Michael O'Leary
Michael O'Leary

Author: Matt Cooper

Publisher: Penguin UK

Published: 2018-09-27

Total Pages: 330

ISBN-13: 0241315646

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Financial Times Business Book of the Month September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it. Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business. 'Fascinating book ... very comprehensive' Eamon Dunphy, The Stand 'An indispensable guide for anyone who wants to understand not just where Michael O'Leary and Ryanair are coming from, but where they are going.' Sunday Business Post 'A frequently enlightening unauthorised biography ... entertaining' Irish Independent 'In a world of colourless corporate leaders, Ryanair's aggressive, mouthy chief executive provides catnip for journalists. Cooper, an award-winning Irish writer and reporter, makes the most of the opportunity to dissect his colourful subject' Book of the Month, The Financial Times

Ryanair
Ryanair

Author: Siobhán Creaton

Publisher: White Lion Publishing

Published: 2007

Total Pages: 0

ISBN-13: 9781845132934

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The trade paperback of Ryanair, published in June 2004, has already sold nearly 20,000 copies and is in its sixth printing - testament to the fascination this maverick company has for both the business community and the general reader (and budget air traveller). In Ireland it has been a number-one bestseller (indeed, is still in the chart); here it is selling in significant quantities from airports and bookshops around the country. It remains the only book about the airline and its buccaneering chief executive, Michael O'Leary. With Ryanair continuing to expand, the battle for the low-cost airline market in Europe becoming ever more cutthroat, and O'Leary happy to do battle with everyone from airports (for their landing charges) to his own pilots (over pay and conditions) - and generate an endless stream of PR and news stories in the process - the B-format edition of Siobhan Creaton's book is fully updated to take account of all Ryanair's most recent history.

Beating Low Cost Competition
Beating Low Cost Competition

Author: Adrian Ryans

Publisher: John Wiley & Sons

Published: 2009-08-27

Total Pages: 314

ISBN-13: 0470687614

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Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.

Ryanair. SWOT Analysis of the Leading Low Fare Airline
Ryanair. SWOT Analysis of the Leading Low Fare Airline

Author: Irina Düsseldorf

Publisher: GRIN Verlag

Published: 2016-12-29

Total Pages: 23

ISBN-13: 3668370230

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Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,7, , course: Strategic Management, language: English, abstract: Ryanair is Europe’s leading low cost airline and offers the lowest fares on the airline market. But the question is how the small Irish company can count 103,000,000 international passengers in the fiscal year 2015, only 30 years after having been established. Why does Ryanair have a high recognition value for its brand, despite doing the advertising in-house and distributing only by using online channels? What is more, Ryanair does not offer customer loyalty programs, they do not have free drinks or food on-board; they even do not need external cleansing power for their fleet. And why no other low cost airline, like Easyjet or Lufthansa’s subsidiary Germanwings, overtook Ryanair’s competitive advantage to set the prices on the market? Actually they tried, but it still not working. What is so unique about the Irish Airline and how successful they compete with the airlines until today, will be demonstrated further in this assignment using the SWOT analysis.

Michael O'Leary
Michael O'Leary

Author: Alan Ruddock

Publisher: Penguin UK

Published: 2008-03-27

Total Pages: 562

ISBN-13: 0141902493

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Michael O'Leary is a business giant. He transformed Ryanair from a loss-making joke of an Irish carrier into one of the most valuable airlines in the world, and in the process he has revolutionized the very nature of commercial aviation. In this, the first biography of O'Leary, Alan Ruddock portrays the man in three dimensions and examines the business miracle - often talked about but poorly understood - that O'Leary has wrought. 'Ruddock's fast-paced retelling of Ryanair's rise and rise confirms O'Leary's insistence that his success has little to do with the management maxims of business gurus and everything to do with graft and ruthless attention to detail' Observer 'Probably the definitive Ryanair story ... a good read' Sunday Independent 'The fullest and most accurate picture of O'Leary to date' Irish Daily Mail 'Unlike previous books which simply chart the growth of the airline, this one is bound to get under O'Leary's skin because it reveals a great deal about his hugely driven character' Irish Independent 'Ruddock is good on the flavour of the man, a bundle of energy whose two favourite words start with an F and an S (they aren't flower and sugar)' Irish Examiner

