Who do we love? Who loves us? And why? Is love really a mystery, or can neuroscience offer some answers to these age-old questions? In her third enthralling book about the brain, Judith Horstman takes us on a lively tour of our most important sex and love organ and the whole smorgasbord of our many kinds of love-from the bonding of parent and child to the passion of erotic love, the affectionate love of companionship, the role of animals in our lives, and the love of God. Drawing on the latest neuroscience, she explores why and how we are born to love-how we're hardwired to crave the companionship of others, and how very badly things can go without love. Among the findings: parental love makes our brain bigger, sex and orgasm make it healthier, social isolation makes it miserable-and although the craving for romantic love can be described as an addiction, friendship may actually be the most important loving relationship of your life. Based on recent studies and articles culled from the prestigious Scientific American and Scientific American Mind magazines, The Scientific American Book of Love, Sex, and the Brain offers a fascinating look at how the brain controls our loving relationships, most intimate moments, and our deep and basic need for connection.
In Scientific Americans, Susan Branson explores the place of science and technology in American efforts to achieve cultural independence from Europe and America's nation building in the early republic and antebellum eras. This engaging tour of scientific education and practices among ordinary citizens charts the development of nationalism and national identity alongside roads, rails, and machines. Scientific Americans shows how informal scientific education provided by almanacs, public lectures, and demonstrations, along with the financial encouragement of early scientific societies, generated an enthusiasm for the application of science and technology to civic, commercial, and domestic improvements. Not only that: Americans were excited, awed, and intrigued with the practicality of inventions. Bringing together scientific research and popular wonder, Branson charts how everything from mechanical clocks to steam engines informed the creation and expansion of the American nation. From the Exhibition of the Industry of All Nations to the fate of the Amistad captives, Scientific Americans shows how the promotion and celebration of discoveries, inventions, and technologies articulated Americans' earliest ambitions, as well as prejudices, throughout the first American century.
Famous, fascinating Benjamin Franklin -- he would be neither without his accomplishments in science. Joyce Chaplin's authoritative biography considers all of Franklin's work in the sciences, showing how, during the rise and fall of the first British empire, science became central to public culture and therefore to Franklin's success. Having demonstrated in his earliest experiments and observations that he could master nature, Franklin showed the world that he was uniquely suited to solve problems in every realm. In the famous adage, Franklin "snatched lightning from the sky and the scepter from the tyrants" -- in that order. The famous kite and other experiments with electricity were only part of Franklin's accomplishments. He charted the Gulf Stream, made important observations on meteorology, and used the burgeoning science of "political arithmetic" to make unprecedented statements about America's power. Even as he stepped onto the world stage as an illustrious statesman and diplomat in the years leading up to the American Revolution, his fascination with nature was unrelenting. Franklin was the first American whose "genius" for science qualified him as a genius in political affairs. It is only through understanding Franklin's full engagement with the sciences that we can understand this great Founding Father and the world he shaped.
Have you ever wondered what’s happening in your brain as you go through a typical day and night? This fascinating book presents an hour-by-hour round-the-clock journal of your brain’s activities. Drawing on the treasure trove of information from Scientific American and Scientific American Mind magazines as well as original material written specifically for this book, Judith Horstman weaves together a compelling description of your brain at work and at play. The Scientific American Day in the Life of Your Brain reveals what’s going on in there while you sleep and dream, how your brain makes memories and forms addictions and why we sometimes make bad decisions. The book also offers intriguing information about your emotional brain, and what’s happening when you’re feeling love, lust, fear and anxiety—and how sex, drugs and rock and roll tickle the same spots. Based on the latest scientific information, the book explores your brain’s remarkable ability to change, how your brain can make new neurons even into old age and why multitasking may be bad for you. Your brain is uniquely yours – but research is showing many of its day-to-day cycles are universal. This book gives you a look inside your brain and some insights into why you may feel and act as you do. The Scientific American Day in the Life of Your Brain is written in the entertaining, informative and easy-to-understand style that fans of Scientific American and Scientific American Mind magazine have come to expect.
