Route 66 Roadside Signs and Advertisements

Route 66 Roadside Signs and Advertisements

Author: Joe Sonderman

Publisher: Voyageur Press

Published: 2016-12-01

Total Pages: 144

ISBN-13: 0760351406

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Seeing this panoply of signs splashed across the pages in Route 66 Roadside Signs and Advertisements is almost as good as taking a road trip! You can get your kicks--and pretty much anything else--on Route 66, provided you see the sign that s advertising it! Route 66 Roadside Signs and Advertisements showcases the colorful history of commercial signage along the Mother Road. From kitschy to classy, this book includes photos of early vintage signs as well as modern signs. The vivid photos are organized according to type of establishment the signs are for, such as roadside attractions, motels, restaurants, businesses of ill repute (bars, strip clubs, etc.), and more. While Route 66 Roadside Signs and Advertisements places emphasis on high-quality visuals, it also includes anecdotes and history about the signs that sprang up along the sides of Route 66. The most famous Route 66 signs get center-stage treatment in the book, with two-page spreads accompanied by detailed text. Such signs include icons like the Blue Swallow in Tucumcari, New Mexico, the Munger Moss in Lebanon, Missouri, the U-Drop Inn at Shamrock, Texas, and the El Vado in Albuquerque, New Mexico. Additional information is included, such as background about buzzing neon lights--how these signs are actually made and how they get restored. Each image from this famous American roadway could be a postcard, so allow yourself to be rubbernecked by Route 66 Signs and Advertisements.


American Signs

American Signs

Author: Lisa Mahar-Keplinger

Publisher:

Published: 2002

Total Pages: 284

ISBN-13:

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The roadside sign is an American icon: a glowing evocation of the golden age of the open road. Yet signs, more than nostalgic symbols, are complex pieces of design that reflect signmakers' ambitions and intentions, reveal cultural and economic trends, and stand as evidence of vernacular traditions. American Signs combines text and image to analyze the motel signs of Route 66 -- their concept and influences, typestyle and color choice, form and composition, context and placement. With its insightful writing, clear graphic diagrams, and hundreds of contemporary and historic images, American Signs is a singular reading experience and a groundbreaking study. Book jacket.


Legendary Route 66

Legendary Route 66

Author: Michael Karl Witzel, Gyvel Young-Witzel

Publisher:

Published: 2007

Total Pages: 264

ISBN-13: 9781616731236

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It started in the heartland and originally ended in Los Angeles (not, contrary to myth, at the ocean). It carried truckers crossing the country, Okies fleeing the Dust Bowl, vacationers seeking the sun. It was Americas Main Street, the Mother Road, the Will Rogers Highway, and, at its dangerous curves, Bloody 66. Get your kicks on Route 66 with this wonderfully illustrated tribute to the best-loved highway in this car-loving nation. Michael Witzel shares his expertise and wealth of personal, archive, collector, and contributing photographer images in these pages, offering a nostalgic tour of the charms and oddities of this road through American cultural history. Starting in Chicago and running to Santa Monica, this book highlights the sights along the highway with historic and current photos in then-and-now pairings, and includes Route 66 postcards, road signs, trinkets, maps, brochures, and advertisements. Here we see Route 66 as it was in its heyday and as it is now, the neon glamour of yesterday versus the ghost towns of today. Witzel and his wife, Gyvel Young-Witzel, recount the highways history, its role in popular culture, and its demise, as well as the individual stories of famous sights. Several profiles of those with close ties to the Mother Road, including the woman who played Ruthie Joad in the The Grapes of Wrath film, are included.


Eating Up Route 66

Eating Up Route 66

Author: T. Lindsay Baker

Publisher: University of Oklahoma Press

Published: 2022-10-13

Total Pages: 761

ISBN-13: 0806191619

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From its designation in 1926 to the rise of the interstates nearly sixty years later, Route 66 was, in John Steinbeck’s words, America’s Mother Road, carrying countless travelers the 2,400 miles between Chicago and Los Angeles. Whoever they were—adventurous motorists or Dustbowl migrants, troops on military transports or passengers on buses, vacationing families or a new breed of tourists—these travelers had to eat. The story of where they stopped and what they found, and of how these roadside offerings changed over time, reveals twentieth-century America on the move, transforming the nation’s cuisine, culture, and landscape along the way. Author T. Lindsay Baker, a glutton for authenticity, drove the historic route—or at least the 85 percent that remains intact—in a four-cylinder 1930 Ford station wagon. Sparing us the dust and bumps, he takes us for a spin along Route 66, stopping to sample the fare at diners, supper clubs, and roadside stands and to describe how such venues came and went—even offering kitchen-tested recipes from historic eateries en route. Start-ups that became such American fast-food icons as McDonald’s, Dairy Queen, Steak ’n Shake, and Taco Bell feature alongside mom-and-pop diners with flocks of chickens out back and sit-down restaurants with heirloom menus. Food-and-drink establishments from speakeasies to drive-ins share the right-of-way with other attractions, accommodations, and challenges, from the Whoopee Auto Coaster in Lyons, Illinois, to the piles of “chat” (mining waste) in the Tri-State District of Missouri, Kansas, and Oklahoma, to the perils of driving old automobiles over the Jericho Gap in the Texas Panhandle or Sitgreaves Pass in western Arizona. Describing options for the wealthy and the not-so-well-heeled, from hotel dining rooms to ice cream stands, Baker also notes the particular travails African Americans faced at every turn, traveling Route 66 across the decades of segregation, legal and illegal. So grab your hat and your wallet (you’ll probably need cash) and come along for an enlightening trip down America’s memory lane—a westward tour through the nation’s heartland and history, with all the trimmings, via Route 66.


