School Public Relations for Student Success
School Public Relations for Student Success

Author: Edward H. Moore

Publisher: Corwin Press

Published: 2009-07-15

Total Pages: 185

ISBN-13: 1452273014

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"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Public Relations in Schools
Public Relations in Schools

Author: Theodore J. Kowalski

Publisher: Pearson

Published: 2011

Total Pages: 280

ISBN-13:

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For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

How to Market Your School
How to Market Your School

Author: Johanna Lockhart

Publisher: R&L Education

Published: 2010-12-16

Total Pages: 266

ISBN-13: 1607097699

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How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Introduction to Public Relations
Introduction to Public Relations

Author: Janis Teruggi Page

Publisher: SAGE Publications

Published: 2020-09-11

Total Pages: 449

ISBN-13: 1544392036

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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Leadership Development in Public Relations
Leadership Development in Public Relations

Author: Marlene S. Neill

Publisher: Taylor & Francis

Published: 2024-01-19

Total Pages: 142

ISBN-13: 1040009883

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Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often, our focus on high profile leaders is centered on success stories, but so much can be learned from the trials, or “crucibles,” they have faced and how leaders overcame and were shaped by these challenges. The Fellows interviewed represent a diverse group of accomplished professionals with specializations ranging from military public affairs and government, corporate, education, agency, and nonprofit organizations. A focus on ethical values, virtues, and ethical leadership will inspire readers to themselves confidently lead. This book will be of interest to advanced students in public relations programs or young professionals looking to forge their careers in public relations leadership.