In his famous 1959 Rede lecture at Cambridge University, the scientifically-trained novelist C.P. Snow described science and the humanities as "two cultures," separated by a "gulf of mutual incomprehension." And the humanists had all the cultural power -- the low prestige of science, Snow argued, left Western leaders too little educated in scientific subjects that were increasingly central to world problems: the elementary physics behind nuclear weapons, for instance, or the basics of plant science needed to feed the world's growing population. Now, Chris Mooney and Sheril Kirshenbaum, a journalist-scientist team, offer an updated "two cultures" polemic for America in the 21st century. Just as in Snow's time, some of our gravest challenges -- climate change, the energy crisis, national economic competitiveness -- and gravest threats -- global pandemics, nuclear proliferation -- have fundamentally scientific underpinnings. Yet we still live in a culture that rarely takes science seriously or has it on the radar. For every five hours of cable news, less than a minute is devoted to science; 46 percent of Americans reject evolution and think the Earth is less than 10,000 years old; the number of newspapers with weekly science sections has shrunken by two-thirds over the past several decades. The public is polarized over climate change -- an issue where political party affiliation determines one's view of reality -- and in dangerous retreat from childhood vaccinations. Meanwhile, only 18 percent of Americans have even met a scientist to begin with; more than half can't name a living scientist role model. For this dismaying situation, Mooney and Kirshenbaum don't let anyone off the hook. They highlight the anti-intellectual tendencies of the American public (and particularly the politicians and journalists who are supposed to serve it), but also challenge the scientists themselves, who despite the best of intentions have often failed to communicate about their work effectively to a broad public -- and so have ceded their critical place in the public sphere to religious and commercial propagandists. A plea for enhanced scientific literacy, Unscientific America urges those who care about the place of science in our society to take unprecedented action. We must begin to train a small army of ambassadors who can translate science's message and make it relevant to the media, to politicians, and to the public in the broadest sense. An impassioned call to arms worthy of Snow's original manifesto, this book lays the groundwork for reintegrating science into the public discourse -- before it's too late.
This fascinating and highly accessible book presents fantastic but totally feasible projections of what your brain may be capable of in the near future. It shows how scientific breakthroughs and amazing research are turning science fiction into science fact. In this brave new book, you'll explore: How partnerships between biological sciences and technology are helping the deaf hear, the blind see, and the paralyzed communicate. How our brains can repair and improve themselves, erase traumatic memories How we can stay mentally alert longer—and how we may be able to halt or even reverse Alzheimers How we can control technology with brain waves, including prosthetic devices, machinery, computers—and even spaceships or clones. Insights into how science may cure fatal diseases, and improve our intellectual and physical productivity Judith Horstman presents a highly informative and entertaining look at the future of your brain, based on articles from Scientific American and Scientific American Mind magazines, and the work of today’s visionary neuroscientists.
Written by two teachers and a science journalist, Presenting Psychology introduces the basics to psychology through magazine-style profiles and video interviews of real people, whose stories provide compelling contexts for the field’s key ideas.
Demonstrating the timely relevance of Theodore Dreiser, Edith Wharton, Jack London and Henry Adams, this book shows how debates about evolution, identity, and a shifting world picture have uncanny parallels with the emerging global systems that shape our own lives. Tracing these systems' take-off point in the early twentieth century through the lens of popular science journalism, John Bruni makes a valuable contribution to the study of how biopolitical control over life created boundaries among races, classes, genders and species. Rather than accept that these writers get their scientific ideas about evolution second-hand, filtered through a social Darwinist ideology, this study argues that they actively determine what evolution means. Furthermore, the book, examines the ecological concerns that naturalist narratives reflect - such as land and water use, waste management, and environmental pollution - previously unaddressed in a book-length study.
Over 100,000 copies of this spectacular journey have already been sold. In forty-two consecutive scenes, each at a different `power of ten` level of magnification, readers are taken from the dimension of one billion light years to the realm of the atom. The text and other illustrations depict what we can perceive at each progressively smaller level of magnitude. " A brilliant pictorial and textual embodiment of a wonderful idea. " Stephen Jay Gould Videos of Powers of Ten are available from: RITELtd. Cross Tree, Walton Street, Walton in Gordano, Clevedon, Avon BS21 7AW Tel: 01275-340279 Fax: 01275-340327