The 2013 Salon and Spa Marketing Calendar: The Art of Attraction not only provides the salon owner or beauty professional working within the salon or spa with a calendar, but so much more. The 2013 Salon and Spa Marketing Calendar is the marketing guide and inspiration book for 2013. In it, you'll find ideas that you can implement within your marketing plan for every month of the year as well as a full marketing schedule within the calendar itself to keep your salon marketing on track. The ideas presented in The 2013 Salon and Spa Marketing Calendar: The Art of Attraction have never been published in any previous salon and spa marketing calendars - each year's edition is unique.
With hundreds of no-to-low cost marketing ideas written just for salon and spa owners, stylists, estheticians, technicians and other independent beauty pros, the 2014 Marketing Calendar for Salon and Spa is a great marketing resource for any small business or independent beauty pro who wants to ATTRACT, ENGAGE, MOTIVATE and RETAIN more clients in 2014! The new salon marketing ideas in the 2014 Salon and Spa Marketing Calendar start with real marketing statistics and consumer behaviors and then translate those numbers into relevant, applicable business, marketing and promotion ideas that can be implemented by independent stylists as well as small or chain salons and spas.
15 Month Marketing Calendar for Independent Beauty Pros - October 2014 through December 2015 by Elizabeth Kraus Hundreds of no and low-cost marketing ideas written just for independent beauty professionals (hairdressers, estheticians, technicians, booth renters, salon suite and other types of independent salon owners). The 2014-2015 Marketing Calendar for Independent Beauty Professionals is a great marketing resource for those who want to attract, engage, motivate and retain more clients in 2015! The tactics that I lay out in marketing calendars for small business, salon and spa, independent beauty professionals,and other niche industries are the same tactics that I have successfully used to increase website traffic by as much as 250% year over year, reduce the time it takes to attract qualified leads and produce book of business increases of over 60%. Get a sneak peek at what you will find in each month's layout by cutting and pasting this into your browser: 12monthsofmarketing.net/images/2015SAJan.png
You may think you know the South for its food, its people, its past, and its stories, but if there’s one thing that’s certain, it’s that the region tells far more than one tale. It is ever-evolving, open to interpretation, steeped in history and tradition, yet defined differently based on who you ask. This Is My South inspires the reader to explore the Southern States––Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia––like never before. No other guide pulls together these states into one book in quite this way with a fresh perspective on can’t-miss landmarks, off the beaten path gems, tours for every interest, unique places to sleep, and classic restaurants. So come see for yourself and create your own experiences along the way!
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
2012 Salon and Spa Marketing Calendar with ideas for marketing, promotion, social media marketing, events and more. This calendar will help you design and keep your marketing initiatives on track, all year long. You'll build marketing momentum by tapping into the inspiration and ideas in this calendar to help you attract, engage and retain clients, sell more retail, get more referrals and become more profitable. Visually, the calendar provides reminders and triggers for each month, so that e-mail marketing, blogging and social media marketing become part of your regular routine in a natural, easy-to-manage way. Build a bigger role for your business in the lives of your clients!
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
