Promotion in the Merchandising Environment
Promotion in the Merchandising Environment

Author: Kristen K. Swanson

Publisher: Bloomsbury Publishing USA

Published: 2015-09-24

Total Pages: 432

ISBN-13: 1628921579

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The third edition of Promotion in the Merchandising Environment explains the process of promotion and describes the promotion tools available for creating successful campaigns. This edition focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing online retailing, interactive and social media and the overall impact of the technology on all areas of promotion. Swanson and Everett combine coverage of print and broadcast media in a traditional media chapter, with greater emphasis on the rise of digital media in retail advertisement and promotion. With updated examples of retail advertisement and promotion activities and concepts in each chapter plus new, full color artwork throughout the book, readers will gain a full understanding of how to create a successful promotion campaign for retail merchandising products. New to This Edition: - Updated chapter opening vignettes and supporting color images of current and timeless examples - New Chapter 3 "Tools of Creativity" explains how the principles and elements of design are used in promotional activities and illuminates the creative relationship between the fashion retailer and advertising agencies - New Chapter 8 "Digital Media" covers interactive online retailing and social media such as Facebook, Twitter, Instagram, and Pinterest and the overall impact of the internet on all areas of promotion - 60% new photos and advertisements plus updated charts and graphs - New illustrated case study boxes in each chapter - "Ethical Issues" and "Social Impact" sidebars throughout chapters - Streamlined coverage from 17 to 14 chapters makes text more concise

Retail Advertising and Promotion
Retail Advertising and Promotion

Author: Jay Diamond

Publisher: Fairchild Books

Published: 2011-03-17

Total Pages: 0

ISBN-13: 9781563678981

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Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

Retail Fashion Promotion and Advertising
Retail Fashion Promotion and Advertising

Author: Mary Frances Drake

Publisher: Prentice Hall

Published: 1992

Total Pages: 354

ISBN-13: 9780023300295

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Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.

Marketing Your Retail Store in the Internet Age
Marketing Your Retail Store in the Internet Age

Author: Bob Negen

Publisher: Wiley + ORM

Published: 2010-12-28

Total Pages: 249

ISBN-13: 1118044703

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If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

Fashion Sales Promotion
Fashion Sales Promotion

Author: Pamela M. Phillips

Publisher: Pearson College Division

Published: 1996

Total Pages: 225

ISBN-13: 9780133627992

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In this Second Edition, Phillips attempts to—(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together—all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.

Retail Marketing Strategy
Retail Marketing Strategy

Author: Constant Berkhout

Publisher: Kogan Page Publishers

Published: 2015-11-03

Total Pages: 296

ISBN-13: 0749476923

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Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.

Fashion Marketing & Merchandising
Fashion Marketing & Merchandising

Author: Mary G. Wolfe

Publisher: Goodheart-Wilcox Publisher

Published: 2018-02-21

Total Pages: 0

ISBN-13: 9781635631494

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"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."

Retail Marketing and Branding
Retail Marketing and Branding

Author: Jesko Perrey

Publisher: John Wiley & Sons

Published: 2013-01-02

Total Pages: 269

ISBN-13: 1118489519

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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters