The Marketing Era
The Marketing Era

Author: Kalman Applbaum

Publisher: Routledge

Published: 2004-06-01

Total Pages: 300

ISBN-13: 1135943125

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Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

Handbook of Marketing
Handbook of Marketing

Author: Barton A Weitz

Publisher: SAGE

Published: 2006-08-11

Total Pages: 618

ISBN-13: 9781412921206

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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

The History of the Order of the Eastern Star
The History of the Order of the Eastern Star

Author: Willis Darwin 1846- Engle

Publisher: Legare Street Press

Published: 2022-10-27

Total Pages: 0

ISBN-13: 9781016450256

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Hal Wallis
Hal Wallis

Author: Bernard F. Dick

Publisher: University Press of Kentucky

Published: 2014-10-17

Total Pages: 336

ISBN-13: 0813159512

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Hal Wallis (1898-1986) might not be as well known as David O. Selznick or Samuel Goldwyn, but the films he produced—Casablanca, Jezebel, Now, Voyager, The Life of Emile Zola, Becket, True Grit, and many other classics (as well as scores of Elvis movies)—have certainly endured. As producer of numerous films, Wallis made an indelible mark on the course of America's film industry, but his contributions are often overlooked. Bernard Dick offers the first comprehensive assessment of the producer's incredible career. A former office boy and salesman, Wallis first engaged with the film business as the manager of a Los Angeles movie theater in 1922. He attracted the notice of the Warner brothers, who hired him as a publicity assistant. Within three months he was director of the department, and appointments to studio manager and production executive quickly followed. Wallis went on to oversee dozens of productions and formed his own production company in 1944. Dick draws on numerous sources such as Wallis's personal production files and exclusive interviews with many of his contemporaries to finally tell the full story of his illustrious career. Dick combines his knowledge of behind-the-scenes Hollywood with fascinating anecdotes to create a portrait of one of Hollywood's early power players.

Thomas Mann’s The Magic Mountain
Thomas Mann’s The Magic Mountain

Author: Rodney Symington

Publisher: Cambridge Scholars Publishing

Published: 2011-09-22

Total Pages: 370

ISBN-13: 1443834033

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Thomas Mann’s novel The Magic Mountain presents a panorama of European society in the first two decades of the 20th century and depicts the philosophical and metaphysical dilemmas facing people in the modern age. In the years leading up to the First World War, the fundamental elements of human nature were thrown into sharp relief by the political tensions that resulted in the ultimate metaphor for the innate destructiveness of humankind: the War itself. If such a war is the true expression of human tendencies, what hope is there for the future? Through the figure of the main character of the novel, Thomas Mann explores the alternative philosophies of life available to human beings in the modern age, and invites the reader to undertake a personal odyssey of discovery, with a view to adopting a positive approach in an era that seems to offer no clear-cut answers. This book is a comprehensive commentary on Thomas Mann’s seminal novel, one of the key literary artefacts of the 20th century. The author has taken upon himself the task of explaining all the references and allusions contained in the novel, and of providing readers who know little or no German with enough explanatory comment to enable them to understand the novel and extract the maximum reading pleasure from it.