Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Author: Foued Cheriet

Publisher: John Wiley & Sons

Published: 2020-11-17

Total Pages: 304

ISBN-13: 1786305283

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This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.


REVOLUTIONARY ENOLOGY

REVOLUTIONARY ENOLOGY

Author: DAVID SANDUA

Publisher: David Sandua

Published: 2023-12-07

Total Pages: 220

ISBN-13:

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"Revolutionary Enology" immerses the reader in the exciting world of modern winemaking, revealing how technology and innovation are transforming this ancient tradition. From advanced fermentation techniques to sustainable winemaking practices, the book explores the advances that are improving the quality, taste and sustainability of wines. With a focus on new grape varieties, pest control, and advanced vineyard management, this work is a testament to the dynamism and creativity in contemporary enology, offering a fresh and insightful look at the art and science of winemaking.


Grapevine in a Changing Environment

Grapevine in a Changing Environment

Author: Hernâni Gerós

Publisher: John Wiley & Sons

Published: 2015-10-05

Total Pages: 400

ISBN-13: 111873601X

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Grapes (Vitis spp.) are economically the most important fruit species in the world. Over the last decades many scientific advances have led to understand more deeply key physiological, biochemical, and molecular aspects of grape berry maturation. However, our knowledge on how grapevines respond to environmental stimuli and deal with biotic and abiotic stresses is still fragmented. Thus, this area of research is wide open for new scientific and technological advancements. Particularly, in the context of climate change, viticulture will have to adapt to higher temperatures, light intensity and atmospheric CO2 concentration, while water availability is expected to decrease in many viticultural regions, which poses new challenges to scientists and producers. With Grapevine in a Changing Environment, readers will benefit from a comprehensive and updated coverage on the intricate grapevine defense mechanisms against biotic and abiotic stress and on the new generation techniques that may be ultimately used to implement appropriate strategies aimed at the production and selection of more adapted genotypes. The book also provides valuable references in this research area and original data from several laboratories worldwide. Written by 63 international experts on grapevine ecophysiology, biochemistry and molecular biology, the book is a reference for a wide audience with different backgrounds, from plant physiologists, biochemists and graduate and post-graduate students, to viticulturists and enologists.