SALESMANSHIP, SELLING PROCESS AND SALES PROMOTION

SALESMANSHIP, SELLING PROCESS AND SALES PROMOTION

Author: Dr. Mrs. D. Rathi

Publisher: Lulu.com

Published: 2019-11-28

Total Pages: 280

ISBN-13: 1794760687

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Salesman is very essential in the market. Salesmanship is one of the techniques to maintain or increase manufacturer's sales volume. Selling is more complicated in a competitive business environment whether it is in India, other Asian countries, USA, UK, Europe countries, Australia or New Zealand etc. it applies to everywhere.


Introduction to Business

Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.


How to Sell Anything to Anybody

How to Sell Anything to Anybody

Author: Joe Girard

Publisher: Simon and Schuster

Published: 2006-02-07

Total Pages: 196

ISBN-13: 0743273966

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Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.


Marketing Management

Marketing Management

Author: R S N Pillai

Publisher: S. Chand Publishing

Published: 2010

Total Pages: 560

ISBN-13: 8121932440

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Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.


The Challenger Sale

The Challenger Sale

Author: Matthew Dixon

Publisher: Penguin

Published: 2011-11-10

Total Pages: 242

ISBN-13: 1101545895

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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.


New Trends in Process Control and Production Management

New Trends in Process Control and Production Management

Author: Lenka Štofová

Publisher: CRC Press

Published: 2017-09-27

Total Pages: 709

ISBN-13: 1351672711

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Dynamic economics, technological changes, increasing pressure from competition and customers to improve manufacturing and services are some of the major challenges to enterprises these days. New ways of improving organizational activities and management processes have to be created, in order to allow enterprises to manage the seemingly intensifying competitive markets successfully. Enterprises apply business optimizing solutions to meet new challenges and conditions. But also ensuring effective development for long-term competitiveness in a global environment. This is necessary for the application of qualitative changes in the industrial policy. “New Trends in Process Control and Production Management” (MTS 2017) is the collection of research papers from authors from seven countries around the world. They present case studies and empirical research which illustrates the progressive trends in business process management and the drive to achieve enterprise development and sustainability.


A Textbook of Pharmaceutical Industrial Management - E-Book

A Textbook of Pharmaceutical Industrial Management - E-Book

Author: Biren Shah

Publisher: Elsevier Health Sciences

Published: 2012-05-14

Total Pages: 739

ISBN-13: 8131232638

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Textbook of Pharmaceutical Industrial Management Written in strict accordance with the prescribed syllabus, this book caters to the needs of B. Pharm. students of different universities in the country. The book can also be used as a supplementary text for MBA courses in Pharmaceutical Industrial Management. The book has been written in purview of modern requirement of students to keep them abreast with the latest management practices and operational patterns being followed in the pharmaceutical industry. It educates students about the latest techniques of strategic management and their application in the market, preparing them as adept professionals to play vital roles in futuristic global market. Salient Features Student-friendly narrative language Point wise presentation of key concepts Caricatures providing an aesthetic visual impact for understanding vital concepts 107 tables and 110 illustrations to aid students in learning and mastering key concepts Plenty of examples and practice tables to facilitate expertise in accountancy and preparation of financial documents like ledger preparation, balance book/accounts maintenance, etc. Points to Ponder at the end to help students quickly revise the chapter End-of-chapter questions from previous years’ examinations to test knowledge and skills


ICSE Commercial Applications for Class X (A.Y. 2023-24)Onward

ICSE Commercial Applications for Class X (A.Y. 2023-24)Onward

Author: Dr. C.B. Gupta

Publisher: Goyal Brothers Prakashan

Published: 2023-05-20

Total Pages: 242

ISBN-13: 9394946756

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The book 'l.C.S.E. Commercial Applications' for Class X has been thoroughly revised and upgraded according to the latest syllabus prescribed by the Council for Indian School Certificate Examination, New Delhi for the l.C.S.E. examinations. The focus of this paper is on application of basic concept and techniques. The aims of this paper are as follows : 1. To develop in students a perceptive, sensitive and critical response to the role of business in a simple way. 2. To develop in students an analytical ability to balance the demands of social and business parameters with individual aspirations. 3. To help in creating an appreciation for the diverse roles of both the entrepreneur and the professional manager. 4. To develop an ability to work in and through teams. 5. To provide appropriate knowledge and skills as a basis for further study and work. I am sure the book would prove useful to the concerned students. The book is written in a simple and lucid style. A large numberofexamplesand illustrations are given to facilitate understanding. Question bank is given at the end of each chapter. Assignments and case studies are given to enable the students to score well in internal assessment. ICSE Specimen Question Paper (Solved) is given at the end of book. Solved ICSE Past Years' Examination Question Papers can also be accessed through given QR Codes. Suggestions for improvement of the book are most welcome and shall be gratefully acknowledged. - Dr. C.B. Gupta


SPIN® -Selling

SPIN® -Selling

Author: Neil Rackham

Publisher: Taylor & Francis

Published: 2020-04-28

Total Pages: 253

ISBN-13: 1000111482

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True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.