Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution
Author:
Publisher: Natl Assn Wholesale-Distr
Published: 2012
Total Pages: 224
ISBN-13: 1934014311
DOWNLOAD EBOOKPosts
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Published: 2019-11-11
Total Pages: 337
ISBN-13: 3030243745
DOWNLOAD EBOOKThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Cracking the Product Marketing Code
Author: Iman Bayatra
Publisher: Packt Publishing Ltd
Published: 2023-10-27
Total Pages: 294
ISBN-13: 183763243X
DOWNLOAD EBOOKHarness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tactics Key Features Sharpen your product marketing skills to make an impact within your organization Unlock deeper insights through real-world examples to shape product development and drive exponential growth Discover product marketing strategies, templates, and frameworks in this one-stop guide Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.What you will learn Understand the power of product marketing as you explore inbound and outbound strategies Leverage customer data to uncover insights and fuel innovation Develop impactful messaging to capture your audience’s attention Discover key strategies in customer segmentation and how to build buyer personas Examine each stage of the GTM plan and identify winning strategies Apply the right tactics at each stage of the customer journey to drive product adoption Ensure internal and external stakeholders buy-in to create value Who this book is forIf you’re a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book.
Mastering Business Strategy
Author: Eon Ranger
Publisher: First Class Consulting Corporation
Published: 2023-06-02
Total Pages: 137
ISBN-13:
DOWNLOAD EBOOKUnlock Success in the Competitive Marketplace with "Mastering Business Strategy"! 📚 Introducing "Mastering Business Strategy: Unlocking Success in the Competitive Marketplace" - the ultimate guide to strategically navigate today's cutthroat business landscape. 🌟 🔑 Gain a competitive edge by harnessing the power of strategic thinking and execution. This comprehensive book provides you with proven frameworks, real-world case studies, and practical insights to craft winning strategies. 📈 Discover how to analyze your market, identify growth opportunities, and position your business for success. Learn the art of effective resource allocation, change management, and measuring results for sustainable growth. 🌍 Embrace innovation, digital transformation, and sustainability to shape your competitive advantage and future-proof your business. 💡 Whether you're an entrepreneur, business leader, or aspiring professional, "Mastering Business Strategy" equips you with the knowledge and tools to make informed decisions and unlock your path to success.
Handbook of Management Accounting Research
Author: Christopher S. Chapman
Publisher: Elsevier
Published: 2011-09-14
Total Pages: 745
ISBN-13: 0080467563
DOWNLOAD EBOOKVolume two of the Handbooks of Management Accounting Research consists of two groups of chapters. The first draw together research that has focussed on particular management accounting practices. The second set synthesise contributions to the literature that have been focussed within particular organisational contexts. Volume two concludes with a review of research on how management accounting practice and research varies around the world. Special pricing available if purchased as a set with Volume 1. - Documents the scholarly management accounting literature - Publishing both in print, and online through Science Direct - International in scope
Marketing Essentials - Everything you need to know to get started
Author: Smita Kaushik
Publisher: SGSH Publication
Published: 2024-07-22
Total Pages: 303
ISBN-13: 8197703094
DOWNLOAD EBOOKIn today's competitive landscape, understanding marketing is no longer optional – it's essential for businesses of all sizes. This book, Marketing Essentials: Everything you need to know to get started, serves as your one-stop guide, equipping you with the fundamental knowledge and practical strategies you need to succeed. Marketing Essentials provides a clear, concise, and engaging approach to marketing, packed with real-world examples and practical exercises to help you implement your learnings. By the end of this book, you'll be well-equipped to develop and execute a winning marketing strategy that drives results for your business.
