Rural Marketing, Environment, Problems and Strategies
Author: T. P. Gopalaswamy
Publisher:
Published: 2010
Total Pages: 13
ISBN-13:
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Author: T. P. Gopalaswamy
Publisher:
Published: 2010
Total Pages: 13
ISBN-13:
DOWNLOAD EBOOKAuthor: T. P. Gopalaswamy
Publisher:
Published: 1999-02-01
Total Pages: 182
ISBN-13: 9788175440203
DOWNLOAD EBOOKAuthor: T.P. Gopalaswamy
Publisher: Vikas Publishing House
Published: 2009-11-01
Total Pages: 266
ISBN-13: 9788125930976
DOWNLOAD EBOOKRural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Author: Sukhpal Singh
Publisher: Vikas Publishing House
Published: 2009-11
Total Pages: 138
ISBN-13: 8125914420
DOWNLOAD EBOOKThe book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.
Author: Nripendra N Sarma
Publisher: Mittal Publications
Published: 2003
Total Pages: 292
ISBN-13: 9788170998761
DOWNLOAD EBOOKAuthor: Awadhesh Kumar Singh
Publisher: New Age International
Published: 2005-12
Total Pages: 11
ISBN-13: 8122416837
DOWNLOAD EBOOKRural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Author: Nitin Raghunath Zaware
Publisher: Archers & Elevators Publishing House
Published:
Total Pages:
ISBN-13: 938324173X
DOWNLOAD EBOOKAuthor: Ade Oriade
Publisher: CABI
Published: 2017-05-02
Total Pages: 285
ISBN-13: 1780647492
DOWNLOAD EBOOKMarketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
Author: Dr. Pramod H. Patil
Publisher: Ashok Yakkaldevi
Published: 2022-08-30
Total Pages: 285
ISBN-13: 1387676164
DOWNLOAD EBOOKThe Fast Moving Consumer Goods (FMCG) sector is a cornerstone of the Indian economy and it touches every aspect of human life. It is the fourth largest sector and an important contributor to the Indian economy. This industry is volume-driven and characterized by low margins; it mainly deals with the production, distribution, and marketing of consumer packaged goods and is therefore alternatively called the CPG (Consumer Packaged Goods) industry. The industry is also engaged in the operations, supply chain, and general management of these goods. The FMCG industry provides a wide range of consumables and, therefore, the amount of money circulated against FMCG products is also very high.
Author:
Publisher: Excel Books India
Published:
Total Pages: 258
ISBN-13: 9350620162
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