SALESMANSHIP, SELLING PROCESS AND SALES PROMOTION
SALESMANSHIP, SELLING PROCESS AND SALES PROMOTION

Author: Dr. Mrs. D. Rathi

Publisher: Lulu.com

Published: 2019-11-28

Total Pages: 280

ISBN-13: 1794760687

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Salesman is very essential in the market. Salesmanship is one of the techniques to maintain or increase manufacturer's sales volume. Selling is more complicated in a competitive business environment whether it is in India, other Asian countries, USA, UK, Europe countries, Australia or New Zealand etc. it applies to everywhere.

Salesmanship And Sales Management
Salesmanship And Sales Management

Author: Promod K Sahu

Publisher: Vikas Publishing House

Published: 2003-11-01

Total Pages: 336

ISBN-13: 9788125911623

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Salesmanship today comprises a wide range of activities and constitutes an integral part of management. This book presents the basic elements of the subject in a simplified and graded approach. Maintaining the features of the earlier edition, all the chapters of this edition are qualitatively updated. The examples and illustrations in the book are drawn from realistic situations which help the reader develop winning confidence.

Handbook of Marketing Scales
Handbook of Marketing Scales

Author: William O. Bearden

Publisher: SAGE Publications

Published: 1999-11-12

Total Pages: 553

ISBN-13: 145226211X

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`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.

Contemporary Selling
Contemporary Selling

Author: Mark W. Johnston

Publisher: Routledge

Published: 2021-08-01

Total Pages: 627

ISBN-13: 1000428710

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Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: updated mini cases to engage students and reinforce learning objectives; Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers; Role Play exercises that enable students to learn by doing; and updated discussion queries to drive classroom discussion and help students connect important concepts. This fully updated new edition is an invaluable resource for students of personal selling at both undergraduate and postgraduate levels. Supplementary resources include an instructor’s manual, PowerPoint slides, and other tools to provide additional support for students and instructors.