Research methods. Uses and limitations of questionnaires, interviews, and case studies
Research methods. Uses and limitations of questionnaires, interviews, and case studies

Author: Ben Beiske

Publisher: GRIN Verlag

Published: 2003-07-17

Total Pages: 22

ISBN-13: 3638205622

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Seminar paper from the year 2002 in the subject Didactics - Business economics, Economic Pedagogy, grade: 2.2 (B), University of Manchester (Manchester School of Management), language: English, abstract: At the beginning of any type of research, it is paramount for the researcher to determine the most appropriate methodology to carry out the study. While factors such as time and costs certainly play an important part in deciding how to approach a particular research problem, the subject of the research itself should ultimately determine the methods used. A good researcher will evaluate all available options prior to making a decision as to which methods to adapt in the light of being the most useful for the study at hand. This paper will focus on describing a variety of methods, namely questionnaires, interviews, and case studies. Each chapter will give a brief introduction about the method, and then highlight the main strengths and limitations of each approach. Attention is also given to induction, which is defined as a data-driven approach to research, while deduction is seen as theory-driven. As such, the notion of data-driven versus theory-driven will be explored briefly for each method.

Encyclopedia of Survey Research Methods
Encyclopedia of Survey Research Methods

Author: Paul J. Lavrakas

Publisher: SAGE Publications

Published: 2008-09-12

Total Pages: 1073

ISBN-13: 150631788X

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To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

The SAGE Encyclopedia of Communication Research Methods
The SAGE Encyclopedia of Communication Research Methods

Author: Mike Allen

Publisher: SAGE Publications

Published: 2017-04-11

Total Pages: 2013

ISBN-13: 1483381420

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Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Handbook of EHealth Evaluation
Handbook of EHealth Evaluation

Author: Francis Yin Yee Lau

Publisher:

Published: 2016-11

Total Pages: 487

ISBN-13: 9781550586015

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To order please visit https://onlineacademiccommunity.uvic.ca/press/books/ordering/

Modernizing the Academic Teaching and Research Environment
Modernizing the Academic Teaching and Research Environment

Author: Jorge Marx Gómez

Publisher: Springer

Published: 2018-03-30

Total Pages: 216

ISBN-13: 331974173X

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This book constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for the whole research journey. It is a must-read for all researchers who need to understand the basics of business research, from identifying research topics, to planning and organizing the research process, and selecting the most appropriate methodology for the topic at hand. This book also provides insights on how to avoid common pitfalls in business research and outlines the research skills needed to write a fine piece of research. In order to capture the innovative element of research, the book also highlights methods for thinking outside the box. It also stresses the importance of respecting ethics while conducting business research. Lastly, it presents important cases and provides hands-on training for preparing survey tools. Readers looking to master business research won’t want to miss out on this unique and insightful book.

Social Science Research
Social Science Research

Author: Anol Bhattacherjee

Publisher: CreateSpace

Published: 2012-04-01

Total Pages: 156

ISBN-13: 9781475146127

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This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

The Blackwell Guide to Research Methods in Bilingualism and Multilingualism
The Blackwell Guide to Research Methods in Bilingualism and Multilingualism

Author: Li Wei

Publisher: John Wiley & Sons

Published: 2009-02-18

Total Pages: 424

ISBN-13: 1444301136

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As globalization has increased awareness of the extent of language contact and linguistic diversity, questions concerning bilingualism and multilingualism have taken on an increasing importance from both practical and scholarly points of view. Written by leading experts and practitioners in the field, The Blackwell Guide to Research Methods in Bilingualism and Multilingualism: Highlights the interdisciplinary nature of research on bilingualism and multilingualism and offers a practical guide to the procedures and tools for collecting and analyzing data Specifically addresses methodological issues, discussing research topics, core concepts and approaches, and the methods and techniques available Links theory to method, and to data, and answers a real need for a know-how volume on bilingualism and multilingualism that deals with its methodology in a systematic and coherent way

Analysing Qualitative Data in Psychology
Analysing Qualitative Data in Psychology

Author: Evanthia Lyons

Publisher: SAGE

Published: 2007-10-25

Total Pages: 306

ISBN-13: 0857024345

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Analysing Qualitative Data in Psychology equips students and researchers in psychology and the social sciences to carry out qualitative data analysis, focusing on four major methods (grounded theory, interpretative phenomenological analysis, discourse analysis and narrative analysis). Assuming no prior knowledge of qualitative research, chapters on the nature, assumptions and practicalities of each method are written by acknowledged experts. To help students and researchers make informed methodological choices about their own research the book addresses data collection and the writing up of research using each method, while providing a sustained comparison of the four methods, backed up with authoritative analyses using the different methods.

Principles of Social Research Methodology
Principles of Social Research Methodology

Author: M. Rezaul Islam

Publisher: Springer Nature

Published: 2022-10-26

Total Pages: 506

ISBN-13: 9811954410

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This book is a definitive, comprehensive understanding to social science research methodology. It covers both qualitative and quantitative approaches. The book covers the entire research process, beginning with the conception of the research problem to publication of findings. The text combines theory and practical application to familiarize the reader with the logic of research design, the logic and techniques of data analysis, and the fundamentals and implications of various data collection techniques. Organized in seven sections and easy to read chapters, the text emphasizes the importance of clearly defined research questions and well-constructed practical explanations and illustrations. A key contribution to the methodology literature, the book is an authoritative resource for policymakers, practitioners, graduate and advanced research students, and educators in all social science disciplines.

Conducting Case Study Research for Business and Management Students
Conducting Case Study Research for Business and Management Students

Author: Bill Lee

Publisher: SAGE

Published: 2017-10-23

Total Pages: 137

ISBN-13: 1473934400

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In Case Study Research, Bill Lee and Mark Saunders describe the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. They also demonstrate the flexibility that case designs offer, and challenges the myths surrounding this approach. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.