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Author: Jakobsen, Siri
Publisher: Edward Elgar Publishing
Published: 2021-12-09
Total Pages: 360
ISBN-13: 1800373090
DOWNLOAD EBOOKThe transition to a circular economy requires innovation at all levels of society. This insightful Research Handbook is the first comprehensive edited work examining how innovation can contribute to a more circular economy.
Author: Larisa V Shavinina
Publisher: Elsevier
Published: 2003-10-16
Total Pages: 1202
ISBN-13: 008044198X
DOWNLOAD EBOOKThe breadth of this work will allow the reader to acquire a comprehensive and panoramic picture of the nature of innovation within a single handbook.
Author: Christiansen, Bryan
Publisher: IGI Global
Published: 2014-10-31
Total Pages: 702
ISBN-13: 1466665521
DOWNLOAD EBOOKIn the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.
Author: Dikova, Desislava
Publisher: Edward Elgar Publishing
Published: 2022-06-10
Total Pages: 320
ISBN-13: 1800882947
DOWNLOAD EBOOKExpansive and engaging, the Research Handbook on Innovation in International Business takes a deep dive into technological, organisational, firm, and industry-level innovation. Contributions from leading experts in international business cover large multinational firms to SMEs and emerging markets, providing industry-specific insights into innovative solutions from across the globe.
Author: Almunawar, Mohammad Nabil
Publisher: IGI Global
Published: 2020-08-28
Total Pages: 883
ISBN-13: 1799849856
DOWNLOAD EBOOKBusiness-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.
Author: Dadwal, Sumesh Singh
Publisher: IGI Global
Published: 2019-11-15
Total Pages: 532
ISBN-13: 1799801330
DOWNLOAD EBOOKConnected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Author: Zhou, Jing
Publisher: Edward Elgar Publishing
Published: 2021-10-22
Total Pages: 352
ISBN-13: 1788977270
DOWNLOAD EBOOKThis cutting-edge Handbook takes stock of a diverse set of theoretical and methodological perspectives that address creativity, innovation, and the ways in which they intersect. Considering the development of the field, the Handbook examines current trends to chart a path forward for promising future research.
Author: Jan Fagerberg
Publisher: Oxford University Press
Published: 2006-01-19
Total Pages: 676
ISBN-13: 0199286809
DOWNLOAD EBOOKThis handbook provides academics and students with a comprehensive and holistic understanding of the phenomenon of innovation.
Author: Sarfraz A. Mian
Publisher: Edward Elgar Publishing
Published: 2021-03-26
Total Pages: 544
ISBN-13: 1788974786
DOWNLOAD EBOOKThis pioneering work explores both the theory and practice of business and technology incubation over the past six decades as an approach to new venture creation and development. With a global scope, the Handbook examines key concepts, models, and mechanisms, providing a research-based analytical foundation from which to understand the emerging role of modern incubation tools in building entrepreneurship ecosystems for promoting targeted economic development.
Author: Gry Agnete Alsos
Publisher: Edward Elgar Publishing
Published: 2016-09-30
Total Pages: 299
ISBN-13: 1783478136
DOWNLOAD EBOOKInnovation is seen as one of the main engines of economic growth. It is generally assumed to be gender neutral when, in fact, the gendered construction of innovation has been traditionally masculine. This Handbookexplores the nexus between innovation and gender by providing a wide range of studies from different analytical and methodological perspectives and from various regional and industry contexts and draws implications for a gender-inclusive innovation policy. The multi-disciplinary group of contributors discuss topics such as gender and innovation in new and small businesses, and growth businesses; addressing innovation in different organizational contexts ranging from public sector health care to mining and forestry; researching gender in innovation policy and in design and materiality. ThisHandbook will be useful to researchers looking to understand parallels between research on gender and innovation on one hand, and research on gender and entrepreneurship or management on the other. It will also be invaluable to students looking for an overview of research in both areas. Contributors include: R. Aidis, G.A. Alsos, N. Amble, E. Andersson, L. Andersson, P. Axelsen, K.-E. Berglund, T. Bijedic, E. Börjesson, S. Brink, K. Ehrnberger, K. Ettl, E. Fernandes, L. Foss, C. Henry, U. Hytti, S. Ilstedt, A. Isaksson, M. Johansson, A. Kovalainen, S. Kriwoluzky, T. Kvidal-Røvik, R. Leite, M. Lindberg, B. Ljunggren, E. Ljunggren, S. Martins, S. Poutanen, S.R. Sardeshmukh, R.M. Smith, L.K. Snerthammer, M. Tillmar, F. Welter
