Turning Right in the Sixties
Turning Right in the Sixties

Author: Mary C. Brennan

Publisher: Univ of North Carolina Press

Published: 2000-11-09

Total Pages: 223

ISBN-13: 0807860565

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Ideologically divided and disorganized in 1960, the conservative wing of the Republican Party appeared to many to be virtually obsolete. However, over the course of that decade, the Right reinvented itself and gained control of the party. In Turning Right in the Sixties, Mary Brennan describes how conservative Americans from a variety of backgrounds, feeling disfranchised and ignored, joined forces to make their voices heard and by 1968 had gained enough power within the party to play the decisive role in determining the presidential nominee. Building on Barry Goldwater's short-lived bid for the presidential nomination in 1960, Republican conservatives forged new coalitions, began to organize at the grassroots level, and gained enough support to guarantee Goldwater the nomination in 1964. Brennan argues that Goldwater's loss to Lyndon Johnson in the general election has obscured the more significant fact that conservatives had wrested control of the Republican Party from the moderates who had dominated it for years. The lessons conservatives learned in that campaign, she says, aided them in 1968 and laid the groundwork for Ronald Reagan's presidential victory in 1980.

National Party Organizations and Party Brands in American Politics
National Party Organizations and Party Brands in American Politics

Author: Blythe

Publisher: Oxford University Press

Published: 2023

Total Pages: 361

ISBN-13: 0197695108

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A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties. As Heersink shows, the DNC and RNC often have considerable freedom in determining what type of brands to promote, placing them in the center of major intra-party debates in the twentieth century--including Prohibition, civil rights, foreign affairs, and economic policy. Analytically rigorous and marshaling a vast body of research on US elections between 1912 and 2016, this book highlights how important national party organizations are in setting the agenda in American politics.

Divergent Democracy
Divergent Democracy

Author: Katherine Krimmel

Publisher: Princeton University Press

Published: 2024-07-23

Total Pages: 296

ISBN-13: 0691258066

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An innovative examination of the shift by American political parties toward issue-based differentiation Recent Democratic and Republican party platforms display clear differences on such issues as abortion, LGBTQ+ rights, gun control, and the environment. These distinctions reflect a programmatic party system—that is, one in which policy positions serve as a key basis of electoral competition. Yet party politics were not always so issue-oriented; the rise of policy positions as the dominant marker of party appeal occurred largely over the last fifty years. In Divergent Democracy, Katherine Krimmel examines this transformation of the American party system, using innovative machine learning techniques to develop and present the first measure of party differentiation on issues since Democrats and Republicans began competing with each other in 1856. Why did the shift to issue-based party competition take more than a century to materialize? Krimmel offers a groundbreaking theory, focusing on what aids and constrains parties’ abilities to do the difficult, conflict-ridden work of developing issue positions. She argues that clientelistic subnational party organizations, promising material support or jobs in return for votes, long impeded programmatic partisanship while the growth of national party organizations facilitated it. Moreover, institutions and agents of racial oppression extended the life of nonprogrammatic practices, as they attempted to shield discriminatory laws and institutions from interparty competition. Following the civil rights revolution of the 1960s, space opened for programmatic competition to grow. Using both quantitative and qualitative tools, Krimmel offers a vital view of the foundations of today’s issue-based party competition and its alternatives.