Rocket
Author:
Publisher:
Published: 2018
Total Pages: 8
ISBN-13:
DOWNLOAD EBOOKPosts
Rocket: Eight Lessons to Secure Infinite Growth
Author: Michael J. Silverstein
Publisher: McGraw Hill Professional
Published: 2015-10-06
Total Pages: 321
ISBN-13: 1259585433
DOWNLOAD EBOOKRocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop—including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to: • Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space • Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment • Deliver all the core benefits of a particular demand space in your product—from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement • Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.
Rocket: Eight Lessons to Secure Infinite Growth
Author: Dylan Bolden
Publisher: McGraw-Hill Education
Published: 2015-10-06
Total Pages: 320
ISBN-13: 9781259585425
DOWNLOAD EBOOKRocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop—including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to: • Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space • Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment • Deliver all the core benefits of a particular demand space in your product—from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement • Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.
Summary of Rocket – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
Published: 2022-11-27
Total Pages: 14
ISBN-13:
DOWNLOAD EBOOKThe summary of Rocket – Eight Lessons to Secure Infinite Growth presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The documentary Rocket provides an insider's perspective on the success of companies such as Starbucks and Victoria's Secret, whose meteoric rise had nothing to do with luck. The proven science of building a brand is discussed in these blinks. Companies like these have used this science to propel themselves to such impressive growth and immense success. Rocket summary includes the key points and important takeaways from the book Rocket by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Corporate Strategy
Author: Ulrich Pidun
Publisher: Springer
Published: 2019-06-03
Total Pages: 285
ISBN-13: 3658254262
DOWNLOAD EBOOKThis textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. “Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way: • Corporate ambition and capabilities • Corporate portfolio analysis • Corporate growth and portfolio strategy • Managing and transforming the corporate profile • Corporate parenting strategy and organization • Corporate financial strategy • Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.
The Three Signs of a Miserable Job
Author: Patrick M. Lencioni
Publisher: John Wiley & Sons
Published: 2010-06-03
Total Pages: 193
ISBN-13: 0470893990
DOWNLOAD EBOOKA bestselling author and business guru tells how to improve your job satisfaction and performance. In his sixth fable, bestselling author Patrick Lencioni takes on a topic that almost everyone can relate to: the causes of a miserable job. Millions of workers, even those who have carefully chosen careers based on true passions and interests, dread going to work, suffering each day as they trudge to jobs that make them cynical, weary, and frustrated. It is a simple fact of business life that any job, from investment banker to dishwasher, can become miserable. Through the story of a CEO turned pizzeria manager, Lencioni reveals the three elements that make work miserable -- irrelevance, immeasurability, and anonymity -- and gives managers and their employees the keys to make any job more fulfilling. As with all of Lencioni?s books, this one is filled with actionable advice you can put into effect immediately. In addition to the fable, the book includes a detailed model examining the three signs of job misery and how they can be remedied. It covers the benefits of managing for job fulfillment within organizations -- increased productivity, greater retention, and competitive advantage -- and offers examples of how managers can use the applications in the book to deal with specific jobs and situations. Patrick Lencioni (San Francisco, CA) is President of The Table Group, a management consulting firm specializing in executive team development and organizational health. As a consultant and keynote speaker, he has worked with thousands of senior executives and executive teams in organizations ranging from Fortune 500 companies to high-tech startups to universities and nonprofits. His clients include AT&T, Bechtel, Boeing, Cisco, Sam?s Club, Microsoft, Mitsubishi, Allstate, Visa, FedEx, New York Life, Sprint, Novell, Sybase, The Make-A-Wish Foundation, and the U.S. Military Academy at West Point. Lencioni is the author of six bestselling books, including The Five Dysfunctions of a Team. He previously worked for Oracle, Sybase, and the management consulting firm Bain & Company.
Entrepreneurs in Pharmacy
Author: George S. Zorich
Publisher: Outskirts Press
Published: 2017-10-11
Total Pages: 355
ISBN-13: 143279583X
DOWNLOAD EBOOK"Zorich has written an exciting, inspiring book that says, ‘Pharmacists, set no limits for yourself.’ “In vivid detail he lays out career paths for many leaders in healthcare. Each tells their tale of no limits. The stories will make you believe in yourself and believe you can change the world for the better and find a road to riches. Everyone graduating from pharmacy school should read this book and set a new high goal." —Michael Silverstein, author of Rocket: Eight Lessons to Secure Infinite Growth; The $10 Trillion Prize: Captivating the Newly Affluent in China and India; and others Pharmacists are experts in drugs, and drugs are an expensive and vital part of the total healthcare picture. Business ideas and concepts, along with solutions to future roadblocks and issues in healthcare are out there waiting. Entrepreneurs in Pharmacy and Other Leaders examines the careers of ten pharmacy entrepreneurs who took a leap of faith when opportunity presented itself, illustrating that there is no reason pharmacy cannot have even more entrepreneurs in the future. The pharmacy degree should be thought of as a limitless degree. And while taking that leap into entrepreneurship may not be for everyone, for some it can be the beginning of a journey toward unlimited challenges and excitement.
Good Economics for Hard Times
Author: Abhijit V. Banerjee
Publisher: PublicAffairs
Published: 2019-11-12
Total Pages: 398
ISBN-13: 1541762878
DOWNLOAD EBOOKThe winners of the Nobel Prize show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change--these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there--what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable. In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.
New World, Inc.
Author: John Butman
Publisher: Little, Brown
Published: 2018-03-20
Total Pages: 432
ISBN-13: 0316307874
DOWNLOAD EBOOKThree generations of English merchant adventurers-not the Pilgrims, as we have so long believed-were the earliest founders of America. Profit-not piety-was their primary motive. Some seventy years before the Mayflower sailed, a small group of English merchants formed "The Mysterie, Company, and Fellowship of Merchant Adventurers for the Discovery of Regions, Dominions, Islands, and Places Unknown," the world's first joint-stock company. Back then, in the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and it had begun to face a daunting array of social, commercial, and political problems. Struggling with a single export-woolen cloth-the merchants were forced to seek new markets and trading partners, especially as political discord followed the straitened circumstances in which so many English people found themselves. At first they headed east, and dreamed of Cathay-China, with its silks and exotic luxuries. Eventually, they turned west, and so began a new chapter in world history. The work of reaching the New World required the very latest in navigational science as well as an extraordinary appetite for risk. As this absorbing account shows, innovation and risk-taking were at the heart of the settlement of America, as was the profit motive. Trade and business drove English interest in America, and determined what happened once their ships reached the New World. The result of extensive archival work and a bold interpretation of the historical record, New World, Inc. draws a portrait of life in London, on the Atlantic, and across the New World that offers a fresh analysis of the founding of American history. In the tradition of the best works of history that make us reconsider the past and better understand the present, Butman and Targett examine the enterprising spirit that inspired European settlement of America and established a national culture of entrepreneurship and innovation that continues to this day.
The Sticking Point Solution
Author: Jay Abraham
Publisher: ReadHowYouWant.com
Published: 2010-06
Total Pages: 354
ISBN-13: 1458778304
DOWNLOAD EBOOKBusinesses can plateau, stall, OR stagnatewithout the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and ...
