Secrets of Selling to the Super Rich

Secrets of Selling to the Super Rich

Author: Doug Gollan

Publisher: Createspace Independent Publishing Platform

Published: 2016-08-30

Total Pages: 124

ISBN-13: 9781533467225

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No matter where you are, there are Super Rich individuals and families-that is, households with a net worth of at least $30 million. Despite representing 0.000029 of world population, they account for nearly 20% of luxury sales. They are predominantly self-made, grew up without luxury, and as they were getting rich, spent most of their time on their businesses, not buying luxury loafers. Because they don't fit the stereotype, many luxury marketers are out-of-step about how to develop relationships, and how to effectively market and sell to today's Super Rich. Business superstars Doug Gollan, Michael Calman and Daniel Wade offer advice on how to land and engage with the Super Rich. This book features interviews from 'sales superstars of luxury, ' star sellers who have been on the front lines of ultra-luxury transactions spanning millions upon millions of dollars. These pros, whose main focus isn't on focus groups, have extensive experience and direct contact selling to the Super Rich. The 'sales superstars' share misperceptions about the Super Rich, and through recounting stories relate how their background, experience, knowledge, and selling secrets have served to create extraordinary marketing opportunities. Their insights will not only surprise you, but better prepare you for becoming a sales superstar yourself! "


The Art of Selling to the Affluent

The Art of Selling to the Affluent

Author: Matt Oechsli

Publisher: John Wiley & Sons

Published: 2010-12-14

Total Pages: 218

ISBN-13: 1118040368

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This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.


Global Luxury Real Estate

Global Luxury Real Estate

Author: Laurent Demeure

Publisher:

Published: 2021-02-26

Total Pages: 198

ISBN-13:

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Laurent Demeure is one of the foremost authorities in Global Luxury real estate. His book educates agents on how to grow their careers by working with the world's elite as they navigate the demands of high-end home sales. Readers also learn from some of the greatest professionals the industry has produced.Laurent took his family's business and utilized his Oxford MBA to turn it into an international power. His Coldwell Banker Europa Realty now has a presence in France, Monaco, Luxembourg, Belgium and Switzerland. Having completed more than 5,000 transactions over his career, Laurent has earned numerous accolades including the Coldwell Banker Chandler Barton Spirit Award, the company's most prestigious honor. He is a sought after speaker and has been featured by media including Forbes and the Wall Street Journal.


Selling to The New Elite

Selling to The New Elite

Author: Stephen KRAUS

Publisher: AMACOM

Published: 2011-02-09

Total Pages: 286

ISBN-13: 0814416543

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In this practical and fascinating follow-up to their behind-the-scenes look at America’s most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented research to reveal what motivates the wealthy class, how they think, where they shop, and how they really spend their money. Now, based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton, Selling to the New Elite explains what the truly rich want from brands, what they expect from the marketplace, and how their changing purchasing patterns could mean big business for you. Including eye-opening stories from mutually satisfying interactions between salespeople and affluent buyers, the book showcases the best practices that have led to hundreds of successful sales and incorporates exercises that allow you to apply the information in your own context. By helping readers win over the wealthiest customers, this one-of-a-kind guide offers the key to becoming rich yourself.


How To Hook A Whale: Secrets of Selling to the Ultra High Net Worth

How To Hook A Whale: Secrets of Selling to the Ultra High Net Worth

Author: Marcus Lim

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2021-10-15

Total Pages: 142

ISBN-13: 9815009575

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What does it take to have billionaires and celebrities on your speed dial, party with high-rollers and be responsible for billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, spills his secrets on how to wheel and deal with the super-rich. Running a casino may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, an astute mind-reader and an empathetic psychologist all rolled into one to ensure that all your ultra-high net worth – and ultra-demanding – customers are happy… and Marcus has that in spades. Follow this no-holds-barred guide and win big at work – and in life! “Marcus’ meteoric rise from the bottom to a top casino salesman is proof that anyone can overcome adversity as long as they have the determination to succeed and the right attitude. This book contains all the secrets to his success.” – Xian Ong, Owner, PasarBella


How to Get Rich

How to Get Rich

Author: Felix Dennis

Publisher: Penguin

Published: 2008-06-12

Total Pages: 324

ISBN-13: 1440632464

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Uncover the secret to financial success with advice from self-made millionaire Felix Dennis. Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn’t selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why “ownership isn't the important thing, it’s the only thing.”


The Millionaire Mind

The Millionaire Mind

Author: Thomas J. Stanley

Publisher: Rosetta Books

Published: 2010-12-03

Total Pages: 321

ISBN-13: 0795314833

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The New York Times bestseller that gives “readers with an entrepreneurial turn of mind . . . road maps on how millionaires found their niches” (USA Today). The author of the blockbuster bestseller The Millionaire Next Door: The Surprising Secrets of America’s Wealthy shows how self-made millionaires have surmounted shortcomings such as average intelligence by carefully choosing their careers, taking calculated risks, and living balanced lifestyles while maintaining their integrity. Dr. Thomas J. Stanley also builds on his research from The Millionaire Next Door and takes us further into the psyche of the American millionaire. Stanley focuses in on the top one percent of households in America and tells us the motor behind the engine; what makes them tick. His findings on how these families reached such financial success are based on in-depth surveys and interviews with more than thirteen hundred millionaires. “A very good book that deserves to be well read.” —The Wall Street Journal “Worth every cent . . . It’s an inspiration for anyone who has ever been told that he wasn’t smart enough or good enough.” —Associated Press “A high IQ isn’t necessarily an indicator of financial success . . . Stanley tells us that the typical millionaire had an average GPA and frugal spending habits—but good interpersonal skills.” —Entertainment Weekly “Ideas bigger than the next buck.” —Orlando Sentinel


Selling to the New Elite

Selling to the New Elite

Author: Jim Taylor

Publisher: AMACOM/American Management Association

Published: 2011

Total Pages: 272

ISBN-13: 0814416535

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Loaded with insight and indispensable techniques, this one-of-a-kind guide shows you how to win over the wealthiest customers ... and become successful yourself. --Book Jacket.


Money Secrets of the Rich

Money Secrets of the Rich

Author: John Burley

Publisher: Morgan James Publishing

Published: 2009-08-01

Total Pages: 405

ISBN-13: 1600376193

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Burley found that the books on money either went one of two ways. They were either too technical that once you were done reading them, you had to do a bunch of research in order to even begin, or they were very motivational but didn't tell you what to actually do. Money Secrets Of The Rich strives to be a book that does both.


How to Get Super Rich in the Opportunity Market 2

How to Get Super Rich in the Opportunity Market 2

Author: T. J. Rohleder

Publisher:

Published: 2013

Total Pages: 252

ISBN-13: 9781933356808

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T.J. Rohleder and his wife Eileen got started in the opportunity market back in September of 1988 with only a few hundred dollars and a really great idea for a red-hot money-making plan. They wrote a simple booklet about our plan and ran a tiny ad in a national magazine to sell it... and became millionaires in less than 5 years! The rest, shall we say, is history. T.J. has been in the opportunity market ever since. That was many years ago and many days he's still like a kid in a candy store. Huge stacks of orders come pouring into his office in little Goessel, Kansas. He gets orders online, by phone, and fax 24 hours a day, 7 days a week - even when no one is in the office. Now you can use his same methods and strategies and potentially have a business that brings you millions of dollars too! Read and study this rare and unusual book to discover how!