This study presents a student-friendly introduction to the principal research methodology techniques of psychology. Using a narrative approach, the text explains the complexities of research and the vital role it has played in the development of the field.
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
This market-leading text emphasizes future consumers of psychological research, uses real-world examples drawn from popular media, and develops students’ critical-thinking skills as they become systematic interrogators of information in their everyday lives.
Do you want to give your students more practice with research methods and statistics outside of class? Then the Student Study Guide With IBM® SPSS® Workbook for Research Methods, Statistics, and Applications, Second Edition, is for you. Written by Kathrynn A. Adams and Eva K. Lawrence, this study guide accompanies the new second edition of Research Methods, Statistics, and Applications and provides instructions for performing statistical calculations in IBM® SPSS® along with additional exercises to reinforce concepts in the text. It follows the main text chapter by chapter to provide for easy assigning and studying. Bundle it with Research Methods, Statistics, and Applications, 2e and save! ISBN: 978-1-5443-3016-7
The second edition of Haslam and McGarty′s best-selling textbook, Research Methods and Statistics in Psychology, provides students with a highly readable and comprehensive introduction to conducting research in psychology. The book guides readers through the range of choices involved in design, analysis, and presentation and is supplemented by a range of practical learning features both inside the book and online. These draw on the authors′ extensive experience as frontline researchers, and provide step-by-step guides to quantitative and qualitative methods and analyses. Written in an accessible and engaging style, this text encourages deep engagement with its subject matter and is designed to inspire students to feel passionate for the research process as a whole. This second edition offers: A comprehensive guide to the process of conducting psychological research from the ground up — covering multiple methodologies, experimental and survey design, data analysis, ethics, and report writing An extensive range of quantitative methods together with detailed step-by-step guides to running analyses using SPSS Extended coverage of qualitative methods ‘Research Bites’ in every chapter: thought-provoking examples of issues raised by contemporary society and research An extensive range of additional learning aids in the textbook to help reinforce learning and revision A host of on-line resources for instructors and students available on publication at www.sagepub.co.uk/haslamandmcgarty2e. Electronic inspection copies are available for instructors.
Presents the complete idiot's guide to collecting research including advice on drafting a document, summarizing and paraphrasing, primary and secondary sources, and plagiarism.
This second edition has been substantially revised and expanded to form a truly comprehensive, practical guide to research methods and statistical analysis. The text retains the successful student-centred approach, assuming no background knowledge. Logically and intuitively organised, the book introduces key terms and concepts, progressing through the process of selecting a study and analysing results right through to the final point of preparing a report. This edition has been extensively revised to offer more detailed coverage - including more depth on topics such as power, meta-analysis, ethics, the literature review, questionnaire design, small sample research, and graphing techniques. Coverage of qualitative methods has been expanded to include more on software tools and IPA. The book offers a range of support focused on essential concepts, practicalities, and a new feature to highlight important research from the scientific literature. The examples have been increased and updated to help clarify concepts and further support the reader in developing both a conceptual and practical understanding of research and analysis. The book relates to the most recent version of PASW statistics (previously SPSS).
For every chapter, the Study Guide will include a "Preview" and "At A Glance" sections (both provide an overview of and objectives for the chapter). Each major topic includes a progress test, comprised of multiple-choice, matching, and/or true/false questions. The Guide also contains "Graphic Organizers," which encourage students to complete graphs, charts, and flow diagrams that ultimately provide a visual synopsis of text material. End-of-chapter material includes "Something To Think About" sections, which contain thought provoking questions designed to encourage critical thinking and application of the material.
Student Study Guide With IBM® SPSS® Workbook for Research Methods, Statistics, and Applications 3e gives students opportunities to practice and apply their knowledge. Written by the authors of the main text, this study guide follows the textbook and offers practice quizzes, in-depth exercises, research application questions, and instructions and exercises for SPSS.