Sales Promotion Management
Author: Don E. Schultz
Publisher: N T C Business Books
Published: 1982
Total Pages: 520
ISBN-13:
DOWNLOAD EBOOKIncludes index
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Author: Don E. Schultz
Publisher: N T C Business Books
Published: 1982
Total Pages: 520
ISBN-13:
DOWNLOAD EBOOKIncludes index
Author: Stanley M. Ulanoff
Publisher: McGraw-Hill Companies
Published: 1985
Total Pages: 652
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. War Food Administration
Publisher:
Published: 1944
Total Pages: 12
ISBN-13:
DOWNLOAD EBOOKAuthor: Manfred Krafft
Publisher: Springer Science & Business Media
Published: 2009-12-17
Total Pages: 458
ISBN-13: 3540720030
DOWNLOAD EBOOKWith crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author: Don E. Schultz
Publisher: N T C Business Books
Published: 1993
Total Pages: 197
ISBN-13: 9780844233666
DOWNLOAD EBOOKComplete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Author: George H. Andrews Engineering Associates
Publisher:
Published: 1960
Total Pages: 72
ISBN-13:
DOWNLOAD EBOOKAuthor: Don E. Schultz
Publisher: NTC/Contemporary Publishing Company
Published: 1982
Total Pages: 244
ISBN-13: 9780844230672
DOWNLOAD EBOOKAuthor: Don E. Schultz
Publisher: McGraw Hill Professional
Published: 1998
Total Pages: 244
ISBN-13: 9780844233550
DOWNLOAD EBOOKInformative, persuasive, and a rich source of ideas and practical help, this new edition of Green Marketing gives marketers and businesses the guidance to innovate and benefit from this essential part of marketing.
Author: Russell A. Sandgren
Publisher:
Published: 1976
Total Pages: 115
ISBN-13:
DOWNLOAD EBOOKAuthor: Steve Ogden-Barnes
Publisher: Business Expert Press
Published: 2015-01-12
Total Pages: 197
ISBN-13: 163157048X
DOWNLOAD EBOOKSales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.