Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
At the intersection of metaphysics and social theory, this book presents and examines Adorno's unusual concept of possibility and aims to answer how we are to articulate the possibility of a redeemed life without lapsing into a vague and naïve utopianism.
Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.
An impulsive word can start a war. A timely word can stop one. A simple act of friendship can change the course of history. Cliopher Mdang is the personal secretary of the Last Emperor of Astandalas, the Lord of Rising Stars, the Lord Magus of Zunidh, the Sun-on-Earth, the god. He has spent more time with the Emperor of Astandalas than any other person. He has never once touched his lord. He has never called him by name. He has never initiated a conversation. One day Cliopher invites the Sun-on-Earth home to the proverbially remote Vangavaye-ve for a holiday. The mere invitation could have seen Cliopher executed for blasphemy. The acceptance upends the world. Lays of the Hearth-Fire #1.
Welcome to the far-future City, a post-scarcity Utopia with no disease, no war, and no want. The people worship AIs as gods through ritualized sex, and in return, the gods provide anything anyone could ever want from Providers in every room. But in this City, the gods demand a price for their benevolence. They make use of those who worship them, for in a place with no scarcity and no money, the only thing you have to bargain with is your body. Three very different women embark on three separate paths to become the Sacrifice to, and Avatar of, their gods. The lives of each of these women will be forever altered by their experiences.
"One of the best fantasies of the year." - Buzzfeed "Riveting, passionate, and full of high stakes danger." —Tamora Pierce, #1 New York Times bestselling author Emily Thiede's exciting fantasy debut, This Vicious Grace, the first in The Last Finestra duology, will keep readers turning the pages until the devastating conclusion and leave them primed for more! Three weddings. Three funerals. Alessa’s gift from the gods is supposed to magnify a partner’s magic, not kill every suitor she touches. Now, with only weeks left until a hungry swarm of demons devours everything on her island home, Alessa is running out of time to find a partner and stop the invasion. When a powerful priest convinces the faithful that killing Alessa is the island’s only hope, her own soldiers try to assassinate her. Desperate to survive, Alessa hires Dante, a cynical outcast marked as a killer, to become her personal bodyguard. But as rebellion explodes outside the gates, Dante’s dark secrets may be the biggest betrayal. He holds the key to her survival and her heart, but is he the one person who can help her master her gift or destroy her once and for all? Don't miss the thrilling conclusion to The Last Finestra duology, This Cursed Light— out now wherever books are sold!
From the 1920s to the eve of the Pacific War in 1941, more than 50,000 young second-generation Japanese Americans (Nisei) embarked on transpacific journeys to the Japanese Empire, putting an ocean between themselves and pervasive anti-Asian racism in the American West. Born U.S. citizens but treated as unwelcome aliens, this contingent of Japanese Americans--one in four U.S.-born Nisei--came in search of better lives but instead encountered a world shaped by increasingly volatile relations between the U.S. and Japan. Based on transnational and bilingual research in the United States and Japan, Michael R. Jin recuperates the stories of this unique group of American emigrants at the crossroads of U.S. and Japanese empire. From the Jim Crow American West to the Japanese colonial frontiers in Asia, and from internment camps in America to Hiroshima on the eve of the atomic bombing, these individuals redefined ideas about home, identity, citizenship, and belonging as they encountered multiple social realities on both sides of the Pacific. Citizens, Immigrants, and the Stateless examines the deeply intertwined histories of Asian exclusion in the United States, Japanese colonialism in Asia, and volatile geopolitical changes in the Pacific world that converged in the lives of Japanese American migrants.
The dynamo team behind Llama Destroys the World continue their delightful and hilarious ghostly hijinks in their early reader graphic novel series, perfect for fans of Elephant & Piggie and Narwhal & Jelly. Fitz and Cleo are: - Siblings (the closest) - Ghosts (the friendliest) - Best friends (the tightest) - Cat owners (Mister Boo approves...of Cleo) - And now bandmates (only the gnarliest!), writers (watch out Hemingway!), filmmakers (auteurs), artists (the list goes on?!)... These two know how to keep spirits high and the good times rolling! In their first-ever second book, join the most adorable apparitions this way of the afterlife through ten gut-busting creative farces, including flexing their storytelling muscles with ghost stories, songwriting, and directing their first film.
