Do It! Marketing

Do It! Marketing

Author: David Newman

Publisher: AMACOM

Published: 2013-06-17

Total Pages: 291

ISBN-13: 0814432875

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Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.


The Weaver's Idea Book

The Weaver's Idea Book

Author: Jane Patrick

Publisher: Penguin

Published: 2013-02-01

Total Pages: 568

ISBN-13: 1620331675

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New and experienced weavers alike are always on the lookout for new weave-structure patterns. The Weaver's Idea Book presents a wide variety of patterns for the simple rigid-heddle loom, accompanied by harness drafts for multishaft looms. The techniques include leno, Brooks bouquet, soumak, and embroidery on fabric. Each chapter contains weaving patterns along with swatches illustrating the techniques, accompanied by step-by-step photography. The book is arranged by structure or type of weave, from variations on plain weave to doubleweave. With traditional patterns from around the world, bands, and fabrics woven on two double heddles, The Weaver's Idea Book brings together a variety of ways to create exquisite cloth. Weaving tips and tricks help weavers at all levels achieve their textile dreams. In addition to pattern drafts, Jane offers project ideas that guide the reader through creating functional woven projects, from wearables to home decor. Weaving, especially on rigid-heddle looms, is enjoying a resurgence, and contemporary weavers are in need of a book to bridge the divide between basic books and complex text designed for advanced weavers with sophisticated tools. Celebrating the immense potential for creativity possible with the simplest of tools, The Weaver's Idea Book eBook opens new avenues for exploration on both the rigid-heddle and multishaft looms.


Ideas Arrangements Effects

Ideas Arrangements Effects

Author: The Design Studio for Social Intervention

Publisher:

Published: 2020-06-25

Total Pages: 180

ISBN-13: 9781570273681

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Ideas are embedded in social arrangements, which in turn produce effects. With this simple premise, this radically accessible systems design book makes a compelling case for arrangements as a rich and overlooked terrain for social justice and world building. Unpacking how ideas like racism and sexism remain sturdy by embedding themselves in everything from physical and social infrastructure to everyday speech and thought habits, this book gives readers the tools to sense, intervene in and imagine new arrangements.


Sales Craft

Sales Craft

Author: Brendan McAdams

Publisher:

Published: 2019-08-23

Total Pages: 210

ISBN-13: 9781686998898

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You're an experienced sales professional on constant lookout for new skills or a fresh perspective. Or perhaps you're new to sales and looking to become proficient as possible as quickly as possible. Sales Craft is a collection of tips, practices and ideas to draw from and add to your sales repertoire. Sales Craft is a no nonsense, straightforward set of proven techniques that you can add to your current sales process. Based on years of experience, and with anecdotes and real-world examples, this book is for any salesperson looking to add another skill or reinforce the key techniques they need to set themselves apart from the crowd.


The Book You Were Born to Write

The Book You Were Born to Write

Author: Kelly Notaras

Publisher: Hay House, Inc

Published: 2020-09-15

Total Pages: 298

ISBN-13: 1401955622

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A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working in publishing. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story to tell, but I never seem to make time to write." Are you a thought leader, healer, or change-agent stuck at the starting line of book publication? Life coach and publishing industry insider Kelly Notaras offers a clear, step-by-step path for turning your transformational idea or story into a finished book as quickly as possible. With humor, encouragement, and common sense, she demystifies the publishing process so you can get started, keep writing, and successfully get your wisdom out into the world. Notaras guides you through: Getting clear on your motivation for writing a book, Crafting a powerful, compelling hook and strong internal book structure, Overcoming resistance and writer's block, and Getting your finished manuscript onto the printed page, whether through traditional publishing or self-publishing. Publishing a book has never been as simple, accessible, and affordable as it is today, and in our tumultuous world, readers need your healing voice. Be brave, be bold, and take the steps you need to share your message with those who need to hear it most.


Beyond Book Sales

Beyond Book Sales

Author: Susan Dowd

Publisher: American Library Association

Published: 2014

Total Pages: 305

ISBN-13: 1555709125

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Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs


Send 'em One White Sock

Send 'em One White Sock

Author: Stan Rapp

Publisher: McGraw-Hill Companies

Published: 1998

Total Pages: 0

ISBN-13: 9780070526686

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Stan Rapp and Thomas Collins have here distilled 66 ideas from their research into what pace-setting companies around the world have successfully implemented and present each idea as an easy-to-grasp, easy-to-apply marketing "commandment".


Off-The-Wall Marketing Ideas

Off-The-Wall Marketing Ideas

Author: Nancy Michaels

Publisher: Simon and Schuster

Published: 1999-11-01

Total Pages: 247

ISBN-13: 1440519609

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Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis!


Book of Ideas

Book of Ideas

Author: Radim Malinic

Publisher: Brand Nu Limited

Published: 2018-09-07

Total Pages: 311

ISBN-13: 0993540015

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Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their career. Book of Ideas - vol.2 continues what designer and creative director Radim Malinic started in the first edition, offering yet more indispensable advice on making it in the creative industries. Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the right wrongs . It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present well-rounded creative projects with confidence. Among the ideas and the work illustrating them, Book of Ideas - vol.2 offers holistic guidance on better understanding yourself as a creative and how to approach your life and work in a mindful, smart way to make you a better designer, creator and thinker, at any point in your career.


All Your Twisted Secrets

All Your Twisted Secrets

Author: Diana Urban

Publisher: HarperCollins

Published: 2020-03-17

Total Pages: 342

ISBN-13: 0062908235

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A thrilling debut, reminiscent of new fan favorites like One of Us Is Lying and the beloved classics by Agatha Christie, that will leave readers guessing until the explosive ending. “Welcome to dinner, and again, congratulations on being selected. Now you must do the selecting.” What do the queen bee, star athlete, valedictorian, stoner, loner, and music geek all have in common? They were all invited to a scholarship dinner, only to discover it’s a trap. Someone has locked them into a room with a bomb, a syringe filled with poison, and a note saying they have an hour to pick someone to kill...or else everyone dies. Amber Prescott is determined to get her classmates and herself out of the room alive, but that might be easier said than done. No one knows how they’re all connected or who would want them dead. As they retrace the events over the past year that might have triggered their captor’s ultimatum, it becomes clear that everyone is hiding something. And with the clock ticking down, confusion turns into fear, and fear morphs into panic as they race to answer the biggest question: Who will they choose to die?