your life-based on the latest research in neuroscience and psychology on neuroplasticity and evidence-based practices Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be “hardwired” to function in predetermined ways. It turns out that's not true. Your brain is not hardwired, it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships. Written by a leader in the field of Brain-Based Therapy, it teaches you how to activate the parts of your brain that have been underactivated and calm down those areas that have been hyperactivated so that you feel positive about your life and remain calm during stressful times. You will also learn to improve your memory, boost your mood, have better relationships, and get a good night sleep. Reveals how cutting-edge developments in neuroscience, and evidence-based practices can be used to improve your everyday life Other titles by Dr. Arden include: Brain-Based Therapy-Adult, Brain-Based Therapy-Child, Improving Your Memory For Dummies and Heal Your Anxiety Workbook Dr. Arden is a leader in integrating the new developments in neuroscience with psychotherapy and Director of Training in Mental Health for Kaiser Permanente for the Northern California Region Explaining exciting new developments in neuroscience and their applications to daily living, Rewire Your Brain will guide you through the process of changing your brain so you can change your life and be free of self-imposed limitations.

Brain Rules (Updated and Expanded)
Brain Rules (Updated and Expanded)

Author: John Medina

Publisher: Pear Press

Published: 2014-04-22

Total Pages: 306

ISBN-13: 0996032606

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Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains? In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives. Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes. You will discover how: Every brain is wired differently Exercise improves cognition We are designed to never stop learning and exploring Memories are volatile Sleep is powerfully linked with the ability to learn Vision trumps all of the other senses Stress changes the way we learn In the end, you’ll understand how your brain really works—and how to get the most out of it.

Brain Sell
Brain Sell

Author: Tony Buzan

Publisher: Gower Publishing, Ltd.

Published: 1995

Total Pages: 292

ISBN-13: 9780566076589

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Brain Sell, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how to identify which mental skills are currently being used in selling, apply whole brain selling to any sales situation, use a multi-sensory format in selling, develop your sales memory and remember customers' names and faces, Mind Map and be prepared for the 'sales information age', master the mind-body link, keep focused and retain customer information, mentally rehearse the sale, make memorable sales presentations, and develop and use a personal sales commercial.

Memoirs of an Addicted Brain
Memoirs of an Addicted Brain

Author: Marc Lewis

Publisher: Doubleday Canada

Published: 2011-10-04

Total Pages: 322

ISBN-13: 0385669267

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A gripping, ultimately triumphant memoir that's also the most comprehensive and comprehensible study of the neuroscience of addiction written for the general public. FROM THE INTRODUCTION: "We are prone to a cycle of craving what we don't have, finding it, using it up or losing it, and then craving it all the more. This cycle is at the root of all addictions, addictions to drugs, sex, love, cigarettes, soap operas, wealth, and wisdom itself. But why should this be so? Why are we desperate for what we don't have, or can't have, often at great cost to what we do have, thereby risking our peace and contentment, our safety, and even our lives?" The answer, says Dr. Marc Lewis, lies in the structure and function of the human brain. Marc Lewis is a distinguished neuroscientist. And, for many years, he was a drug addict himself, dependent on a series of dangerous substances, from LSD to heroin. His narrative moves back and forth between the often dark, compellingly recounted story of his relationship with drugs and a revelatory analysis of what was going on in his brain. He shows how drugs speak to the brain - which is designed to seek rewards and soothe pain - in its own language. He shows in detail the neural mechanics of a variety of powerful drugs and of the onset of addiction, itself a distortion of normal perception. Dr. Lewis freed himself from addiction and ended up studying it. At the age of 30 he traded in his pharmaceutical supplies for the life of a graduate student, eventually becoming a professor of developmental psychology, and then of neuroscience - his field for the last 12 years. This is the story of his journey, seen from the inside out.