Everybody's Guide to the Magical World of QR Codes Imagine you could hold your mobile phone up to an image, and magically summon any information you wished.You see a movie poster and wonder if the movie is worth seeing. Zap! You're watching the movie's trailer. You see a restaurant menu and wonder about the food. Zap! You're reading reviews from people who ate there. You're at a subway stop. Zap! You're seeing the actual arrival time of the next train. You see a magazine ad for a product and want to buy it. Zap! You've placed the order. How does this magic happen? With something called a QR Code. If you have a business or non-profit organization, you absolutely want to know how to use QR Codes. This book will tell you how you can use them in your marketing to attract, assist, hang on to and increase your customers. If you want to know how to make them and use them for personal or educational use, you'll learn that, too. They're free. They're fun. They're useful. Why not start now?
Find out how to effectively create, use, and track QR codes QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy, and actually create the codes. Then you'll learn to link codes to mobile-friendly content, track your results, and develop ways to give your customers value that will keep them coming back. It's all presented in the straightforward style you've come to know and love, with a dash of humor thrown in. Businesses large and small are using QR codes to share product information, coupons and special offers, and to process payments from customers' smartphones This small guide is packed with the information you need to start using QR codes with your business Covers what QR codes are and how to get started, plan a QR code campaign, create the codes, and link them to mobile-friendly content Explains code management systems and how to track your results, ways to deliver genuine value to your users, and how to plan for the future Includes ten cool campaign ideas QR Codes For Dummies, Portable Edition helps you take advantage of this hot trend with practical knowledge you can use right away.
"The ultimate guide to mastering the art of magic." —Business Insider "A must-have for any aspiring magician." —Mashable Learn to perform 50 unbelievable magic tricks that will impress and astonish any audience! Features QR codes with links to trick videos for easy learning and visual aid! This delightful book reveals some of magic's best-kept secrets, showing you step-by-step exactly how the tricks are done from multiple angles. Learn easy-yet-mystifying card tricks, awe-inspiring coin tricks, mentalism tricks for reading someone's mind, deceptive bets, and amazing visual tricks that you can do with everyday objects, including how to: Make a pen disappear Levitate a dollar Send a cup through a table Tear a napkin and restore it to its original state Put a need through a balloon without popping it Crack an apple open with your bare hands And more! In addition to these jaw-dropping tricks, this book provides readers with: QR Codes with trick videos for visual aid Practice and performance tips Jokes to use when performing Additional resources And more! Ultimately, by the end of this book not only will you know fifty mind-blowing magic tricks, but you will also know exactly how to perform them confidently. The book is the perfect gift for aspiring magicians or anyone who wants to impress their family and friends!
In this hilarious collection of observations, Cosby brings us more of his wonderful and wacky insights into the human condition that are sure to become classics. In the tradition of Fat Albert, I DIDN'T ASK TO BE BORN offers a host of new characters, including Peanut Armhouse and Old Mother Harold. Not since Mushmouth, Dumb Donald, Bucky and the Cosby Kids has there been such a memorable cast. Over the past century few entertainers have achieved the legendary status of William H. Cosby Jr. His success spans five decades and virtually all media-remarkable accomplishments for a kid who emerged from humble beginnings in a Philly housing project. In the tradition of his bestselling books, Fatherhood and Cosbyology, the doctor of comedy holds forth on everything from first love to the Bible. Bill Cosby may not have asked to be born, but we're sure glad he was.
Why do I need to read this book?- I already have a social media strategy, so howcan QR Codes help my business?- I don't have a lot of time; how can I increaseinteraction with my customers without a lot ofeffort?- How can I create QR Codes?- How can I integrate QR Codes into my learningevents?The author offers you her most valuable ideas that will help you use QR codes confidently and competently.Who will this book benefit?QR codes are rapidly growing as a great interactivetechnology tool, a way to communicate with clientsand colleagues and share information rapidly. QRcodes can be used by workplace learningprofessionals in conducting training as well. Whenused appropriately in training, QR codes increaseconversion optimization, increase participantengagement, and allow participants to findinformation, learn in teams, and access companyresources just-in-time.This book will show you how to create and scan QRcodes and use them to share information with clients,colleagues, and training participants. You will be ableto create and use QR codes; identify opportunities toenhance learning through their use; integrate use ofQR tagging into existing training; and understand howto use QR codes as a mechanism to improve learningand performance in your organizationApplication on the Job:- Create, read, and evaluate effectiveness of QRCodes.- Design interactive learning activities using QRCodes to connect learners to online resources.- Improve your organization's learning andperformance through application of QR codesand higher levels of conversion optimization.- Create interactive marketing materials usingQR codes.- Implement QR codes for data collection.- Support existing social media networks andgrow connections through QR codes.- Implement QR codes in Human Resources tocommunicate and collaborate with employees.- Analyze and evaluate the uses of QR codes indifferent learning environments.Praise for Kella Price:"Kella Price's knowledge of and enthusiastic approach is wonderfully apparent in this book. You'll find something here worth adopting for training, teaching, learning, presenting, and engaging with colleagues in online communities." -Paul Signorelli @paulsignorelli Writer, trainer, consultant, social media strategist"Wow! So many amazing tips, ideas and creative uses! If youare in HR, the Learning industry or just want to figure out how to use this power-house tool for knowledge sharing and fabulous networking, YOU NEED THIS BOOK! Kella has pulled together so many resources here, you will be hard-pressed to implement even half of them. I found many great ideas that I am going to jump on! Thanks Kella for this wonderful tool to add to our social learning tool belt!" - Gina Schreck @GinaSchreck President of SocialKNX" Wow! Dr. Price's book is phenomenal! It's extremely reader-friendly! It takes you by the hand and essentially walks you through, and talks you through, everything you ever wanted to know or have been afraid to ask. Mybusiness and my personal brand will certainly benefit."- Jim "Mr. Energy" Smith, Jr @jimpact President and CEO, JIMPACT Enterprises, Author of "The No Excuse Guide to Success: No Matter What Your Boss or Life Throws at You"
The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.
Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.
This book examines the paradoxes, challenges, potential and problems of urban living. It understands cities as they are, rather than as they may be marketed or branded. All cities have much in common, yet the differences are important. They form the basis of both imaginative policy development and productive experiences of urban life. The phrase ‘city imaging’ is often used in public discourse, but rarely defined. It refers to the ways that particular cities are branded and marketed. It is based on the assumption that urban representations can be transformed to develop tourism and attract businesses and in-demand workers to one city in preference to another. However, such a strategy is imprecise. History, subjectivity, bias and prejudice are difficult to temper to the needs of either economic development or social justice. The taste, smell, sounds and architecture of a place all combine to construct the image of a city. For researchers, policy makers, activists and citizens, the challenge is to use or transform this image. The objective of this book is to help the reader define, understand and apply this process. After a war on terror, a credit crunch and a recession, cities still do matter. Even as the de-territorialization of the worldwide web enables the free flow of money, music and ideas across national borders, cities remain important. City Imaging: Regeneration, Renewal, Decay surveys the iconography of urbanity and explores what happens when branding is emphasized over living.
This book constitutes revised selected papers from the Third International Conference on Information and Communication Technology and Applications, ICTA 2020, held in Minna, Nigeria, in November 2020. Due to the COVID-19 pandemic the conference was held online. The 67 full papers were carefully reviewed and selected from 234 submissions. The papers are organized in the topical sections on Artificial Intelligence, Big Data and Machine Learning; Information Security Privacy and Trust; Information Science and Technology.
