Rural Marketing - Environment, Problems
Rural Marketing - Environment, Problems

Author: T.P. Gopalaswamy

Publisher: Vikas Publishing House

Published: 2009-11-01

Total Pages: 266

ISBN-13: 9788125930976

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Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.

Rural Marketing : Focus On Agricultural
Rural Marketing : Focus On Agricultural

Author: Sukhpal Singh

Publisher: Vikas Publishing House

Published: 2009-11

Total Pages: 138

ISBN-13: 8125914420

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The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.

Rural Marketing
Rural Marketing

Author: Awadhesh Kumar Singh

Publisher: New Age International

Published: 2005-12

Total Pages: 11

ISBN-13: 8122416837

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Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.

Rural Tourism and Enterprise
Rural Tourism and Enterprise

Author: Ade Oriade

Publisher: CABI

Published: 2017-05-02

Total Pages: 285

ISBN-13: 1780647492

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Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

" Brand Perception among Rural and Urban Consumers"

Author: Dr. Pramod H. Patil

Publisher: Ashok Yakkaldevi

Published: 2022-08-30

Total Pages: 285

ISBN-13: 1387676164

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The Fast Moving Consumer Goods (FMCG) sector is a cornerstone of the Indian economy and it touches every aspect of human life. It is the fourth largest sector and an important contributor to the Indian economy. This industry is volume-driven and characterized by low margins; it mainly deals with the production, distribution, and marketing of consumer packaged goods and is therefore alternatively called the CPG (Consumer Packaged Goods) industry. The industry is also engaged in the operations, supply chain, and general management of these goods. The FMCG industry provides a wide range of consumables and, therefore, the amount of money circulated against FMCG products is also very high.