In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people—from Mark Zuckerberg to Warren Buffett—have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in: • Developing more confidence • Swiftly recovering from challenging setbacks • Taking control by letting go of anxiety • Networking not just for business, but for pleasure • Conversing comfortably on topics that may be a bit out of your reach • Succeeding in areas you never previously considered by moving out of your comfort zone • Creating lasting, genuine connections with others • And much more! In short, this book will make you a pro at selling your most important asset—yourself!
Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion-the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.
A revised and enlarged edition of a book that after many printings is recognized as a self-achievement classic. It has been called " the equal of 10 college educations". " the most inspiring book I've ever read," and "sheer magic... must reading for every 'get-a-header'!" James T. Mangan was a famous eccentric, public relations man and best-selling author on self-help topics.
The Inner Game of Selling...Yourself: Mind-Bending Ways to Achieve Results in Business offers tips on the art of successful selling not only for professional salespeople but also for anyone in business who wants to effectively get their viewpoint or message accepted. It argues that salesmanship requires no special skills but just draws upon a few basic personal qualities by "putting yourself into selling". Comprised of 12 chapters, this book begins with an overview of salesmanship as an art, focusing on selling as essentially about appealing to human nature. The reader is then introduced to three important techniques of persuasion that enable anyone to strike a chord in the mind of the other(s) and so an idea is accepted: empathy, sincerity, and perspicacity. The importance of questioning and listening in getting inside the mind of someone, as well as holding the audience's attention, is also emphasized. Subsequent chapters explain the importance of a good memory for a person in business who wants to sell himself/herself; the use of the telephone to communicate with potential clients; types of clients; four stereotypical salespeople; the process of negotiation; and the power of words in selling. The final chapter describes the fortunes of a sales manager, first to show how not to do it and then to demonstrate the art of successful selling. This monograph is intended for those in business who wish to know how to sell themselves and how to be able to read people.
Hans Hansson is president, principal, and founding partner of Starboard Commercial Real Estate, the largest privately owned and locally-based commercial real estate firm in San Francisco. He is also president and founding partner of TradeAddresses.com, which enables users to search for subleases and co-working spaces to facilitate quick, seamless moves atlowered costs.Hansson has more than 35 years of commercial real estate experience and still serves as an active broker, while also running Starboard Commercial Real Estate. He implements the latest technologies and keeps a pulse on the latest market news and trends to ensure he advises clients on the best opportunities possible. In 1994, he started the very first commercial real estate website, which was recognized by news outlets, including Yahoo, CNN, and NBC, as well as being a featured speaker at the MacWorld Keynote on "How to Do Business on The World Wide Web."Today, Starboardnet.com has over 900,000 visitors a year, and TradeAddresses.com, which was the very first international listing platform of commercial properties, has over 500,000 visitors a year. Hansson has been featured as a commercial real estate and sales expert in national business publications such as Forbes, Entrepreneur, and Inc., as well as local news outlets like NBC Bay Area, San Francisco Chronicle, and San Francisco Business Times."This book is a compilation of articles I have written over the years about having a career in sales, what you can do to determine if this profession is right for you, and what it takes to be successful. It is based on my 40 years of experience in the industry.The essence of these articles and the lessons they teach still ring true today. They are organized in this publication by topics.My hope is that this book will give you some guidance that will empower you to be the very best salesperson you can be and to stop selling yourself short. " - Hans Hansson