Kellogg on Marketing
Author: Dawn Iacobucci
Publisher: John Wiley & Sons
Published: 2001-06-18
Total Pages: 448
ISBN-13: 0471054046
DOWNLOAD EBOOKPraise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation
From Idea to Wealth: A Practical Guide to Invent and Become Rich
Author: Charles Nehme
Publisher: Charles Nehme
Published:
Total Pages: 93
ISBN-13:
DOWNLOAD EBOOKInventions have shaped the course of human history since time immemorial. They are the profound reflections of our innate curiosity, our relentless pursuit of knowledge, and our undying ambition to transcend the boundaries of what is known. From the discovery of fire to the age of artificial intelligence, inventions have propelled us forward, transforming the world around us in extraordinary ways. This book celebrates the wonders and marvels that have emerged from the human imagination, bringing about revolutionary change. It delves into the fascinating stories behind some of the most significant inventions of all time, shedding light on the minds and moments that birthed them. From the groundbreaking discoveries of renowned inventors to the unexpected strokes of genius from unsung heroes, each chapter unravels the journeys of innovation that have forever altered the course of humanity. We embark on a captivating voyage through time, exploring the birth of the printing press that ignited the Renaissance, the transformative power of the steam engine that ushered in the Industrial Revolution, and the revolutionary advancements in communication that have connected the world in unimaginable ways. We delve into the awe-inspiring realms of medical breakthroughs, transportation revolutions, and the mind-bending technologies that have redefined our existence. However, this book is not simply a chronicle of the greatest inventions. It is an exploration of the human spirit, ingenuity, and resilience that have been instrumental in shaping our collective destiny. It is a testament to the triumphs and failures, the risks and rewards, and the sheer determination that have paved the way for progress. As we turn the pages of this book, we invite you to immerse yourself in the captivating narratives that unravel the stories behind these inventions. You will encounter the tales of perseverance against all odds, the eureka moments of inspiration, and the endless quest for improvement. You will witness the transformative power of human creativity and the immense impact inventions have had on our societies, economies, and the very fabric of our daily lives. The world we inhabit today is a testament to the indomitable spirit of inventors who dared to dream, to question, and to challenge the status quo. From the humblest of beginnings to the grandest of visions, they have reshaped the contours of our reality. It is through their remarkable contributions that we have transcended the limitations of our past, forging a path towards a future brimming with infinite possibilities. May this book ignite your curiosity, inspire your imagination, and deepen your appreciation for the remarkable power of inventions. May it remind us that within each of us lies the potential to shape the world, to innovate, and to leave an indelible mark on the tapestry of human history. Welcome to a journey through time, ideas, and the relentless pursuit of progress. Charles Nehme
The Leader's Playbook
Author: Gaurav Jain
Publisher: Gaurav Jain
Published: 2024-08-14
Total Pages: 216
ISBN-13:
DOWNLOAD EBOOKAre You Ready to Lead with Confidence and Clarity? Forget the guesswork. It's time to transform the way you lead and manage your teams. All you need is the right frameworks, strategies, and a commitment to becoming the best leader you can be—and this book. For the first time, The Leader's Playbook brings together 75 of the most powerful leadership frameworks across 23 essential categories, giving you a step-by-step blueprint to tackle any challenge that comes your way. These are the exact strategies that successful leaders worldwide rely on to drive results, build high-performing teams, and turn vision into reality. Now, they're all in one place, ready for you to put into action. In this book, you will learn how to: - Articulate and align your team with frameworks like The Golden Circle and BHAG. - Navigate complex business landscapes using tools like Porter's Five Forces and The Balanced Scorecard. - Make informed decisions with frameworks like the OODA Loop and Cynefin. - Optimize your team's performance with methods like the Eisenhower Matrix and Lean Startup. - Lead your team through change and challenges with models like ADKAR and Kotter's 8-Step Change Model. - And much more... These aren't just theories. They're actionable frameworks that you can start using today to lead with more clarity, more confidence, and more impact.
A to Z of Pharmaceutical Marketing Worlds Voulme 1
Author: Subba Rao Chaganti
Publisher: BSP Books
Published: 2024-05-08
Total Pages: 1301
ISBN-13: 8197252017
DOWNLOAD EBOOKUnveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.