Route 66

Route 66

Author: Tom Snyder

Publisher: Macmillan

Published: 2000-03-17

Total Pages: 224

ISBN-13: 9780312254179

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Fully revised and expanded New stories-more details -Nearly 30 feet of strip maps -350 towns and attractions -More highway memorabilia -Mini-tours-rentals-discounts -Chicago-L.A. mileage table


Route 66

Route 66

Author: Jim Hinckley

Publisher: Quarto Publishing Group USA

Published: 2017-04-01

Total Pages: 163

ISBN-13: 0760357536

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Take a road trip down the iconic “Mother Road”! Route 66 tells the stories of this highway's people, legends, and funky roadside attractions. Part legend, part nostalgia, part working highway, part touchstone to an America of the past, Route 66 is the only road in the United States so fascinating that both Americans and international visitors read about and may never actually travel. Route 66: America's Longest Small Town takes you on a virtual road trip, telling you about the highway's legends, stories, people, and businesses that are the essence of the Route 66 experience. You will be introduced to the road's past, present, and future, including a nostalgic look at vintage diners, signs, advertisements, and roadside attractions. Featuring all-new photography along the existing and former 2,000-mile route of the highway, this book, from America's foremost Route 66 author, combines the nostalgia of a storied past with the intriguing realities of an evolving present to create an intriguing portrait of the Mother Road of America.


The Zeon Files

The Zeon Files

Author: Mark C. Childs

Publisher: UNM Press

Published: 2016-05-15

Total Pages: 122

ISBN-13: 0826356036

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In the mid-twentieth century Eddie’s Inferno Cocktail Lounge, Bunny Bread, Paris Shoe Shop, and many other businesses throughout New Mexico and the Southwest displayed eye-catching roadside signs created by the Zeon Corporation. These works of commercial art featured unique designs, irregular shapes, dynamic compositions, and neon light. The legendary fiesta dancer at the Albuquerque Terrace drive-in theater, for example, was well-known for the grace of its lines, its enormous size, and its flashing neon skirt. Created during a time before the simplified icons of major chains, many of these culturally significant artworks no longer exist. The Zeon Files rescues these historic artifacts from obscurity, presenting a collection of the working drawings of historic Route 66–era signs. In addition to presenting a visually rich archive, the authors discuss the working methods of design and construction and the craft of drafting techniques during this innovative era of American sign making.


Route 66 Treasures

Route 66 Treasures

Author: Jim Hinckley

Publisher: Voyageur Press

Published: 2013-10-21

Total Pages: 66

ISBN-13: 1610589203

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DIVAs a longstanding cultural icon and beloved vacation destination, U.S. Route 66’s legendary notoriety continues unabated. In fact, thanks to a corps of preservationists dedicated to keeping nostalgia for the road alive, interest in America’s Main Street is actually growing. But modern 66 enthusiasts aren’t the first to spread the word about the Mother Road—in fact, Route 66 has a rich, decades-long history of advertising behind it./divDIV/divDIVIt’s been more than half a century since Route 66 functioned as a major cross-country thoroughfare, but following its displacement by the U.S. Interstate system in the 1950s, advertising ephemera used to promote Route 66 motels, diners, souvenir shops, and the road itself became highly sought-after collectibles. In Route 66 Treasures, author Jim Hinckley’s unique new look at the road examines it through the lens of those promotional and advertising efforts, going so far as to include 15 pieces of fabulous removable facsimile memorabilia—as among them diner menus, cocktail napkins, paper coasters, window decals, postcards, brochures, and more—each enclosed in its own vellum envelope. Hinckley’s chronological history provides a richly illustrated and thoughtful review of Route 66 promotion through the decades in each of the eight states through which it travels./divDIVAn utterly new look at the Mother Road, Route 66 Treasures offers a rare collectible archive for the growing hordes of 66 enthusiasts./div


All the Facts

All the Facts

Author: James W. Cortada

Publisher: Oxford University Press

Published: 2016-03-16

Total Pages: 657

ISBN-13: 0190460687

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All the Facts presents a history of the role of information in the United States since 1870, when the nation began a nearly 150-year period of economic prosperity and technological and scientific transformations. James Cortada argues that citizens and their institutions used information extensively as tools to augment their work and private lives and that they used facts to help shape how the nation evolved during these fourteen decades. He argues that information's role has long been a critical component of the work, play, culture, and values of this nation, and no more so than during the twentieth century when its function in society expanded dramatically. While elements of this story have been examined by thousands of scholars---such as the role of radio, newspapers, books, computers, and the Internet, about such institutions as education, big business, expanded roles of governments from town administration to the state house, from agriculture to the services and information industries---All the Facts looks at all of these elements holistically, providing a deeper insight into the way the United States evolved over time. An introduction and 11 chapters describe what this information ecosystem looked like, how it evolved, and how it was used. For another vast layer of information about this subject the reader is directed to the detailed bibliographic essay in the back of this book. It includes a narrative history, case studies in the form of sidebars, and stories illustrating key points. Readers will find, for example, the story of how the US postal system helped create today's information society, along with everything from books and newspapers to TV, computers, and the Internet. The build-up to what many today call the Information Age took a long time to achieve and continues to build momentum. The implications for the world, and not just for the United States, are as profound as any mega-trend one could identify in the history of humankind. All the Facts presents this development thoroughly in an easy-to-digest format that any lover of history, technology, or the history of information and business will enjoy.