Selling the Dream
Selling the Dream

Author: Guy Kawasaki

Publisher: Harper Collins

Published: 1992-08-03

Total Pages: 354

ISBN-13: 0887306004

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Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

Selling the Dream
Selling the Dream

Author: Ken Campbell

Publisher: Penguin Books Canada

Published: 2014-01-07

Total Pages: 376

ISBN-13: 9780143179924

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Canadians have always dreamed about hockey. And we all love our kids. But somehow our desire to give everything we've got to two of the things we love the most has left both worse off. For many families, hockey has become more business than pleasure, where children don't even play anymore--now they compete. The dream of playing in the NHL and the enormous costs that come with it, are killing hockey in Canada. Drawing on decades of combined experience in hockey at all levels, Ken Campbell and Jim Parcels pull back the curtain to show just how far our national game has strayed from its roots. What they reveal is a system driven by unrealistic expectations of a financial windfall, where minor-hockey fees and new sticks for kids are deemed "investments"--and where there is no shortage of entrepreneurs more than happy to take money from starry-eyed parents. Often shocking, always informative, " Selling the Dream " is not only a guidebook for involved hockey parents across the country, it is a defence of the game we all love, and of childhood itself.

Selling Dreams
Selling Dreams

Author: Gian Luigi Longinotti-Buitoni

Publisher:

Published: 1999

Total Pages: 344

ISBN-13:

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As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.

Selling the Dream
Selling the Dream

Author: John M. Hood

Publisher: Bloomsbury Publishing USA

Published: 2005-10-30

Total Pages: 269

ISBN-13: 031303687X

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The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.

Selling the Dream
Selling the Dream

Author: Peter Alsop

Publisher:

Published: 2012-01-01

Total Pages: 408

ISBN-13: 9781877517778

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Celebrates the remarkable range of tourism posters and other publicity that helped promote New Zealand - both locally and to the world - until the 1960s, before television and colour photography changed the publicity landscape forever. With close to 1000 images and of important essays, Selling the dream is the first dedicated and extensive celebration of this valuable material. The imagery is some of the finest graphic art ever produced in New Zealand"--Jacket flap.

Honey, I'm Home!
Honey, I'm Home!

Author: Gerard Jones

Publisher: Macmillan

Published: 1993-03-15

Total Pages: 324

ISBN-13: 9780312088101

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Gerard Jone's Honey, I'm Home! has been widely acclaimed as the premier primer on America's Morality Plays-the TV situation comedies that have chained us to our Barcaloungers ever since Lucy first bawled her way into our hearts. Recalling the best and worst the sitcoms have had to offer, Jones recreates their atmosphere and their times with wisdom and style; paralleling the memory-lane trip is his shrewd and provocative assessment of the sitcom's influence on modern society. From Farther Knows Best to Married...with Children, from the empty calories of The Brady Bunch to the social commentary of All in the Family, Honey, I'm Home! is a connoisseur's guide to the sitcom world-where everybody knows your name, and any problem can be solved in twenty-two minutes, plus commercials.

Rebuild the Dream
Rebuild the Dream

Author: Van Jones

Publisher: Nation Books

Published: 2012-04-03

Total Pages: 322

ISBN-13: 1568587147

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President Obama's former Green Jobs czar sets forth a bold new manifesto that reclaims the American Dream on behalf of all working Americans.

Dream More
Dream More

Author: Dolly Parton

Publisher: Penguin

Published: 2012-11-27

Total Pages: 76

ISBN-13: 1101600195

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The legendary Dolly Parton shares her heartfelt hopes and dreams for everyone. Expanding on the popular commencement speech Dolly Parton gave at the University of Tennessee, Dream More is a deeper and richer exploration of the personal philosophy she has forged over the course of her astonishing career as a singer, songwriter, performer, and philanthropist. Dolly elaborates on the four great hopes she wants us all to embrace: Dream more, Learn more, Care more, and Be more. She offers examples from her own life, from her childhood in the hills of eastern Tennessee to her life as the iconic performer she is today. From one of the legends of our time, Dream More is an honest, funny, and uplifting anthem for all who want to take charge of their lives and forge a future on their own terms.

