Summary: Renovate Before You Innovate
Summary: Renovate Before You Innovate

Author: BusinessNews Publishing,

Publisher: Primento

Published: 2014-11-12

Total Pages: 44

ISBN-13: 2511021374

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The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing". This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more of what made them successful in the first place. In his book, the author explains that renovation, not innovation, is the key to success as it leads to an emphasis on organic growth rather than endlessly attempting to start new revenue streams. This summary will teach you to try renovating first, and if you do you're sure to be surprised to discover just how much potential growth you’re leaving on the table unexploited. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Renovate Before You Innovate" and build your future success from what you already have.

Renovate Before You Innovate
Renovate Before You Innovate

Author: Sergio Zyman

Publisher:

Published: 2004

Total Pages: 270

ISBN-13:

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According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.So what’s the alternative? Zyman now preaches the power of renovation, not innovation. Recapture the essence of your existing brands, products, and core competencies, and do more of the things that made you great in the first place. For instance, Coca- Cola’s essence was about authenticity, continuity, and stability, and New Coke undermined all three qualities. It seems obvious in retrospect, yet too many managers are so impressed by innovation that they approve ideas no one will buy, such as premoistened toilet paper or smokeless cigarettes.With Renovate Before You Innovate, Zyman explains the tools managers need to revitalize their marketing strategies and improve their growth rates. This book will challenge the conventional business wisdom and help companies make smarter decisions.

The Marketing Gurus
The Marketing Gurus

Author: Chris Murray

Publisher: Penguin

Published: 2006

Total Pages: 308

ISBN-13: 9781591841050

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"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

Renovate Innovate
Renovate Innovate

Author: Antonia Edwards

Publisher: Prestel Publishing

Published: 2017

Total Pages: 0

ISBN-13: 9783791383095

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"Renovate innovate showcases extraordinary homes from around the world, each demonstrating the art of reclaiming and renovating at its very best."--Page [4] of cover.

Leadership For Dummies
Leadership For Dummies

Author: Marshall Loeb

Publisher: John Wiley & Sons

Published: 1999-09-02

Total Pages: 397

ISBN-13: 0764551760

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Yogi Berra said, leading is easy, the hard part is getting people to follow. Let this user-friendly guide show you the path to great leadership Eliciting cooperation from a group of people of any size—from a project team to an army—can be like trying to tap dance on quicksand. Although leadership might come easier to some people, it isn’t necessarily something you have to be born with as you’ll learn in this step-by-step guide to becoming a leader — leaders are made, not born, and just about anybody can become an effective leader. Whether you aspire to being a leader, have had leadership thrust upon you, or are already a leader and want to be better at it, Leadership For Dummies is for you. Short on theory and long on practical strategies and surefire techniques, it arms you with what you need to: Build and flex your leadership muscles See opportunity amid change and crisis Develop your own leadership style Lead with effective communication and encouragement Recognize the ten telltale behaviors of true leaders Earn greater respect, success, and recognition Teacher, preacher, coach, project leader. . . no matter what specific leadership role you want to fill, Leadership For Dummies provides you with a solid foundation to hone your leadership chops and instill trust in those you lead. You’ll discover: What it takes to be a leader and your own leadership potential Common misconceptions about leadership How to be flexible and adaptive without compromising your principles The ongoing process of leadership How to prepare to assume the role of leader Leadership in everyday life and how to take a more active role in your family, community, and the world at large What vision is and why it’s so necessary to great leadership How to develop (and act on) your own vision How to create winning teams and keep them following your lead This friendly and accessible guide also explains types of leadership, roles leaders take on to get the job done, and how the realities of leadership can affect your everyday life. If you want to know all of that and get quick ideas about leadership and the art of persuading, grab your own copy of Leadership For Dummies today.

International Handbook of Semiotics
International Handbook of Semiotics

Author: Peter Pericles Trifonas

Publisher: Springer

Published: 2015-05-11

Total Pages: 1282

ISBN-13: 9401794049

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This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, cultural studies, media, the humanities, natural sciences and social sciences. Semiotics—also known as structuralism—is one of the major theoretical movements of the 20th century and its influence as a way to conduct analyses of cultural products and human practices has been immense. This is a comprehensive volume that brings together many otherwise fragmented academic disciplines and currents, uniting them in the framework of semiotics. Addressing a longstanding need, it provides a global perspective on recent and ongoing semiotic research across a broad range of disciplines. The handbook is intended for all researchers interested in applying semiotics as a critical lens for inquiry across diverse disciplines.

Convictional Civility
Convictional Civility

Author: C. Ben Mitchell

Publisher: B&H Publishing Group

Published: 2015-01-01

Total Pages: 208

ISBN-13: 1433685094

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Jesus calls his followers to be salt and light in a fallen world. Through the ages, believers have grappled with what form Christian cultural engagement should take. Various Christian thinkers have advocated models of engagement, and some recent models have used the discourse of the battlefield to speak of “winning the culture war.” In a post-Constantinian, post-Christian culture, how are believers to live in the world without being of the world? Throughout his ministry, David S. Dockery has persistently advocated “convictional civility” as a vision for contemporary engagement—in which witness is more important that winning, and fidelity is more effective than fighting. In this volume, respected Christian leaders honor him by presenting these essays that explore convictional civility as a lifestyle of bearing witness for Christ and of contributing to the common good. From the pulpit to the public square and from the campus to the courtroom, followers of Christ are to demonstrate Christian virtues through winsome civility and Christian values through wholehearted conviction.

Jump Start Your Marketing Brain
Jump Start Your Marketing Brain

Author: Doug Hall

Publisher: ReadHowYouWant.com

Published: 2010-06

Total Pages: 554

ISBN-13: 1458761134

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This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not ''guru opinions.'' After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

Hidden in Plain Sight
Hidden in Plain Sight

Author: Erich Joachimsthaler

Publisher: Harvard Business Press

Published: 2007-03-30

Total Pages: 271

ISBN-13: 1422163318

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Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.

Presenting to Win
Presenting to Win

Author: Jerry Weissman

Publisher: Pearson Education

Published: 2006-01-30

Total Pages: 250

ISBN-13: 0132782111

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In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. Foreword to the Paperback Edition xxiii Preface: What’s Past Is Prologue xxvii Introduction: The Wizard of Aaaahs xxix Chapter One: You and Your Audience 3 Chapter Two: The Power of the WIIFY 15 Chapter Three: Getting Creative: The Expansive Art of Brainstorming 27 Chapter Four: Finding Your Flow 51 Chapter Five: Capturing Your AudienceImmediately 83 Chapter Six: Communicating Visually 109 Chapter Seven: Making the Text Talk 123 Chapter Eight: Making the Numbers Sing 143 Chapter Nine: Using Graphics to Help Your Story Flow 157 Chapter Ten: Bringing Your Story to Life 189 Chapter Eleven: Customizing Your Presentation 215 Chapter Twelve: Pitching in the Majors 231 Chapter Thirteen: Animating Your Graphics 237 Chapter Fourteen: The Virtual Presentation 257 Appendix A: Tools of the Trade 273 Appendix B: Presentation Checklists 277 Acknowledgments 283 Index 287