This book introduces a new approach, denoted RMM, for an empirical modeling of a response variation, relating to both systematic variation and random variation. In the book, the developer of RMM discusses the required properties of empirical modeling and evaluates how current approaches conform to these requirements. In addition, he explains the motivation for the development of the new methodology, introduces in detail the new approach and its estimation procedures, and shows how it may provide an excellent alternative to current approaches for empirical modeling (like Generalized Linear Modeling, GLM). The book also demonstrates that a myriad of current relational models, developed independently in various engineering and scientific disciplines, are in fact special cases of the RMM model, and so are many current statistical distributions, transformations and approximations.
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
This comprehensive Handbook focuses on the most used polytomous item response theory (IRT) models. These models help us understand the interaction between examinees and test questions where the questions have various response categories. The book reviews all of the major models and includes discussions about how and where the models originated, conceptually and in practical terms. Diverse perspectives on how these models can best be evaluated are also provided. Practical applications provide a realistic account of the issues practitioners face using these models. Disparate elements of the book are linked through editorial sidebars that connect common ideas across chapters, compare and reconcile differences in terminology, and explain variations in mathematical notation. These sidebars help to demonstrate the commonalities that exist across the field. By assembling this critical information, the editors hope to inspire others to use polytomous IRT models in their own research so they too can achieve the type of improved measurement that such models can provide. Part 1 examines the most commonly used polytomous IRT models, major issues that cut across these models, and a common notation for calculating functions for each model. An introduction to IRT software is also provided. Part 2 features distinct approaches to evaluating the effectiveness of polytomous IRT models in various measurement contexts. These chapters appraise evaluation procedures and fit tests and demonstrate how to implement these procedures using IRT software. The final section features groundbreaking applications. Here the goal is to provide solutions to technical problems to allow for the most effective use of these models in measuring educational, psychological, and social science abilities and traits. This section also addresses the major issues encountered when using polytomous IRT models in computerized adaptive testing. Equating test scores across different testing contexts is the focus of the last chapter. The various contexts include personality research, motor performance, health and quality of life indicators, attitudes, and educational achievement. Featuring contributions from the leading authorities, this handbook will appeal to measurement researchers, practitioners, and students who want to apply polytomous IRT models to their own research. It will be of particular interest to education and psychology assessment specialists who develop and use tests and measures in their work, especially researchers in clinical, educational, personality, social, and health psychology. This book also serves as a supplementary text in graduate courses on educational measurement, psychometrics, or item response theory.
Discover the Latest Statistical Approaches for Modeling Exposure-Response RelationshipsWritten by an applied statistician with extensive practical experience in drug development, Exposure-Response Modeling: Methods and Practical Implementation explores a wide range of topics in exposure-response modeling, from traditional pharmacokinetic-pharmacody
Constructing Measures introduces a way to understand the advantages and disadvantages of measurement instruments, how to use such instruments, and how to apply these methods to develop new instruments or adapt old ones. The book is organized around the steps taken while constructing an instrument. It opens with a summary of the constructive steps involved. Each step is then expanded on in the next four chapters. These chapters develop the "building blocks" that make up an instrument--the construct map, the design plan for the items, the outcome space, and the statistical measurement model. The next three chapters focus on quality control. They rely heavily on the calibrated construct map and review how to check if scores are operating consistently and how to evaluate the reliability and validity evidence. The book introduces a variety of item formats, including multiple-choice, open-ended, and performance items; projects; portfolios; Likert and Guttman items; behavioral observations; and interview protocols. Each chapter includes an overview of the key concepts, related resources for further investigation and exercises and activities. Some chapters feature appendices that describe parts of the instrument development process in more detail, numerical manipulations used in the text, and/or data results. A variety of examples from the behavioral and social sciences and education including achievement and performance testing; attitude measures; health measures, and general sociological scales, demonstrate the application of the material. An accompanying downloadable resources feature control files, output, and a data set to allow readers to compute the text's exercises and create new analyses and case archives based on the book's examples so the reader can work through the entire development of an instrument. Constructing Measures is an ideal text or supplement in courses on item, test, or instrument development, measurement, item response theory, or rasch analysis taught in a variety of departments including education and psychology. The book also appeals to those who develop instruments, including industrial/organizational, educational, and school psychologists, health outcomes researchers, program evaluators, and sociological measurers. Knowledge of basic descriptive statistics and elementary regression is recommended.
The modeling of item response data is governed by item response theory, also referred to as modern test theory. The eld of inquiry of item response theory has become very large and shows the enormous progress that has been made. The mainstream literature is focused on frequentist statistical methods for - timating model parameters and evaluating model t. However, the Bayesian methodology has shown great potential, particularly for making further - provements in the statistical modeling process. The Bayesian approach has two important features that make it attractive for modeling item response data. First, it enables the possibility of incorpor- ing nondata information beyond the observed responses into the analysis. The Bayesian methodology is also very clear about how additional information can be used. Second, the Bayesian approach comes with powerful simulation-based estimation methods. These methods make it possible to handle all kinds of priors and data-generating models. One of my motives for writing this book is to give an introduction to the Bayesian methodology for modeling and analyzing item response data. A Bayesian counterpart is presented to the many popular item response theory books (e.g., Baker and Kim 2004; De Boeck and Wilson, 2004; Hambleton and Swaminathan, 1985; van der Linden and Hambleton, 1997) that are mainly or completely focused on frequentist methods. The usefulness of the Bayesian methodology is illustrated by discussing and applying a range of Bayesian item response models.
Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results
Ordinal measures provide a simple and convenient way to distinguish among possible outcomes. The book provides practical guidance on using ordinal outcome models.
First thorough treatment of multidimensional item response theory Description of methods is supported by numerous practical examples Describes procedures for multidimensional computerized adaptive testing