The Dream Is Free But the Hustle Is Sold Separately
The Dream Is Free But the Hustle Is Sold Separately

Author: George Koufalis

Publisher:

Published: 2017-04-03

Total Pages: 160

ISBN-13: 9780692861622

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This book is both a testament to the triumph of the spirit and roadmap for success. What does it take to achieve a real breakthrough in your life, be happy, and win the "battle of your mind?" What are the mysterious forces that conspire to cripple us emotionally, psychologically, and socially? Even more importantly, how do we permanently overcome them and confidently, boldly, and joyfully reclaim our lives? You are about to find out. This is the story of George "GK" Koufalis, a boy who lost his innocence early on and grew up with the constant companionship of painful hardships and suffering, yet never gave up on his quest for something better. Despite all the odds stacked against him early on, he learned to fight for his happiness and succeed against the mental demons that plagued him. GK used the bricks of failure, struggle, and pain to build a solid foundation for the successful, fulfilling and inspired life he enjoys today. Today, that boy educates, instructs and inspires others on how they can improve their lives by following a simple success system he developed to overcome the adversities in his own life. Success leaves clues, and this book is filled with them. GK's 21-Day Blueprint will empower you for a more positive and powerful you. This unique system will reprogram your philosophy to drive new actions and deliver desired results. This autobiography is complemented by workshop based exercises to aid in your personal journey and discovery. Ultimately, it will not only show you that optimism and love can conquer all, but it will also prove it! When applied, GK's super-simple, practical and positive action steps will help you improve your course in life from where you are to where you want to be. And what is positive besides the rose-tinted glasses many of us would assume, it is the accurate response to any situation. As we all know, it's not what happens to us that is the major factor for our results; it's how we respond to what happens. If you ever needed a simple road map to your better life, here it is.

Selling the Dream
Selling the Dream

Author: David E. Dodrill

Publisher: University Alabama Press

Published: 1993

Total Pages: 338

ISBN-13:

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Gulf American Corporation's heavy influence on the migration of people to Florida The Gulf American Corporation played a significant role in the development and urbanization of the state of Florida, especially southwest Florida, during the late 1950s and 1960s. The Miami-based company promoted living in Florida to people residing throughout North America and in several foreign countries. It also enabled people of average incomes to purchase home sites in Florida on an installment basis. As a result, Gulf American had a heavy influence on the migration of people to Florida as early as 1957. Leonard and Julius J. Rosen of Baltimore, Maryland, founded and controlled the corporation during its 12-year existence from 1957 to 1969. The sale and promotion of Florida real estate was an extension of their marketing style developed in previous years when they sold mail-order cosmetics and other products. Their innovative sales strategies ultimately resulted in conflicts with state and federal regulatory agencies in the mid 1960s over the firm's aggressive sales methods. The struggle with the state of Florida over regulation, which degenerated into a personal conflict between Governor Claude Kirk and the Rosens, resulted in the Rosens' selling the business to GAC Corporation of Allentown, Pennsylvania, in 1969. After a series of business setbacks and continuing accusations of misrepresentations by salespeople, GAC declared bankruptcy in 1975 and was eventually resurrected as Avatar Holding, Inc., in 1980. Gulf American left a mixed legacy to the state of Florida by building several growing cities like Cape Coral and Golden Gate, while at the same time selling worthless underwater swampland near the Everglades. The building of their first development was planned by the company. In that sense, Cape Coral was designed to be the Rosens' most elaborate sales tool. Based on 31 personal interviews with former Gulf American Corporation, GAC/Avatar Holding company officials and supplemented by articles from 25 different newspapers, this book provides a comprehensive and fascinating look at the Gulf American Corporation--the largest land sales firm in the United States in the 1960s. In many ways the story of Gulf American is a rags-to-riches tale of Leonard and Julius (Jack) Rosen, complete with intrigue and the fluctuations of fortune that matched the rising tides that covered much of the land they sold.