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Author: Dennis L. Wilcox
Publisher: Prentice Hall
Published: 2013
Total Pages: 0
ISBN-13: 9780205211678
DOWNLOAD EBOOKWith real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
Author: Dennis L. Wilcox
Publisher: Allyn & Bacon
Published: 2012-08-23
Total Pages: 528
ISBN-13: 9780205250226
DOWNLOAD EBOOKALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This 12 month access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book! This access code card is only available packaged with a new textbook and at no additional cost. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com. The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
Published: 2013-03-18
Total Pages: 417
ISBN-13: 0205912745
DOWNLOAD EBOOK-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Author: Dennis L Wilcox
Publisher: Pearson
Published: 2018-08-03
Total Pages: 9998
ISBN-13: 9780135197516
DOWNLOAD EBOOKREVEL(TM) for Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. Authors Dennis Wilcox, Glen Cameron, and Bryan Reber reference landmark studies and time-honored public relations techniques throughout. The writing is geared to undergraduates, and many colorful charts and photos enhance major concepts. REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course and to better connect with students. NOTE: This Revel Combo Access pack includes a Revel access code plus a loose-leaf print reference (delivered by mail) to complement your Revel experience. In addition to this access code, you will need a course invite link, provided by your instructor, to register for and use Revel.
Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
Published: 2013-03-18
Total Pages: 625
ISBN-13: 020589724X
DOWNLOAD EBOOKThis is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Author: Harry F. Wolcott
Publisher: SAGE
Published: 2009
Total Pages: 209
ISBN-13: 1412970113
DOWNLOAD EBOOKUsing lively examples and friendly tips gleaned from his own and other researchers' experiences, and a warm, reflective writing style, Harry F Wolcott offers readers suggestions for writing up qualitative research.
Author: Dennis L. Wilcox
Publisher: Pearson
Published: 2015-07-09
Total Pages: 624
ISBN-13: 9780134003689
DOWNLOAD EBOOKREVEL(tm) for Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. Authors Dennis Wilcox, Glen Cameron, and Bryan Reber reference landmark studies and time-honored public relations techniques throughout. The writing is geared to undergraduates, and many colorful charts and photos enhance major concepts. REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.
Author: Dennis L. Wilcox
Publisher: Allyn & Bacon
Published: 2005
Total Pages: 600
ISBN-13:
DOWNLOAD EBOOKPublic Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.
Author: Nancy Lorraine Thompson
Publisher: Metropolitan Museum of Art
Published: 2007
Total Pages: 218
ISBN-13: 1588392228
DOWNLOAD EBOOKA complete introduction to the rich cultural legacy of Rome through the study of Roman art ... It includes a discussion of the relevance of Rome to the modern world, a short historical overview, and descriptions of forty-five works of art in the Roman collection organized in three thematic sections: Power and Authority in Roman Portraiture; Myth, Religion, and the Afterlife; and Daily Life in Ancient Rome. This resource also provides lesson plans and classroom activities."--Publisher website.
Author: Daniel J. Czitrom
Publisher: Univ of North Carolina Press
Published: 2010-02-03
Total Pages: 269
ISBN-13: 0807899208
DOWNLOAD EBOOKIn a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments of domination and exploitation.