Ryanair
Ryanair

Author: Siobhán Creaton

Publisher: White Lion Publishing

Published: 2005

Total Pages: 0

ISBN-13: 9781845130831

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Just a few years ago, Ryanair was a tiny, impoverished airline competing unsuccessfully with Aer Lingus. In 2003, the company was worth more than British Airways. This is the updated story of its meteoric rise, told by both the people who have served the company and also through the eyes of major rivals.

International Strategic Management. The examples of Ryanair, Walt Disney, IKEA and others
International Strategic Management. The examples of Ryanair, Walt Disney, IKEA and others

Author: Laura Marie Greiser

Publisher: GRIN Verlag

Published: 2017-08-22

Total Pages: 32

ISBN-13: 3668508046

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Document from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Business and Information Technology School - The Entrepreneurial University Iserlohn, language: English, abstract: Elaboration of Harvard Business Cases: Ryanair, Walt Disney Company and Pixar Inc., TAV, Aldi, Diageo, The Weather Company, IKEA

Managing Service Operations
Managing Service Operations

Author: Bill Hollins

Publisher: SAGE

Published: 2006-09-18

Total Pages: 312

ISBN-13: 1848604661

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`Bill Hollins continues his practical investigation of design in the service sector. In this new book with Sadie Shinkins, he provides a down to earth approach to an important topic in the field′ - Naomi Gornick, Honorary Professor, University of Dundee Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Throughout, chapters contain pedagogical features that will help students to get the most from the ideas and examples being presented in the book. They include: - Chapter objectives; - Short cases; - Student exercises; - Chapter summaries; - Further reading section; - A glossary of key terms.

Strategic Planning for Travel and Tourism. A Situational Analysis of Ryanair
Strategic Planning for Travel and Tourism. A Situational Analysis of Ryanair

Author:

Publisher: GRIN Verlag

Published: 2022-12-22

Total Pages: 28

ISBN-13: 3346782484

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Research Paper (postgraduate) from the year 2022 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: The purpose of the report is to undertake a situational analysis of Ryanair. The situational analysis will be undertaken through the use of models and frameworks such as STEEPLE, Porter's Five Forces model, McKinsey’s 7S framework and SWOT analysis. Thereafter, the challenges facing Ryanair will be explored. Secondly, the report will provide a logical and clear strategic plan that is linked to the findings of the situational analysis. The strategic plan will be developed to assist Ryanair to keep a competitive advantage and achieve the strategic objectives of the company. Ryanair is an Irish low-cost airline that was founded in 1984. In the 1st year of operation of the airline, over five thousand customers travelled between Ireland and London. By 1989, over 600,000 passengers were travelling via Ryanair. In the initial 4 years of the operation of the company, the company made a combined loss of £20 million. The management of the company changed in 1990 when Michael O’Leary was appointed as the CEO. O’Leary made several changes to Ryanair thus adopting a no-frills operational model as well as the reduction of the routes. In the next 6 years, the fleet was increased to over 21 leading to an increase in customers due to the low prices. Following the deregulation of EU air transportation regulations that restricted the low pricing policy of the firm, the firm took advantage and was able to increase its profitability and market share in low-cost airlines.

Getting to Plan B
Getting to Plan B

Author: John Walker Mullins

Publisher: Harvard Business Press

Published: 2009

Total Pages: 267

ISBN-13: 1422126692

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Unlock better opportunities with a new strategy for reinventing any business model. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. "Getting to Plan B" guides you through specific steps to effectively reinvent your entrepreneurial business model.