Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
Bates, who does the same sort of work, interviews 11 researchers who use the Internet and online services to find critical business information. They reveal how they choose sources, evaluate search results, and tackle projects. The collection launches a series treating online research in different subject areas. Annotation copyrighted by Book News, Inc., Portland, OR.
Using an expert interview approach to primary research, this book shares secrets from professional researchers for integrating online skills with interviews, hands-on public records research, and documents and printed materials not available on the Internet. Provided are tips and resources for using online research to locate sources, prepare for interviews, and evaluate information. Topics covered include getting through gatekeepers, obtaining hard-to-find information, and using primary sources to complement online research.
If you want to become a more effective online searcher, and do fast, accurate online research on a wide range of moving-target topics, don't miss Super Searchers In The News--the fifth title in the new Super Searchers series for today's serious information user.
"Design Wise" explains what interface design is and how to evaluate it. Information is included on the importance of interface design to users, how a product gets designed, a design evaluation template, and design analyses of CD-ROMs, Web sites, and online providers.
Interviews with expert researchers reveal to day traders and investors the secrets for finding investment-related information online. The best Web sites, online databases, and other electronic resources used by investment professionals to gather and analyze market data are detailed. Experts interviewed include researchers from General Motors Investment Management Corporation, State Street Global Advisors, Oliver Wyman & Company, and other top firms.
A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism