Written for students taking research methods courses, this text provides a thorough overview of sampling principles. The author gives detailed, nontechnical descriptions and guidelines with limited presentation of formulas to help students reach basic research decisions, such as whether to choose a census or a sample, as well as how to select sample size and sample type. Intended for students and researchers in the social and behavioral sciences, public health research, marketing research, and related areas, the text provides nonstatisticians with the concepts and techniques they need to do quality work and make good sampling choices.
Sampling is fundamental to nearly every study in the social and policy sciences, yet clear, concise guidance for practitioners and graduate students has been difficult to find. Practical Sampling provides guidance for researchers dealing with the everyday problems of sampling. Using the practical design approach Henry integrates sampling into the overall research design and explains the interrelationships between research design and sampling choices. He lays out alternatives and implications of the choices using four detailed examples to illustrate the alternatives selected and the trade-offs made by applied researchers. The author uses a narrative, conceptual approach throughout the book; mathematical presentations are limited to necessary formulas; and calculations are kept to the absolute minimum, making it an easily approachable book for any researcher, student or professional across the social sciences.
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
How the samples are allocated to strata or to clusters? Which is the best sampling method? How large a sample size should be? Will the sample provide the precision that we require? How the best results can be obtained at the lower cost? How to design and analyze different forms of sample surveys? The author focusses on using sampling techniques and ideas to solve real problems. This text includes different sampling methods and different sample allocation plans to create the powerful, cost effective survey sample design for your study. It covers a wide range of sampling methods simple random sampling, stratified sampling and cluster sampling. The book also describes the mathematics involved behind the confidence limits, ratio estimation, sample size and survey precision. Small area estimation, randomized response, network, adaptive sampling, control sampling and permanent random numbers are also discussed in addition to most of the classical topics.
Acceptance Sampling in Quality Control, Third Edition presents the state of the art in the methodology of sampling while integrating both theory and best practices. It discusses various standards, including those from the ISO, MIL-STD and ASTM and explores how to set quality levels. The book also includes problems at the end of each chapter with solutions. This edition improves upon the previous editions especially in the areas of software applications and compliance sampling plans. New to the Third Edition: Numerous Microsoft Excel templates to address sampling plans are used. Commercial software applications are discussed at the end of many chapters. Discussion of quick switching systems has been expanded to account for the considerable recent activity in this area. Added discussion of zero acceptance number chained quick switching systems.
A perennial bestseller since 1997, this updated tenth edition of Understanding Research Methods provides a detailed overview of all the important concepts traditionally covered in a research methods class. It covers the principles of both qualitative and quantitative research, and how to interpret statistics without computations, so is suitable for all students regardless of their math background. The book is organized so that each concept is treated independently and can be used in any order without resulting in gaps in knowledge—allowing it to be easily and precisely adapted to any course. It uses lively examples on contemporary topics to stimulate students’ interest, and engages them by showing the relevance of research methods to their everyday lives. Numerous case studies and end-of-section exercises help students master the material and encourage classroom discussion. The text is divided into short, independent topic sections, making it easy for you to adapt the material to your own teaching needs and customize assignments to the aspect of qualitative or quantitative methods under study—helping to improve students’ comprehension and retention of difficult concepts. Additional online PowerPoint slides and test bank questions make this a complete resource for introducing students to research methods. New to this edition: New topic section on design decisions in research Additional material on production of knowledge and research methods Significant development of material on ethical considerations in research Fresh and contemporary examples from a wide variety of real, published research Topic-specific exercises at the end of each section now include suggestions for further steps researchers can take as they build their research project.
Discover the latest developments and current practices in survey sampling Survey sampling is an important component of research in many fields, and as the importance of survey sampling continues to grow, sophisticated sampling techniques that are both economical and scientifically reliable are essential to planning statistical research and the design of experiments. Sampling Statistics presents estimation techniques and sampling concepts to facilitate the application of model-based procedures to survey samples. The book begins with an introduction to standard probability sampling concepts, which provides the foundation for studying samples selected from a finite population. The development of the theory of complex sampling methods is detailed, and subsequent chapters explore the construction of estimators, sample design, replication variance estimation, and procedures such as nonresponse adjustment and small area estimation where models play a key role. A final chapter covers analytic studies in which survey data are used for the estimation of parameters for a subject matter model. The author draws upon his extensive experience with survey samples in the book's numerous examples. Both the production of "general use" databases and the analytic study of a limited number of characteristics are discussed. Exercises at the end of each chapter allow readers to test their comprehension of the presented concepts and techniques, and the references provide further resources for study. Sampling Statistics is an ideal book for courses in survey sampling at the graduate level. It is also a valuable reference for practicing statisticians who analyze survey data or are involved in the design of sample surveys.
This is an accessible and practical introduction to research that addresses the broadest spectrum of research methodologies of interest to the student or new research, from experimental and survey approaches to program evaluation and ethnography. Research Essentials includes key interpretive and qualitative strategies. The book shows the role that research plays in the social sciences and education, followed by an overview of research traditions. It offers practical examples and relevant resources across the disciplines. Other features include study questions, lists of relevant journals, web sites, and organizations.
Providing a comprehensive foundation for planning, executing, and monitoring public health research of all types, this book goes beyond traditional epidemiologic research designs to cover technology-based approaches emerging in the new public health landscape.
