Tourism Products and Services in Bangladesh
Tourism Products and Services in Bangladesh

Author: Azizul Hassan

Publisher: Springer Nature

Published: 2021-03-16

Total Pages: 479

ISBN-13: 981334279X

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This book provides the latest research in the application of innovative technology to the tourism industry in Bangladesh, covering the perspectives, theories, issues, complexities, as well as opportunities and the challenges present. This book provides a blend of comprehensive and cross disciplinary as well as international insights from contributors to cover the various technologies in tourism. This book focuses on the importance of technologies in tourism, specifically the application and practice of such technologies including the relevant niches in tourism. This book also comprehensively highlights technologies that are impacting the tourism industry in Asia as well as reveals the specific constraints. The contents of this book deal with distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. This book is a significant contribution towards the very limited knowledge and under published area of tourism in Bangladesh. This book is designed to accommodate readers that from both both qualitative and quantitative research theory and practices. This book identifies specific examples of the existing tourism products and services in order to better promote and boost the tourism industry by suggesting tourism products and services available in Bangladesh. This book addresses a number of key issues and solutions by examining the products and services and the need for improved tourism marketing and development in Bangladesh as the central themes.

Selling Tourism
Selling Tourism

Author: H. Kenner Kay

Publisher: Cengage Learning

Published: 2003

Total Pages: 244

ISBN-13:

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This comprehensive new book was written for anyone striving to build a successful career in the tourism industry. From the student to the seasoned professional, this how-to guide offers specific steps on approaching and closing potential sales, improving technique by focusing on attitude and problem solving, and providing expert customer service. The reader will find the material widely applicable, as it addresses all sectors of the tourism industry, including adventure and recreation, tourism services, attractions, transportation, events and conferences, travel trade, accommodations, and food and beverages. Offering thorough coverage of the tourism sales process, this book is the perfect on-the-job resource.

Strategic Marketing in Tourism Services
Strategic Marketing in Tourism Services

Author: Rodoula H. Tsiotsou

Publisher: Emerald Group Publishing

Published: 2012-05-10

Total Pages: 418

ISBN-13: 1780520700

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Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

Events & Tourism Essentials
Events & Tourism Essentials

Author: Lynn Van der Wagen

Publisher: Pearson Higher Education AU

Published: 2015-05-20

Total Pages: 215

ISBN-13: 1442538406

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Events and Tourism Essentials allows for completion of dual qualifications in Certificate III in Tourism and Certificate III in Events. The contents directly relate to competency units with industry examples providing application to match examination requirements as well as competency units. This resource is accompanied by a Teacher’s Resource Kit containing worksheets with multiple choice, short answer, worksheets, extension activities, assessment tasks, solutions, chapter review answers, mind map summaries and solutions.

International Tourism
International Tourism

Author: François Vellas

Publisher: Palgrave Macmillan

Published: 1995

Total Pages: 359

ISBN-13: 9780312127237

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This new book for international tourism students analyses the characteristics of the international tourism market and the tourism development policies pursued by industrialised and developing countries. International Tourism applies theories of international trade to the international tourism sector, and analyses the fundamental aspects of international tourism demand and supply, focusing on a number of fascinating developments. The book also includes statistics, market trends and forecasts. It has a great number of international cases and should be a useful tool for any student of tourism.

Managing Tourism Enterprises
Managing Tourism Enterprises

Author: Rob Hallak

Publisher: CABI

Published: 2023-01-25

Total Pages: 253

ISBN-13: 1789249422

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Managing Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.

GCE AS Travel and Tourism Single Award for AQA
GCE AS Travel and Tourism Single Award for AQA

Author: Alan Marvell

Publisher: Heinemann

Published: 2005

Total Pages: 166

ISBN-13: 9780435446574

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Exactly what you need for the new GCEs in Travel and Tourism These four student books are matched to every type of AS Level GCE course students can take - whether it is a single award or double award with Edexcel or OCR. Pitched at just the right level for GCE candidates, with accessible style and content. Written by an experienced author team to give tutors absolute confidence in the quality of the content. Fully covers all the units students need for either a single or a double award. In full colour.

Marketing Tourism Places
Marketing Tourism Places

Author: Gregory John Ashworth

Publisher: Routledge

Published: 2012-12-05

Total Pages: 314

ISBN-13: 0415814685

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Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context. A follow up to Marketing in the Tourism Industry, also edited by Gregory Ashworth and Brian Goodall, this book will be of particular interest to students of marketing and geography, and to students on tourism courses, as well as to professionals in the industry.

Travel & Tourism
Travel & Tourism

Author: Alan Marvell

Publisher: Heinemann

Published: 2005

Total Pages: 328

ISBN-13: 9780435446581

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Part of a series of six student books which are matched to every type of AS level GCE course students can take - whether it is a single award or double award with Edexcel, OCR or AQA.